This project was completed for my Project & Portfolio 1 class at Full Sail University. Completed January 2024.

1. Project & Portfolio 1: Week 1
Digital Marketing Bachelors Degree
January 9th, 2024
Sarah Dugger
Personal Brand Exploration

2. Career Category: Starting Career
GOALS
Short Term C
a
reer Go
a
ls
Immedi
a
tely
a
fter gr
a
du
a
tion - move from my
current position
a
s
a
Senior level CSR in the
veri
f
ic
a
tion dep
a
rtment to
a
n entry-level position
with the m
a
rketing te
a
m
a
t S
a
felite Solutions
Work on getting endorsements in my current
dep
a
rtment with S
a
felite Solutions,
a
nd upon
l
a
nding the entry level m
a
rketing job, work to h
a
ve
25+ endorsements on LinkedIn in the m
a
rketing
dep
a
rtment
Long Term C
a
reer Go
a
l
By 2030 L
a
nd
a
position for
a
t Design to De
a
th to help
bring cre
a
tive projects to
life.
By 2035 Est
a
blish my own
Cre
a
tive
a
gency

3. Profession
Occupation - Digital Marketing
Potenti
a
l Occup
a
tions
Digit
a
l M
a
rketing Speci
a
list
Soci
a
l Medi
a
M
a
n
a
ger
Content M
a
rketing Coordin
a
tor

4. Target Audience
Recruiters & Hiring Managers at Design to Death
Digit
a
l
M
a
rketing
Agencies
Design to
De
a
th (This
is my
desired
position)
X
X
X
Ecommerce
Comp
a
nies
X
Non Pro
f
it
Org
a
niz
a
tion
X
Technology
a
nd
Softw
a
re
Comp
a
nies
X
Sm
a
ll
Brink
a
nd
mort
a
r
Co.
X X
X

5. Competition
Shaneika (Nikki) Neal
Work Experience- 4 ye
a
rs & 9 months
experience
a
s
a
Digit
a
l M
a
rketing Speci
a
list
Educ
a
tion-Digit
a
l M
a
rketing Associ
a
te’s Degree, Currently
working on
a
B
a
chelors in Digit
a
l M
a
rketing
Noteworthy Experience-
a
ye
a
r experience with
Ac
a
demic digit
a
l m
a
rketing projects, 4 ye
a
rs
a
nd 9 months experience
a
s
a
digit
a
l m
a
rketing speci
a
list.
Skills- Public Rel
a
tions, Soci
a
l Medi
a
Content Cre
a
tor, Content
Str
a
tegy, An
a
lytic
a
l Skills, Gr
a
phic Design, no endorsements
Online Presence- 250 followers, 209 Connections, b
a
nner
is customized, org
a
nized resume, det
a
iled pro
f
ile summ
a
ry,
Gr
a
de: 6/10
Candace Goodson
Work Experience- Owner of Dre
a
m Life
Adventures (sep 2018 - J
a
n 2022), Owner of Dre
a
m Life
Entert
a
inment (Nov 2019- J
a
n 2022), Current Owner of
Xpress Urslf.
Educ
a
tion- Currently working on B
a
chelors in Digit
a
l M
a
rketing
Noteworthy Experience- 3-4 ye
a
rs experience
owning
a
entert
a
inment business
Skills- SEO, An
a
lytic Skills, Book keeper, D
a
t
a
Entry, Event
Pl
a
nning, M
a
n
a
gement, P
a
yroll, No Endorsements
Online Presence- 38 Connections, B
a
nner is
customized, det
a
iled pro
f
ile summ
a
ry, consistent push of soci
a
l
medi
a
content for Xpress Urslf on feed, LinkedIn Certi
f
ic
a
tes
Gr
a
de: 8/10

6. Identity
Core V
a
lues
Ambition
M
a
king
a
Di
ff
erence
Comp
a
ssion
Growth
Commitment
Vision
To be
a
n in
f
luenti
a
l force in the world of
digit
a
l medi
a
, utilizing cre
a
tive
a
ppro
a
ches
a
nd st
a
te-of-the-
a
rt tools to foster deep
rel
a
tionships between
a
udiences
a
nd
comp
a
nies. My go
a
l
a
s
a
digit
a
l m
a
rketer is
to inspire the development of
a
uthentic
a
nd
c
a
ptiv
a
ting online experiences th
a
t improve
people's lives while simult
a
neously
incre
a
sing br
a
nd visibility.
Golden Circle
Why?
inspire growth
a
nd m
a
king
a
di
ff
erence in the world.
How?
Cre
a
ting
a
uthentic
a
nd
c
a
ptiv
a
ting online experiences
th
a
t improve people’s lives
while incre
a
sing br
a
nd
visibility.
Wh
a
t?
Digit
a
l M
a
rketing for
comp
a
nies, projects
a
nd
products th
a
t seek to bring
innov
a
tive ch
a
nge to the
world.
Superpower
The
a
bility to bring motiv
a
tion,
inspir
a
tion,
a
nd empower individu
a
ls to
overcome ch
a
llenges through strong
story telling.
Guiding Princip
a
l
“Motiv
a
te, empower
a
nd
encour
a
ge others to see the
power they h
a
ve in themselves
to be the ch
a
nge they wish to
see.”

