This document discusses social media services for businesses including social media management, reputation monitoring, and Facebook advertising. It provides an overview of major social media platforms and how they can be used to showcase brands, build communities, and develop loyalty. The document also outlines services like custom page building, content planning, and monthly reporting. Facebook advertising tactics like posts, website ads, and local awareness ads are presented along with targeting options and prohibited content.

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2. Agenda
 Social Media For Business
 Various Platforms
 Our Social Media Services
 Management & Outreach
 Facebook Advertising
 Reputation Monitoring
 Sales Action Plan
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Customer Service
Branding
Thought Leadership
Public Relations
Networking
Trust & Retention
Customer Acquisition

4. It isn’t just a fad.
It’s a fundamental shift in the
way we communicate.
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5. 80% of social media users
prefer to connect with brands
on social media
70% of B2C companies
acquire customers on
Facebook
43% of B2B companies
acquire customers on
LinkedIn
79% of US Twitter users are
more likely to buy from
brands they follow
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6. Social Media Platforms We Manage
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 Showcase a
brand
 Build a larger
online
community
 Create richer,
more "human"
relationships
 Develop brand
loyalty
Facebook

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Facebook
 Analyze
your
audience
 Examine
competitors

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Facebook Customer Support

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Twitter
 Second largest social
network
 Real-time
conversations, focus
on live events
 Consumers will talk
about a brand on
Twitter – Be a part of
the conversation

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Twitter
 Highly mobile
 Social listening
 Engage with
those not
already
connected to
your audience

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Google+
Huge for local SEO & Reviews

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 About
impressions,
not followers
 Active social
improves
search
rankings
Google+

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Increase brand visibility on the second largest search engine.
It's bigger than Bing, Yahoo!, Ask and AOL combined!
Google+ & YouTube

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Pinterest
 Increases
brand
authority
 Expands
reach
 Drives traffic
to website

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Pinterest Rich Pins

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LinkedIn
 Professional
social network
 200 million
members
 B2B
networking
 Sales tool

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LinkedIn
 Company
page
 Company
mission
 Employees

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LinkedIn
 Share updates
and articles to
engage with
the community
 Post job
openings and
drive traffic to
the website

25. Outreach Includes:
 An assigned social manager
 Custom-built pages
 Unique social content
 Consistent messaging
 Quarterly content plans
 Monthly reporting
 Open communication
 Engaging social promotions
Social Media Management
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26. One of us!
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27. Outreach Includes:
 An assigned social manager
 Custom-built pages
 Unique social content
 Consistent messaging
 Quarterly content plans
 Monthly reporting
 Open communication
 Engaging social promotions
Social Media Management
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30. Outreach Includes:
 An assigned social manager
 Custom-built pages
 Unique social content
 Consistent messaging
 Quarterly content plans
 Monthly reporting
 Open communication
 Engaging social promotions
Social Media Management
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33. Outreach Includes:
 An assigned social manager
 Custom-built pages
 Unique social content
 Consistent messaging
 Quarterly content plans
 Monthly reporting
 Open communication
 Engaging social promotions
Social Media Management
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36. Outreach Includes:
 An assigned social manager
 Custom-built pages
 Unique social content
 Consistent messaging
 Quarterly content plans
 Monthly reporting
 Open communication
 Engaging social promotions
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Social Media Management

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38. Outreach Includes:
 An assigned social manager
 Custom-built pages
 Unique social content
 Consistent messaging
 Quarterly content plans
 Monthly reporting
 Open communication
 Engaging social promotions
Social Media Management
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Facebook Ads Manager Metrics

40. Google Analytics – Network Referrals
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41. Our Monthly Reports
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42. Outreach Includes:
 An assigned social manager
 Custom-built pages
 Unique social content
 Consistent messaging
 Quarterly content plans
 Monthly reporting
 Open communication
 Engaging social promotions
Social Media Management
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44. Outreach Includes:
 An assigned social manager
 Custom-built pages
 Unique social content
 Consistent messaging
 Quarterly content plans
 Monthly reporting
 Open communication
 Engaging social promotions
Social Media Management
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46. Facebook Advertising Services
 Reach large audiences for relatively low costs
 Precise ad targeting
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47. Page Likes Ads
We’ll build relationships with all the people who matter to a client.
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48. Website Conversion Ads
We’ll get people to buy products or signup for things on a website.
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49. Page Post Engagement Ads:
We’ll reach more people when we boost posts.
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50. Local Awareness Ads:
We’ll serve ads to people physically near a business.
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51. Offer Claim Ads:
We’ll promote timely discounts for people to claim.
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52. Prohibited Ad Content:
Before & After Photos
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53. Prohibited Ad Content:
Weapons or Scary Images
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54. Other Prohibited Content
State Lotteries
Dating Services
Nudity
Gambling
Online Pharmacies
Supplements
Tobacco or Drugs
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55. Facebook Ad Text Restrictions
20% Text Policy
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56. Facebook Targeting
Building the Ads
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57. Standard Targeting Options
Demographic Data
– Location
– Zip Code
– Age
– Gender
– Marital status
– Education
– Job Title
– Income
– Home Value
Psychographic Data
– Interests/Likes
– Belief structure
– Political views
– Hobbies
– Life Events
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58. New Targeting Options
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 Data from
partner
categories
 POLK DMX
Auto Data

59. Facebook Custom Audiences:
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60. New! Facebook Dayparting
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We Post at Optimal Times

62. Reputation Management
Listen & Monitor Social Media Reviews
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Increase Online Customer Service
Develop Alerts & Improvement Reports

63. BigWing Advantage
• Natural synergy from being in one department.
• Transparency & frequent correspondence.
• Easily accessible & relatively affordable.
• Access to a suite of professional tools and products.
• Detailed monthly reporting.
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64. Actionable Steps
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• Analyze their current social presence.
• Is social a good fit? ASK US!
• Will they grant us access to their pages?
• Determine their budget: Minimum of $750 - $1000/month
• Ask them if they are running social media ads.
• Share our services handout.
• Bring us to meet them and discuss strategy.

65. Overcoming Objections
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• Client thinks it’s too expensive…
Determine their skillsets
– Respond timely and professionally
– Engage with community correctly
– Create a brand voice document
– Conversion Pixels
– Highly targeted ad campaigns
– Reporting on various metrics
• Canned or Automated Posting?

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Social Media Proposal

67. Questions
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