Maxdiff webinar_10_19_10

SurveyAnalytics Webinar 10/19/10 Why You Need to Use MaxDifference (MaxDiff) Scaling of Importance Over Rating Scales

Technology Business

© Copyright Survey Analytics | 3518 Fremont Ave N #598 | Seattle WA 98103 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting Started: Building a MaxDiff Analysis Survey with SurveyAnalytics Reviewing MaxDiff Reporting Tools Q & A: Nico and Esther Conclusion Agenda

Getting Started: Building a MaxDiff Analysis Survey with Surveyanalytics

Preparing for MaxDiff Analysis: Determine the # of features/attributes you want to use: Airline Industry Example

Setting Up Max Difference Question: 1) Add Question Text & Features/Attributes

Max Difference Scale of Importance 2) Review and Change Settings: Set Max Attributes

Max Difference Scale of Importance: 3) Preview

Max Difference Scale of Importance: 3) Review Data

Max Difference Scale of Importance: 4) Download Raw Data

Max Difference Scale of Importance Let's Go to a Live Survey! https://surveyanalytics.com/t/ADQIBZII6u

Max Difference Scale of Importance Future Enhancements

Future Enhancements of Max Difference Analysis: - Multiple Question MaxDiff Analysis Be able to cycle MaxDiff Qs more than once! -Share of Utilities Chart Export

Frequently Asked Questions Max Difference Analysis: Can I setup an experimental design where I have a long list of attributes that need to be shown a few at a time? No -We are planning to add this as an enhancement in the very near future. You will be able to set # of tasks to cycle through per respondent thus allowing you to work with very large lists. What kind of a utility estimation model does the system use to calculate the share of preference? Logit.

Product Feature Highlights Included with MaxDiff Analysis: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Q & A and Conclusion Nico Peruzzi, PhD , Partner Outsource Research Consulting Website: www.orconsulting.com Email:nperuzzi@orconsulting.com Esther LaVielle, Chief Education Director SurveyAnalytics Email: esther.rmah@surveyanalytics.com Website: http://www.surveyanalytics.com Blog: http://blog.surveyanalytics.com

To see the live presentation for this deck check out: https://success.qualtrics.com/_watch.html MaxDiff analysis is the premiere survey strategy for uncovering how respondents feel about attributes or offerings. When using Qualtrics as a vehicle for running MaxDiff studies, your analysis becomes easier, more effective and better than ever. Join us for a free webinar as we highlight how Qualtrics technologies makes Maxdiff modeling easier and more intuitive. We’ll be sharing best practices and tips to make sure you’re getting the most out of your survey analysis opportunities.

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