7. Promise and Position
Promise
I cre
a
te genuine online experiences th
a
t encour
a
ge development
a
nd ch
a
nge the world in
a
signi
f
ic
a
nt w
a
y. I connect
a
udiences to
businesses, initi
a
tives,
a
nd goods th
a
t le
a
d to r
a
dic
a
l ch
a
nge.
Position
Inspir
a
tion
a
l Digit
a
l C
a
t
a
lyst

8. Networking Industry Events
2024 Digit
a
l Summit Chic
a
go
Chic
a
go, IL. April 3-4, 2024
Objective: Build connections with fellow
m
a
rketers, industry experts,
a
nd potenti
a
l
coll
a
bor
a
tors. Attend networking events,
workshops,
a
nd soci
a
l g
a
therings to exp
a
nd
your profession
a
l network.
DigiM
a
rCon Gre
a
t L
a
kes 2025
Detroit, MI. June 5-6, 2025
Objective: Attend sessions th
a
t focus on
c
a
reer development within the digit
a
l
m
a
rketing
f
ield. Le
a
rn
a
bout potenti
a
l c
a
reer
p
a
ths, skills in dem
a
nd,
a
nd str
a
tegies for
c
a
reer
a
dv
a
ncement.
Elev
a
tor Pitch
“Hey there, I’m S
a
r
a
h,
a
nd I’ve got
a
kn
a
ck for
tr
a
nsforming digit
a
l l
a
ndsc
a
pes. You’ve
prob
a
bly noticed how m
a
ny comp
a
nies
struggle to keep up with the f
a
st-p
a
ced world
of online m
a
rketing. Wh
a
t I speci
a
lize in is
cre
a
ting str
a
tegies th
a
t empower businesses
to n
a
vig
a
te the digit
a
l re
a
lm se
a
mlessly. Just
h
a
s
a
client recently;
a
fter implementing my
a
ppro
a
ch, they cut down $2,000
a
ye
a
r in
m
a
rketing costs. Let’s discuss how I c
a
n bring
th
a
t level of e
ff
iciency
a
nd imp
a
ct to your
br
a
nd’s digit
a
l journey.”
Mentorship
Seeking senior level m
a
rketing profession
a
l with
a
t le
a
st
15-20 ye
a
rs experience. Prefer
a
bly someone who oper
a
tes
their own business.

9. Digital
Marketing
Online Id C
a
lc. Score
Volume: LOW
Relev
a
nce: HIGH
Purity: LOW
Diversity: LOW
V
a
lid
a
tion: LOW
Br
a
nd Archetype
Archetype: Hero
Description: This
a
rchetype brings
empowerment, motiv
a
tion
a
nd
encour
a
gement to others to overcome their
ch
a
llenges.
Digit
a
l M
a
rketing Str
a
tegy To Improve Online ID C
a
lcul
a
tor Scores While Exuding Br
a
nd
Archetype
Focus V
a
ri
a
bles: Volume & Diversity
Type of Content: Inspir
a
tion
a
l Blog Posts- Writing blog posts th
a
t sh
a
re inspir
a
tion
a
l stories,
industry insights,
a
nd pr
a
ctic
a
l tips. These c
a
n highlight the Hero n
a
rr
a
tive
a
nd contribute to
the volume of v
a
lu
a
ble content
a
ssoci
a
ted with my br
a
nd.
Prim
a
ry Tools for Distribution: Soci
a
l Medi
a
Pl
a
tforms F
a
cebook, Twitter, Inst
a
gr
a
m,
LinkedIn, Pinterest- Sh
a
re snippets or quotes from my blog posts on soci
a
l medi
a
. Use visu
a
lly
a
ppe
a
ling im
a
ges
a
nd c
a
ptions to encour
a
ge clicks
a
nd eng
a
gement.

10. Professional Development
Technic
a
l
D
a
t
a
An
a
lytics
T
a
sk: Complete
a
n online course on
a
dv
a
nced d
a
t
a
a
n
a
lytics to enh
a
nce my
a
bility to derive insights from
complex d
a
t
a
sets.
Org
a
niz
a
tion: LinkedIn Le
a
rning
D
a
te: By July 2024
Se
a
rch Engine Optimiz
a
tion (SEO) M
a
stery
T
a
sk: Attend
a
n SEO workshop or t
a
ke SEO course to
deepen your underst
a
nding of the l
a
test trends
a
nd
str
a
tegies in se
a
rch engine optimiz
a
tion.
Org
a
niz
a
tion: Semrush Ac
a
demy
D
a
te: By December 2024
Tr
a
nsfer
a
ble
E
ff
ective Communic
a
tion
T
a
sk: Enroll in
a
communic
a
tion skills course to
improve my
a
bility to
a
rticul
a
te ide
a
s cle
a
rly
a
nd
persu
a
sively.
Org
a
niz
a
tion: LinkedIn Le
a
rning
D
a
te: By July 2024
Le
a
dership
a
nd Te
a
m Coll
a
bor
a
tion
T
a
sk: Joining
a
project or committee within my
current org
a
niz
a
tion th
a
t requires le
a
dership
a
nd
coll
a
bor
a
tion. Actively le
a
d
a
nd contribute to
demonstr
a
te my le
a
dership
a
bilities.
Org
a
niz
a
tion: S
a
felite Solutions
D
a
te: By September 2024

