The document outlines Sarah Dugger's career goals and journey towards a digital marketing degree, emphasizing her short-term and long-term aspirations to transition into marketing roles and eventually establish her own creative agency. It highlights her current experiences, skills, networking goals, and professional development plans, along with her core values and digital marketing strategy. Additionally, it mentions key industry events and mentorship opportunities to enhance her career trajectory.

1. Project & Portfolio 1: Week 1
Digital Marketing Bachelors Degree
January 9th, 2024
Sarah Dugger
Personal Brand Exploration

2. Career Category: Starting Career
GOALS
Short Term C
a
reer Go
a
ls
Immedi
a
tely
a
fter gr
a
du
a
tion - move from my
current position
a
s
a
Senior level CSR in the
veri
f
ic
a
tion dep
a
rtment to
a
n entry-level position
with the m
a
rketing te
a
m
a
t S
a
felite Solutions
Work on getting endorsements in my current
dep
a
rtment with S
a
felite Solutions,
a
nd upon
l
a
nding the entry level m
a
rketing job, work to h
a
ve
25+ endorsements on LinkedIn in the m
a
rketing
dep
a
rtment
Long Term C
a
reer Go
a
l
By 2030 L
a
nd
a
position for
a
t Design to De
a
th to help
bring cre
a
tive projects to
life.
By 2035 Est
a
blish my own
Cre
a
tive
a
gency

3. Profession
Occupation - Digital Marketing
Potenti
a
l Occup
a
tions
Digit
a
l M
a
rketing Speci
a
list
Soci
a
l Medi
a
M
a
n
a
ger
Content M
a
rketing Coordin
a
tor

4. Target Audience
Recruiters & Hiring Managers at Design to Death
Digit
a
l
M
a
rketing
Agencies
Design to
De
a
th (This
is my
desired
position)
X
X
X
Ecommerce
Comp
a
nies
X
Non Pro
f
it
Org
a
niz
a
tion
X
Technology
a
nd
Softw
a
re
Comp
a
nies
X
Sm
a
ll
Brink
a
nd
mort
a
r
Co.
X X
X

5. Competition
Shaneika (Nikki) Neal
Work Experience- 4 ye
a
rs & 9 months
experience
a
s
a
Digit
a
l M
a
rketing Speci
a
list
Educ
a
tion-Digit
a
l M
a
rketing Associ
a
te’s Degree, Currently
working on
a
B
a
chelors in Digit
a
l M
a
rketing
Noteworthy Experience-
a
ye
a
r experience with
Ac
a
demic digit
a
l m
a
rketing projects, 4 ye
a
rs
a
nd 9 months experience
a
s
a
digit
a
l m
a
rketing speci
a
list.
Skills- Public Rel
a
tions, Soci
a
l Medi
a
Content Cre
a
tor, Content
Str
a
tegy, An
a
lytic
a
l Skills, Gr
a
phic Design, no endorsements
Online Presence- 250 followers, 209 Connections, b
a
nner
is customized, org
a
nized resume, det
a
iled pro
f
ile summ
a
ry,
Gr
a
de: 6/10
Candace Goodson
Work Experience- Owner of Dre
a
m Life
Adventures (sep 2018 - J
a
n 2022), Owner of Dre
a
m Life
Entert
a
inment (Nov 2019- J
a
n 2022), Current Owner of
Xpress Urslf.
Educ
a
tion- Currently working on B
a
chelors in Digit
a
l M
a
rketing
Noteworthy Experience- 3-4 ye
a
rs experience
owning
a
entert
a
inment business
Skills- SEO, An
a
lytic Skills, Book keeper, D
a
t
a
Entry, Event
Pl
a
nning, M
a
n
a
gement, P
a
yroll, No Endorsements
Online Presence- 38 Connections, B
a
nner is
customized, det
a
iled pro
f
ile summ
a
ry, consistent push of soci
a
l
medi
a
content for Xpress Urslf on feed, LinkedIn Certi
f
ic
a
tes
Gr
a
de: 8/10

6. Identity
Core V
a
lues
Ambition
M
a
king
a
Di
ff
erence
Comp
a
ssion
Growth
Commitment
Vision
To be
a
n in
f
luenti
a
l force in the world of
digit
a
l medi
a
, utilizing cre
a
tive
a
ppro
a
ches
a
nd st
a
te-of-the-
a
rt tools to foster deep
rel
a
tionships between
a
udiences
a
nd
comp
a
nies. My go
a
l
a
s
a
digit
a
l m
a
rketer is
to inspire the development of
a
uthentic
a
nd
c
a
ptiv
a
ting online experiences th
a
t improve
people's lives while simult
a
neously
incre
a
sing br
a
nd visibility.
Golden Circle
Why?
inspire growth
a
nd m
a
king
a
di
ff
erence in the world.
How?
Cre
a
ting
a
uthentic
a
nd
c
a
ptiv
a
ting online experiences
th
a
t improve people’s lives
while incre
a
sing br
a
nd
visibility.
Wh
a
t?
Digit
a
l M
a
rketing for
comp
a
nies, projects
a
nd
products th
a
t seek to bring
innov
a
tive ch
a
nge to the
world.
Superpower
The
a
bility to bring motiv
a
tion,
inspir
a
tion,
a
nd empower individu
a
ls to
overcome ch
a
llenges through strong
story telling.
Guiding Princip
a
l
“Motiv
a
te, empower
a
nd
encour
a
ge others to see the
power they h
a
ve in themselves
to be the ch
a
nge they wish to
see.”

