Increase Lead Gen, Engagement & ROI using these tips and tactics from Didit's Social Media Manager, Ana Raynes. Presentation originally given at Market New York Expo, a B2B trade show for small businesses.
Everything You Ever Wanted to Know About Keyword Research (And Probably a Few...Kick Point
This is Sarah's presentation for WordCamp Edmonton 2013. She shows how basic keyword research and optimization can make your digital marketing efforts even more successful.
What we do and Why you want it.
Yes, we do 360° virtual tours of businesses. We do them to help businesses rank high in the local search results and to let customers see inside businesses 24/7. Website friendly and adds a serious WOW factor. All for an affordable one-time low price starting at $299.00.
Increase Lead Gen, Engagement & ROI using these tips and tactics from Didit's Social Media Manager, Ana Raynes. Presentation originally given at Market New York Expo, a B2B trade show for small businesses.
Everything You Ever Wanted to Know About Keyword Research (And Probably a Few...Kick Point
This is Sarah's presentation for WordCamp Edmonton 2013. She shows how basic keyword research and optimization can make your digital marketing efforts even more successful.
What we do and Why you want it.
Yes, we do 360° virtual tours of businesses. We do them to help businesses rank high in the local search results and to let customers see inside businesses 24/7. Website friendly and adds a serious WOW factor. All for an affordable one-time low price starting at $299.00.
Presentasi Final Exam kelas Perencanaan Kreatif Periklanan untuk kampanye iklan Nokia 5800 X-Press Music "Twice as Good, Half the Price"
CW : Lucky Budianto Ardhi
Slide Design : Lucky Budianto Ardhi
#CNX14 - Content Marketing Bootcamp: Your Guide to Content Strategy, Creation...Salesforce Marketing Cloud
Content is the king (and queen) of all your marketing efforts. And although this is common knowledge, many companies still struggle with creating an end-to-end content strategy that not only breaks through the noise, but creates pipeline and brand awareness while beating your business goals showing real ROI.
Join Dayna Rothman, Director of Content Marketing at Captora and Author of Lead Generation for Dummies and learn everything you every wanted to know about content marketing. You will learn how to:
- Create a content marketing strategy that fuels growth
- Staff your team for content greatness
- Create an ebook from start to finish (and discuss other offers that move the needle)
- Promote your content through email, social, ads, and search
- Measure your content and prove ROI
- Promote your content through email, social, ads, and search
- Measure your content and prove ROI
Content Marketing Boot Camp: Your Guide to Content Strategy, Creation, Promot...Captora
Learn everything you need to know to create your content marketing strategy, presented at ExactTarget Connections 2014 by Dayna Rothman, Director of Content Marketing at Captora and Author of Lead Generation for Dummies.
Presentasi Final Exam kelas Perencanaan Kreatif Periklanan untuk kampanye iklan Nokia 5800 X-Press Music "Twice as Good, Half the Price"
CW : Lucky Budianto Ardhi
Slide Design : Lucky Budianto Ardhi
#CNX14 - Content Marketing Bootcamp: Your Guide to Content Strategy, Creation...Salesforce Marketing Cloud
Content is the king (and queen) of all your marketing efforts. And although this is common knowledge, many companies still struggle with creating an end-to-end content strategy that not only breaks through the noise, but creates pipeline and brand awareness while beating your business goals showing real ROI.
Join Dayna Rothman, Director of Content Marketing at Captora and Author of Lead Generation for Dummies and learn everything you every wanted to know about content marketing. You will learn how to:
- Create a content marketing strategy that fuels growth
- Staff your team for content greatness
- Create an ebook from start to finish (and discuss other offers that move the needle)
- Promote your content through email, social, ads, and search
- Measure your content and prove ROI
- Promote your content through email, social, ads, and search
- Measure your content and prove ROI
Content Marketing Boot Camp: Your Guide to Content Strategy, Creation, Promot...Captora
Learn everything you need to know to create your content marketing strategy, presented at ExactTarget Connections 2014 by Dayna Rothman, Director of Content Marketing at Captora and Author of Lead Generation for Dummies.
Personalisation: Putting People at the Centre of Your Conversion Efforts - Ne...Ned Poulter
How people use the web has changed. Consumers are demanding more from their online interaction with brands. They expect only specific and personally relevant messaging before they are inclined to take the actions that you are influencing them towards.
In this talk, Ned will share observations on the changing nature of how personalisation is being used across the web. He’ll provide insight and actionable takeaways from his work to help fuel your conversion efforts and better optimise your digital activities., challenging some ideals and hopefully prompting greater use of personalisation in your marketing.
