We’ve all heard it before: events are changing, event marketing is changing, events must “go social” to survive. But what does that really mean? This presentation will examine the Event Marketing Ecosystem, a comprehensive approach to the event marketing process with the belief that an event is a journey rather than a destination. Success stories from previous events will be showcased to demonstrate measured achievements in different situations and various industries.

1. sensov/ event marketing | you plan events, we get the word out

2. sensov/ event marketing | you plan events, we get the word out

3. sensov/ event marketing | you plan events, we get the word out

4. sensov/ event marketing | you plan events, we get the word out
It’s about time.
it’s about
time

5. sensov/ event marketing | you plan events, we get the word out

6. www.sensov.com
“If the rate of change is greater
than the rate of change inside your
business… You're going to be out
of business.”
– AIBTM
/ shift happens

7. sensov/ event marketing | you plan events, we get the word out
It’s about time.
talk to
me

8. sensov/ event marketing | you plan events, we get the word out

9. sensov/ event marketing | you plan events, we get the word out
/ Plan the attendee Journey map

10. sensov/ event marketing | you plan events, we get the word out
It’s about time.
give me
5

11. sensov/ event marketing | you plan events, we get the word out
It’s about time.
1. Email Marketing
2. Event website
3. Video marketing
4. Social media
5. Influencer outreach

12. sensov/ event marketing | you plan events, we get the word out
WIIFM email marketing

13. sensov/ event marketing | you plan events, we get the word out

14. sensov/ event marketing | you plan events, we get the word out
/ Email Marketing Best Practices
Segment and personalize:
Personalized subject lines are 22.2% more likely to be opened
Test your subject:
33% of email recipients open email based on subject line alone
Make sharing easy:
Social sharing increases click-through rate by 158%
Make is mobile friendly:
80% of emails are read on mobile
A/B test:
Variables such as sending time, subject line, message etc,..

15. sensov/ event marketing | you plan events, we get the word out

16. sensov/ event marketing | you plan events, we get the word out

17. sensov/ event marketing | you plan events, we get the word out

18. sensov/ event marketing | you plan events, we get the word out

19. sensov/ event marketing | you plan events, we get the word out

20. sensov/ event marketing | you plan events, we get the word out
Take it Offline

21. sensov/ event marketing | you plan events, we get the word out
Create a solid hub: your event
website

22. sensov/ event marketing | you plan events, we get the word out

23. sensov/ event marketing | you plan events, we get the word out

24. sensov/ event marketing | you plan events, we get the word out

25. sensov/ event marketing | you plan events, we get the word out

26. sensov/ event marketing | you plan events, we get the word out

27. sensov/ event marketing | you plan events, we get the word out

28. sensov/ event marketing | you plan events, we get the word out
/ Event Microsite

29. sensov/ event marketing | you plan events, we get the word out

30. sensov/ event marketing | you plan events, we get the word out

31. sensov/ event marketing | you plan events, we get the word out

32. sensov/ event marketing | you plan events, we get the word out
http://bit.ly/sensov_postevent

33. sensov/ event marketing | you plan events, we get the word out
Roll it: Video Marketing

34. sensov/ event marketing | you plan events, we get the word out

35. sensov/ event marketing | you plan events, we get the word out

36. sensov/ event marketing | you plan events, we get the word out
http://bit.ly/sensov_PCMACIC16

37. sensov/ event marketing | you plan events, we get the word out

38. sensov/ event marketing | you plan events, we get the word out
http://bit.ly/sensov_IMEX2016

39. sensov/ event marketing | you plan events, we get the word out
Let’s get Social

40. sensov/ event marketing | you plan events, we get the word out

41. sensov/ event marketing | you plan events, we get the word out

42. sensov/ event marketing | you plan events, we get the word out

43. sensov/ event marketing | you plan events, we get the word out
DYI Graphics: Canva / Adobe Spark / Piktochart

44. sensov/ event marketing | you plan events, we get the word out

45. sensov/ event marketing | you plan events, we get the word out

46. sensov/ event marketing | you plan events, we get the word out
Tweriod.com

47. sensov/ event marketing | you plan events, we get the word out
Symplur.com

48. sensov/ event marketing | you plan events, we get the word out

49. sensov/ event marketing | you plan events, we get the word out
Word of mouth marketing

50. sensov/ event marketing | you plan events, we get the word out

51. sensov/ event marketing | you plan events, we get the word out

52. sensov/ event marketing | you plan events, we get the word out

53. sensov/ event marketing | you plan events, we get the word out

54. sensov/ event marketing | you plan events, we get the word out

55. sensov/ event marketing | you plan events, we get the word out
Remember the 1% rule

56. sensov/ event marketing | you plan events, we get the word out

57. sensov/ event marketing | you plan events, we get the word out
Thank you
Rachel Stephan
514 510 9157
www.sensov.com
rachel@sensov.com
@eventsense