7. Promise and Position
Promise
I cre
a
te genuine online experiences th
a
t encour
a
ge development
a
nd ch
a
nge the world in
a
signi
f
ic
a
nt w
a
y. I connect
a
udiences to
businesses, initi
a
tives,
a
nd goods th
a
t le
a
d to r
a
dic
a
l ch
a
nge.
Position
Inspir
a
tion
a
l Digit
a
l C
a
t
a
lyst

8. Networking Industry Events
2024 Digit
a
l Summit Chic
a
go
Chic
a
go, IL. April 3-4, 2024
Objective: Build connections with fellow
m
a
rketers, industry experts,
a
nd potenti
a
l
coll
a
bor
a
tors. Attend networking events,
workshops,
a
nd soci
a
l g
a
therings to exp
a
nd
your profession
a
l network.
DigiM
a
rCon Gre
a
t L
a
kes 2025
Detroit, MI. June 5-6, 2025
Objective: Attend sessions th
a
t focus on
c
a
reer development within the digit
a
l
m
a
rketing
f
ield. Le
a
rn
a
bout potenti
a
l c
a
reer
p
a
ths, skills in dem
a
nd,
a
nd str
a
tegies for
c
a
reer
a
dv
a
ncement.
Elev
a
tor Pitch
“Hey there, I’m S
a
r
a
h,
a
nd I’ve got
a
kn
a
ck for
tr
a
nsforming digit
a
l l
a
ndsc
a
pes. You’ve
prob
a
bly noticed how m
a
ny comp
a
nies
struggle to keep up with the f
a
st-p
a
ced world
of online m
a
rketing. Wh
a
t I speci
a
lize in is
cre
a
ting str
a
tegies th
a
t empower businesses
to n
a
vig
a
te the digit
a
l re
a
lm se
a
mlessly. Just
h
a
s
a
client recently;
a
fter implementing my
a
ppro
a
ch, they cut down $2,000
a
ye
a
r in
m
a
rketing costs. Let’s discuss how I c
a
n bring
th
a
t level of e
ff
iciency
a
nd imp
a
ct to your
br
a
nd’s digit
a
l journey.”
Mentorship
Seeking senior level m
a
rketing profession
a
l with
a
t le
a
st
15-20 ye
a
rs experience. Prefer
a
bly someone who oper
a
tes
their own business.

9. Digital
Marketing
Online Id C
a
lc. Score
Volume: LOW
Relev
a
nce: HIGH
Purity: LOW
Diversity: LOW
V
a
lid
a
tion: LOW
Br
a
nd Archetype
Archetype: Hero
Description: This
a
rchetype brings
empowerment, motiv
a
tion
a
nd
encour
a
gement to others to overcome their
ch
a
llenges.
Digit
a
l M
a
rketing Str
a
tegy To Improve Online ID C
a
lcul
a
tor Scores While Exuding Br
a
nd
Archetype
Focus V
a
ri
a
bles: Volume & Diversity
Type of Content: Inspir
a
tion
a
l Blog Posts- Writing blog posts th
a
t sh
a
re inspir
a
tion
a
l stories,
industry insights,
a
nd pr
a
ctic
a
l tips. These c
a
n highlight the Hero n
a
rr
a
tive
a
nd contribute to
the volume of v
a
lu
a
ble content
a
ssoci
a
ted with my br
a
nd.
Prim
a
ry Tools for Distribution: Soci
a
l Medi
a
Pl
a
tforms F
a
cebook, Twitter, Inst
a
gr
a
m,
LinkedIn, Pinterest- Sh
a
re snippets or quotes from my blog posts on soci
a
l medi
a
. Use visu
a
lly
a
ppe
a
ling im
a
ges
a
nd c
a
ptions to encour
a
ge clicks
a
nd eng
a
gement.

10. Professional Development
Technic
a
l
D
a
t
a
An
a
lytics
T
a
sk: Complete
a
n online course on
a
dv
a
nced d
a
t
a
a
n
a
lytics to enh
a
nce my
a
bility to derive insights from
complex d
a
t
a
sets.
Org
a
niz
a
tion: LinkedIn Le
a
rning
D
a
te: By July 2024
Se
a
rch Engine Optimiz
a
tion (SEO) M
a
stery
T
a
sk: Attend
a
n SEO workshop or t
a
ke SEO course to
deepen your underst
a
nding of the l
a
test trends
a
nd
str
a
tegies in se
a
rch engine optimiz
a
tion.
Org
a
niz
a
tion: Semrush Ac
a
demy
D
a
te: By December 2024
Tr
a
nsfer
a
ble
E
ff
ective Communic
a
tion
T
a
sk: Enroll in
a
communic
a
tion skills course to
improve my
a
bility to
a
rticul
a
te ide
a
s cle
a
rly
a
nd
persu
a
sively.
Org
a
niz
a
tion: LinkedIn Le
a
rning
D
a
te: By July 2024
Le
a
dership
a
nd Te
a
m Coll
a
bor
a
tion
T
a
sk: Joining
a
project or committee within my
current org
a
niz
a
tion th
a
t requires le
a
dership
a
nd
coll
a
bor
a
tion. Actively le
a
d
a
nd contribute to
demonstr
a
te my le
a
dership
a
bilities.
Org
a
niz
a
tion: S
a
felite Solutions
D
a
te: By September 2024

11. References
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a
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a
nu
a
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a
rning.oreilly.com/libr
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• Design to De
a
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a
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a
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a
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• DigiM
a
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a
l M
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a
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a
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a
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rcon.com/upcoming-digit
a
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a
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• Digit
a
l Summit. (n.d.). Digit
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a
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a
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a
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a
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• Dre
a
mGrow. (2018, June 4). Content M
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rketing M
a
n
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a
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a
nu
a
ry 14, 2024, from https://www.dre
a
mgrow.com/content-m
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• D
a
t
a
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a
d.io. (2023, Febru
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a
shbo
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a
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re
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l Medi
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t
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rd-softw
a
re
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a
felitesolutions.com/
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•