11. References
• Book Yourself Solid. (n.d.). Mich
a
el Port. Retrieved on J
a
nu
a
ry 10, 2024, from https://le
a
rning.oreilly.com/libr
a
ry/view/book-yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
• Design to De
a
th. (n.d.). Retrieved J
a
nu
a
ry 9, 2024, from https://www.designtode
a
th.com/
• DigiM
a
rCon. (n.d.). Upcoming Digit
a
l M
a
rketing Conferences. DigiM
a
rCon. Retrieved on J
a
nu
a
ry 11, 2024, from https://digim
a
rcon.com/upcoming-digit
a
l-m
a
rketing-conferences/
• Digit
a
l Summit. (n.d.). Digit
a
l Summit Chic
a
go. Digit
a
l Summit. Retrieved on J
a
nu
a
ry 11, 2024, from https://www.digit
a
lsummit.com/chic
a
go/
• Dre
a
mGrow. (2018, June 4). Content M
a
rketing M
a
n
a
ger Responsibilities You Need to Know. K
a
rl. Retrieved on J
a
nu
a
ry 14, 2024, from https://www.dre
a
mgrow.com/content-m
a
rketing-m
a
n
a
ger-
responsibilities/
• D
a
t
a
p
a
d.io. (2023, Febru
a
ry 10). 15 Best M
a
rketing D
a
shbo
a
rd Softw
a
re in 2023 [In Depth Guide]. Ozuys
a
l, J. Retrieved on J
a
nu
a
ry 14, 2024, from https://www.d
a
t
a
p
a
d.io/blog/best-m
a
rketing-
d
a
shbo
a
rd-softw
a
re
• LinkedIn Le
a
rning. (n.d.). Become
a
D
a
t
a
An
a
lyst. Retrieved on J
a
nu
a
ry 14, 2024, from https://www.linkedin.com/le
a
rning/p
a
ths/become-
a
-d
a
t
a
-
a
n
a
lyst
• LinkedIn Le
a
rning. (n.d.). Communic
a
tion Found
a
tions. Retrieved on J
a
nu
a
ry 14, 2024, from https://www.linkedin.com/le
a
rning/communic
a
tion-found
a
tions-23064093
• LinkedIn. (n.d.). Profession
a
l Pro
f
ile of C
a
nd
a
ce Goodson. Retrieved on J
a
nu
a
ry 14, 2024, from https://www.linkedin.com/in/c
a
nd
a
ce-goodson-824685252/
• LinkedIn. (n.d.). Profession
a
l Pro
f
ile of Nikki Ne
a
l. Retrieved on J
a
nu
a
ry 10, 2024, from https://www.linkedin.com/in/nikkine
a
l/
• Loc
a
lUp.io. (2023, October 25). From likes to le
a
ds: How comp
a
nies c
a
n bene
f
it from the skills of
a
Soci
a
l Medi
a
M
a
n
a
ger. Scheible, S. Retrieved on J
a
nu
a
ry 10, 2024, from https://www.loc
a
lup.io/en/
soci
a
l-medi
a
-m
a
n
a
ger-for-comp
a
nies/
• Semrush Ac
a
demy. (n.d.). SEO Fund
a
ment
a
ls Course with Greg Gi
ff
ord. Retrieved J
a
nu
a
ry 14, 2024, from https://www.semrush.com/
a
c
a
demy/courses/seo-fund
a
ment
a
ls-course-with-greg-gi
ff
ord/
• Simon Sinek: How gre
a
t le
a
ders inspire
a
ction. (2011, July 5). YouTube. Retrieved J
a
nu
a
ry 13, 2024, from https://www.youtube.com/w
a
tch?v=7zFeuS
a
gktM
• D
a
t
a
p
a
d.io. (2023, Febru
a
ry 10). 15 Best M
a
rketing D
a
shbo
a
rd Softw
a
re in 2023 [In Depth Guide]. Retrieved J
a
nu
a
ry 11, 2024, from https://www.d
a
t
a
p
a
d.io/blog/best-m
a
rketing-d
a
shbo
a
rd-softw
a
re
• S
a
feLite Solutions. (n.d.). Retrieved J
a
nu
a
ry 10, 2024, from https://www.s
a
felitesolutions.com/
• "Br
a
nd Archetype Hero." (n.d.). K
a
ye Putn
a
m. Retrieved on J
a
nu
a
ry 10, 2024, from https://www.k
a
yeputn
a
m.com/br
a
nd-
a
rchetype-hero/
•