B2B Content Marketing: Overcoming Challenges and Avoiding Common Pitfallscircle S studio
Content marketing continues to grow in popularity and play a bigger role in B2B marketing strategies. But while adoption of content marketing is on the rise and confidence in its effectiveness is growing, B2B marketers still face ongoing challenges and common pitfalls.
From its earliest uses for monitoring brand health and crisis management, social analytics has evolved into the most important asset for deep consumer insights and brand engagement. However, failure to keep pace with rapid technological evolution of the social web creates gaps in the consumer insights used to fuel critical business decisions across your enterprise.
Watch now and learn as we uncover the 5 hottest trends in social media analytics including:
Converged media
Facebook topic data
Visual listening
Audience analytics
Integration with other data sources
Watch This Free Webinar On-Demand: http://dg-r.co/2fuo7Y8 - Personas, Journeys & Content Maps – 3 Keys to Filling Your 2017 Pipeline with Quality Leads
Don’t spend another year trying to connect old methods to new technology - Build a plan to maximize your tech
Everywhere you look, there’s another brand-new marketing technology solution promising out-of-this-world results. But to succeed as a marketer today, you don’t just need the right technology; you need the right strategic and foundation to maximize its performance. Easier said than done, right? But it really is possible to provide a more predictable flow of quality leads to your sales team by integrating your strategy & technology better.
Get three key foundational elements marketers must build into their marketing plans to take full advantage of their technology and drive qualified leads to sales:
Buyer Personas – know buyer’s needs, desires and how they make decisions;
Content Maps – define the assets will you create to build affinity and increase close rates; and
Buyer Journeys – understand every step of the process and the methods buyers prefer.
Slides used at the Game Changers event on 29th May at Campus London. This is about turning your products and services and something people love. It is about how game changers create products and services that transform industries
School of WOM: Designing and Delivering a Location Based Marketing ProgramSchneider, Mike
5/10 presentation at WOMMA's School of WOM at the beautiful Swissotel in Chicago. Presenters: SchneiderMike SVP Digital at Allen & Gerritsen and AaronStrout Head of Location at WCG. The two are co-authoring Location-based Marketing for Dummies
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Denver Boulder Software Club January Event: Making B2B Sexy
1. Market Creation Group
Making B2B Sexy
(please keep your clothes on)
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
2. Market Creation Group
Your Sexy Education Team Today:
• Brett Schklar – Founder & CEO, Market Creation Group
• Don Bergal – recently Chief Marketing Officer, Confio
Software, a Solar Winds Company
• Nadine Pyter – Director of Marketing, Confio
Software, A Solar Winds Company
• Mark Stiltner – Creative Director, Market Creation
Group
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
3. Market Creation Group
What the hell is so sexy about B2B anyway?
Inc. Magazine article: Why B2B Startups are Suddenly So Sexy – Oct, 2013
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
5. Market Creation Group
What is attractive to you?
@demandmcg | #endhohummarketing
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
6. Market Creation Group
What is attractive to you?
@demandmcg | #endhohummarketing
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
7. Market Creation Group
What is attractive to you?
@demandmcg | #endhohummarketing
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
8. Market Creation Group
What is attractive to you?
@demandmcg | #endhohummarketing
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
9. Market Creation Group
What is attractive to you?
@demandmcg | #endhohummarketing
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
10. Market Creation Group
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
11. Market Creation Group
Customer Lifecycle (yep, they’re in control)
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
12. Market Creation Group
From the desk of Don Bergal
THE PROBLEM
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
13. Market Creation Group
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
14. Market Creation Group
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
15. Market Creation Group
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
16. Market Creation Group
According to Brett Schklar,
“GREAT IDEAS ARE GREAT. GREAT
IDEAS EXECUTED GREATLY GETS GREAT
RESULTS”
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
17. Market Creation Group
The infamous Nadine Pyter
WHERE THE ACTION REALLY
HAPPENS
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
26. Market Creation Group
Live events – monsters everywhere!
Booth
Game
Figurines
Buttons
eBook
Nurture
Automated
marketing
SDR
Offers
webinars
product
toolkits
infographic
whitepapers
eBook
-------------Website ----------
We meet people who love monsters
remarketing
Download!
31. Market Creation Group
Online Marketing – Driving Website Traffic
Lead Gen
Social
Virtual Conf
PPC
SEO
Attract more people who love monsters!
-------------Website ----------remarketing
Nurture
Automated
marketing
SDR
Offers
webinars
toolkits
infographic
whitepapers
eBook
product
webinars
whitepapers
Download!
