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Content-digital governance - JBoye conference, 2017
The document outlines the importance of effective content governance and change management within organizations. It emphasizes the need for clear rules, roles, and processes to ensure content creators understand their responsibilities and are held accountable. Additionally, it discusses the importance of communication and training in implementing a successful content governance strategy.
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Content-digital governance - JBoye conference, 2017
- 1. November 7, 2017 Creatingthe systems for sustainable, effective content Content Governance
- 2. ✤ Which sidedo I drive on? ✤ How fast can I go? ✤ How fast can I go really? ✤ When will I get a penalty? What is the penalty? ✤ What indicators exist to let me know?
- 17. “Because your usersdon’t care about your org chart.” –Lou Rosenfeld
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- 24. Change management process ✤ Document the problems caused by the current state ✤ Create a draft vision ✤ Try out the new approach ✤ Sell the vision to senior management
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- 32. Spread the wordabout change ✤ Promote the new vision to middle management ✤ First, messages from senior management ✤ Reinforced by those who will own the vision ✤ Communicate the new vision to content owners/creators/ producers ✤ First, messages from those who will own the vision ✤ Reinforced by those who will execute the vision
- 33. What governance shouldcover ✤ Overall philosophy ✤ Rules and policies for how content/digital will work ✤ Roles and responsibilities ✤ Processes ✤ Turnaround time commitments
- 34. Content governance ✤ Contentlifecycle rules ✤ Content promotion decisions ✤ What content needs to be reviewed ✤ What the review process will be (aka workflow) ✤ How voice/tone and style will be enforced
- 35. End result ofgovernance ✤ Everyone knows how things work ✤ Everyone understands the expectations, and knows how they will be enforced ✤ If people do content/digital work, it is an official part of their job descriptions, and they’re measured on how well they do it ✤ People are trained in content/digital skills (current and new employees) ✤ Content/digital policies are communicated and enforced, part of new employee orientation
- 37. Roles Making sure theright people are doing the right work
- 38. ✤ Who doesdigital work now? ✤ Do they know they do it? ✤ Is it part of their job description, or something they are expected to do in their “spare time”? ✤ Do they know how to do it? ✤ Do they get support for doing digital work from their management?
- 39. Responsibility matrix RACI Defini+ons R Who is Responsible The person who is assigned to do the work A Who is Accountable The person who makes the final decision and has the ul:mate ownership C Who is Consulted The person who must be consulted before a decision or ac:on is taken I Who is Informed The person who must be informed that a decision or ac:on will be taken
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- 42. Process ✤ Figure outthe rules ✤ Make the rules explicit and visible ✤ Teach people, remind regularly ✤ Enforce (carrot/stick) ✤ Evolve
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- 67. Thank you, andstay in touch! Hilary Marsh hilary@contentcompany.biz http://www.contentcompany.biz @hilarymarsh Newsletter: http://www.contentcompany.biz/newsletter