This document summarizes key findings from research on content strategy practices among associations. It finds that while many associations produce a large amount of content, few take a strategic approach, resulting in diluted impact and difficulties with prioritization and findability. Effective content strategy connects organizational goals with user-focused content creation across departments. High-performing associations adopt a strategic, cross-functional approach, prioritizing member needs over individual departments. The research highlights that content strategy provides value when connected to goals and supported by buy-in and appropriate resources.