TapFwd CEO, Alex Wasserman, shares tips for how to stop doing mobile wrong at the LiveRamp RampUp 2017 conference. Learn tips to increase mobile ad revenue, acquire new customers, and retain your mobile customers.

1. You’re Doing
Mobile Wrong!

2. Global Internet
Consumption:
Desktop vs. Mobile
Minutes per day
Mobile Internet Desktop Internet
Source: Digiday
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3. 78%
of digital time
is spent on mobile
Source: Digiday
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4. Your Customer
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5. Your Customer
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6. Your Customer
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7. Increase Ad Revenue
Aquire New Customers
Retain Your Customers
On Mobile.
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8. Increase the value
of your ad inventory
with tailored mobile
audience capabilities.
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9. Increase the value
of your ad inventory
with tailored mobile
audience capabilities.
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10. Original CPM Optimized CPM
$4 $20
Increase the value
of your ad inventory
with tailored mobile
audience capabilities.
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11. Increase Ad Revenue
Aquire New Customers
Retain Your Customers
On Mobile.
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12. Use:
‣ First party data
‣ Second party data
‣ Third party data
Acquire new high value
customers
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13. Acquire new high value
customers
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14. Acquire new high value
customers
increase in ROAS
271%
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15. Acquire new high value
customers on facebook
Private Second Party Data Sharing
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16. Increase Ad Revenue
Aquire New Customers
Retain Your Customers
On Mobile.
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17. Improve mobile retention
using audience insights
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18. Improve mobile retention
using audience insights
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19. lift in app retention
+45%
Improve mobile retention
using audience insights
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20. RAMPUP 2017 |
Nobody will do
mobile better
– nobody.

21. Start Doing
Mobile right.
sales@tapfwd.com