35. Market Creation Group
According to Mark Stiltner,
“STRATEGY WITHOUT EXECUTION IS
MASTURBATION…EXECUTION
WITHOUT STRATEGY IS SUICIDE”
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
36. Market Creation Group
Key Takeaway #1
DON’T SELL TO
BUSINESSES…BUSINESSES DON’T
BUY ANYTHING
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
37. Market Creation Group
Key Takeaway #2
“CIO” IS NOT A PERSONA
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
38. Market Creation Group
Key Takeaway #3
FACTS DON’T SELL YOU…YOU SELL
THE FACTS
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
39. Market Creation Group
Key Takeaway #4
AN ARMY OF GENERALS WINS NO
WAR
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
40. Market Creation Group
Key Takeaway #5
TALK ABOUT YOUR AUDIENCE, NOT
ABOUT YOURSELF
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
41. Market Creation Group
If Facebook has a relationship status, why don’t you have a relationship
status for your prospects?
#MakeB2BSexy | info@demandmcg.com | Brett Schklar | 303.325.7423
43. Market Creation Group
A very sexy Thank You!
Brett
Don
Nadine
Mark
Copyright Market Creation Group 2014 | www.marketcreationgroup.com | @demandmcg | 1.888.MCG.4.ME | 930 Inca Street Denver, CO 80204 | Make B2B Sexy
Editor's Notes
With working with over 70 companies, I have learned many things about what causes individuals to fail. Sales typically takes a relationship-based approach, but marketing does not – creates a lack of alignment. Many of our clients use Marketing automation, but to be honest, they’re taking a mass-marketing approach to using it. It’s not bad, but it’s not taking advantage of the microtargeting capability built in. Relationship are what get us scores on our headboard…let’s focus on the relationships of the individuals…not the companies. Too much is riding on larger programs and processes.
With working with over 70 companies, I have learned many things about what causes individuals to fail. Sales typically takes a relationship-based approach, but marketing does not – creates a lack of alignment. Many of our clients use Marketing automation, but to be honest, they’re taking a mass-marketing approach to using it. It’s not bad, but it’s not taking advantage of the microtargeting capability built in. Relationship are what get us scores on our headboard…let’s focus on the relationships of the individuals…not the companies. Too much is riding on larger programs and processes.
With working with over 70 companies, I have learned many things about what causes individuals to fail. Sales typically takes a relationship-based approach, but marketing does not – creates a lack of alignment. Many of our clients use Marketing automation, but to be honest, they’re taking a mass-marketing approach to using it. It’s not bad, but it’s not taking advantage of the microtargeting capability built in. Relationship are what get us scores on our headboard…let’s focus on the relationships of the individuals…not the companies. Too much is riding on larger programs and processes.
With working with over 70 companies, I have learned many things about what causes individuals to fail. Sales typically takes a relationship-based approach, but marketing does not – creates a lack of alignment. Many of our clients use Marketing automation, but to be honest, they’re taking a mass-marketing approach to using it. It’s not bad, but it’s not taking advantage of the microtargeting capability built in. Relationship are what get us scores on our headboard…let’s focus on the relationships of the individuals…not the companies. Too much is riding on larger programs and processes.
With working with over 70 companies, I have learned many things about what causes individuals to fail. Sales typically takes a relationship-based approach, but marketing does not – creates a lack of alignment. Many of our clients use Marketing automation, but to be honest, they’re taking a mass-marketing approach to using it. It’s not bad, but it’s not taking advantage of the microtargeting capability built in. Relationship are what get us scores on our headboard…let’s focus on the relationships of the individuals…not the companies. Too much is riding on larger programs and processes.
Personify our customers, personify their problem. Great, now what?
Crazy new concept – integrated marketing. Woo ‘em. Nurture the relationship. Touch them multiple times before download.
Be consistent, constant and omnipresent.
Confio goes to events. 120. Monsters are everywhere
Simple booth with a sinister plan
All I can sayis, know your audience
Let’s break this down…
Driving traffic to our website… monsters are on all our social channels, banner ads (syndicated programs and google)
They invade the cities we visit
They help us announce new customers!
What is remarketing? – Monsters invade your favorite minion video clips.
Is this all because of monsters? No. We also increased spend, ramped up the SDR team, launched LogicalRead and our content marketing programs. But in 2012 our PMM went to PASS Summit and reported back that no one knew Confio. In 2013, he returned and everyone knew exactly who Confio was and they happily stood line for 15 minutes to try to win a monster
With working with over 70 companies, I have learned many things about what causes individuals to fail. Sales typically takes a relationship-based approach, but marketing does not – creates a lack of alignment. Many of our clients use Marketing automation, but to be honest, they’re taking a mass-marketing approach to using it. It’s not bad, but it’s not taking advantage of the microtargeting capability built in. Relationship are what get us scores on our headboard…let’s focus on the relationships of the individuals…not the companies. Too much is riding on larger programs and processes.