Offline and Digital Strategy for Hero MineMine Annual Summit.

1. KOTLER 2050
“A Go to Market Plan for HERO MINDMINE“

2. STRENGTH
• Brand Hero
• Multilingual
• Large pool of Trainers
• Trained 2million People
• Customized for nearly all Industry
WEAKNESS
• Need of targeting college students.
• Present mainly in metro cities
• Recruitment of talented people for training
and development.
• Lack of pre and post consultancy service.
SWOT
THREAT
• Capable global competitors like NIIT are there
• Management Development Programme by
various Reputated institutes
OPPORTUNITY
• Large size of market still unexploited, other
developing nation should also be focused.
• Collaboration with organizations as well as
with government vocational training institutes
like MSME tool room.
• Customize training for college students.
• Increase reach and visibility.

3. New Products-Trainings Cost-Benefit Analysis
SR.
NO.
PRODUCT DESCRIPTION COST IMPACT BENEFIT COVERAGE BRAND IMPACT
1
Effective School
Management and Leadership
programme
• Partnership with state board to offer
Effective School Management and
Leadership programme to heads of
institutions, academic staff and teachers
• Career skill training, Counseling, assessment
and certification
Medium Medium High Medium
2
Vocational education to
secondary and senior
secondary school students
• Providing vocational education to students at
state board schools at the secondary and
senior secondary level
Low High High Medium
3
Mock interviews and
personality development for
college students
• Providing personality development training
and mock interviews for Tier-II B-school
students
High High High High
4 Skills for Good Governance
• Training of government functionaries on
work skills and IT for improved governance
High Medium High High
5 Skills for Entrepreneurship
• Self Employment training for MSME, rural
artisans and especially women
High Low Medium Medium
6
Certificate Program in
Essential IT Skills
• The program enables students who have
passed the 8th
grade and above to use basic
computer applications such as word, excel,
internet and e-mail
Low High Medium Medium

4. SR.
NO.
PRODUCT DESCRIPTION COST IMPACT BENEFIT COVERAGE BRAND IMPACT
7
Learning and Vocational
Training Centers
• Imparting employability skills to youth.
• Targeting urban BPL youth in collaboration
with central and state governments.
High Low High High
8
Stress management and
emotional intelligence
training
• Stress management and emotional
intelligence sessions for employees Low High Medium Medium
9
Employee induction and
campus to corporate
training
• Organizing induction programmers for the
new joinees on behalf of the firms High High High High
10
Foreign language training
for Corporates
• Basic foreign language training for
corporates travelling onsite for business
purposes.
High Medium Medium Medium
11
Workshops, Seminars and
guest lectures
• Creativity and innovation workshops
• Parenting workshops
• Life changing seminars
High Medium High High

5. New Product
 A cloud based resource learning platform accessible from hand held devices.
 This platform would enable trainees to tap in the training content from any corner
of the world at any time.
 This product can be marketed as “Training as Service” to potential B2B Clients.
 The training modules would be highly interactive in audio, visual format. The
modules would also include webinars for direct interaction with the trainees and
trainer.

6. New Training Areas
1: Customized E – Learning Development Programme.
 An E-Learning Module with contains courses including various aspects of training.
 This Programme will be attributed as “Training Simplified” Programme eliminating the need
physical training sessions.
 This will create a new market for the Hero MindMine.
2: Pre Training & Post Training Support.
 In value addition to the existing physical training sessions, providing regular support and
counselling to the trainees.
 This can be done though social media engagement or through the feeds on user profile on
proposed “cloud based platform”.

7. 3: Collaborative Partnership
 Signing the MOUs with big corporate houses and government ministries across countries.
 These MOUs should include the need and identification of the training, delivering the trainings and
analysing the impact of training.
 This would showcase the partnership as more value driven and would be a source of repeated revenues.
4: Social Media Engagements & Integrated PR Campaign
This approach is to redefine the way Hero Mindmine connects with the potential clients.
 The aim is to create a buzz through a systematic and planned PR campaign so that people identify Hero
Mindmine as the best training partner.
 This would help in building Brand Equity and Lead Generation.

8. Strategies for Global Presence
o Recruitment of Local Training Staff - Ability to deliver in their language example.
Arabic in Middle-Eastern Regions.
o Strategic Partnerships at Country level.
Example: Training key account managers of Landmark Group, Dubai.
o Customizing the training contents to be of Global Aptitude with Local wisdom.
o Cultural Training Tips and Guides for Travelers of short & crisp nature to mark the presence on global arena.
o Providing regular advisory and maintain social media buzz with blogs and articles on local customs and
practices, making the international community aware that Hero Mindmine truly understands the local aspects.