This document provides a method for content leaders to identify high-impact content initiatives. It involves a two-step process: 1) being a detective to find known business and content priorities by talking to stakeholders and rating importance, and 2) being a learner to assess strategic, content, and practice readiness by evaluating strengths and gaps. Examples are given of applying this method to potential initiatives around improving customer experience and encouraging energy conservation. The overall goal is to select initiatives that align with organizational needs and priorities and that the content team is ready to implement successfully.