This document discusses segmentation strategies for marketing. Segmentation involves dividing an audience into groups based on certain criteria to personalize experiences. There are different types of segmentation including behavioral, lead type, customer type, and engagement. Good segmentation focuses on things that are meaningful and actionable to enhance conversions and reporting. Progressive profiling is discussed as a strategy that tracks user behavior and engagement over time to progressively learn more about individuals. The document provides examples of beginner, intermediate, and advanced segmentation strategies with increasing levels of user profiling and personalization.