Leverage Email Marketing to Drive Revenue for Your Retail BusinessMoEngage Inc.
Email Marketing is one of the most effective ways of communicating directly with your customers and leads. However, are you able to leverage it completely? Take a look at this brief presentation delivered by MoEngage team at RetailEX ASEAN 2018 to know how to reach, interact and personalize with email marketing in retail business.
How Analytics drives better Campaigns and a more profitable customer experienceRoger Luxton
Presentation given at the Internet Retailing Customer Experience Jumpstart event on 19th June 2013. The presentation explains how @SDL_CMA can help retailers improve the customer experience of their customers. By using a combination of data, analytics and marketing, retailers can deliver improvements to ROI
A video of the presentation can also be found on the Internet Retailing you tube channel at http://www.youtube.com/watch?v=rOmpghu8AUU
Helping retailers achieve digital convenience with physical experienceAkash Behl
The project is based on utilizing “Conversational UI (CUI) and Chatbots” to gain real-time insights into customer buying behaviors, guiding partner retail firms to improve customer service and brand loyalty.
Leverage Email Marketing to Drive Revenue for Your Retail BusinessMoEngage Inc.
Email Marketing is one of the most effective ways of communicating directly with your customers and leads. However, are you able to leverage it completely? Take a look at this brief presentation delivered by MoEngage team at RetailEX ASEAN 2018 to know how to reach, interact and personalize with email marketing in retail business.
How Analytics drives better Campaigns and a more profitable customer experienceRoger Luxton
Presentation given at the Internet Retailing Customer Experience Jumpstart event on 19th June 2013. The presentation explains how @SDL_CMA can help retailers improve the customer experience of their customers. By using a combination of data, analytics and marketing, retailers can deliver improvements to ROI
A video of the presentation can also be found on the Internet Retailing you tube channel at http://www.youtube.com/watch?v=rOmpghu8AUU
Helping retailers achieve digital convenience with physical experienceAkash Behl
The project is based on utilizing “Conversational UI (CUI) and Chatbots” to gain real-time insights into customer buying behaviors, guiding partner retail firms to improve customer service and brand loyalty.
MoEngage: Next Generation Marketing CloudMoEngage Inc.
MoEngage is the Next-Generation Marketing Cloud, built for the Mobile-first world. With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push, ad retargeting and SMS, with auto-optimization towards higher conversions powered by machine learning.
Traditional marketing clouds are expensive to implement, hard to learn and rule-based. At MoEngage, we are building enterprise software that is easier to use, elegantly designed, fully integrated and learning-based.
MoEngage works with Consumer businesses across the world including Fortune 500 brands like Samsung, Deutsche Telekom (T Mobile), Vodafone, Hearst, Vodafone, and Prudential & L Brands.
They enable hyper-personalization at scale, analyzing 200 million+ users and delivering 8 billion+ interactions across channels in a month.
WEBINAR: Customer Lifecycle Management for Mobile Marketers with Ashish KhatriMoEngage Inc.
Learn customer lifecycle management strategies implemented by leading brands across industries as varied as video streaming, telecom, and credit/debit cards. Join Ashish Khatri, exemplary customer marketing professional as he shares best practices around customer lifecycle management for your organization. Learn easy-to-implement strategies that ensure not just higher returns from each customer but also decrease acquisition costs for your marketing efforts.
You'll learn:
1) Introduction to Customer lifecycle management for the Mobile-first World, from targeting to retention.
2) Examples, insights, and strategies that Ashish used to improve on-boarding, retention, adoption, loyalty, and LTV.
3) Practical ideas to help boost your retention and engagement numbers.
User Retention Stack On Steroids: A Handy Guide On Delivering Incomparable Us...WebEngage
Looking for ways to retain your users?
Here's a quick and concise teardown of what user retention looks like and what are the things you must look at in order to move the needle through user engagement and retention.
If you find this presentation helpful and would like to talk to us, you can get in touch with us here: https://webengage.com/register-for-demo/?utm_source=slideshare
I Spy Webinar - 10 Common Mistakes Retailers Make in EcommerceI Spy Marketing
Fiona Low, of I Spy Marketing, explains why Conversion Optimisation is crucial to any E Commerce businesses success highlighting the top 10 most common mistakes that can be performed.
How to use Customer Analytics to get the maximum out of Marketing Automation ...Universem
A detailed presentation on the importance of Customer Analytics to really understand your customers and take actions to improve retention and lifetime value. Presentation done at the Marketing Automation Summit on September 18th 2015 in Brussels by Hubert de Cartier, Partner at Universem.
As an email marketer, you have built a high-performing email program and you want to keep driving improvement. In this session, Salesforce will share tactics for how you can improve the results of your email program to move beyond marketing by utilizing your most valuable resource, first-party data. Raise your email marketing performance by leveraging data, artificial intelligence, and advertising to increase engagement and take your marketing to new heights.
[EngageMint 2018, Mumbai] Skyrocketing Growth via Retention by Rahul Ganjoo, ...WebEngage
The first edition of EngageMint was held on March 13, 2018, in Mumbai. It featured a specially curated session by Rahul Ganjoo, VP Product at Zomato which covered how the food app approaches the challenges of user engagement and retention to create a sustainable growth model.
Zomato's remarkable journey from being a small Indian startup to becoming a leading global food aggregator is an inspiration. And this presentation will give you a glimpse into all the hard work, experiments and data science that went into making it big.
You can watch the entire talk here: https://youtu.be/cMNLydI7pAs
Or enjoy a detailed here: http://bit.ly/2LaJI4H
Marketing + AI - How to optimise conversion rate by leveraging Machine LearningJack Nguyen (Hung Tien)
Cost Per Click and Marketing Spend have increased 2-3x over the year. Brands can not control the digital war zone between Google and Facebook.
However, brands are sitting on a big trove of their customer data that they can leverage to create competitive advantage with powerful machine learning to increase efficiency, return on ad spend and lift conversion rate.
Long gone the day of manual segmentation!
Selligent Sponsor Breakfast Presentation Nick WorthMediaPost
Nick Worth has more than two decades of experience as a marketing and strategy leader in the US and Europe. Nick joined the Selligent Executive Advisory Board in 2013, and became company’s first Chief Marketing Officer a year later. In this position, he architects global go-to-market activities. Nick began his career in market research and then moved to a global management consultancy, where he specialized in B2B marketing. Forsaking massive PowerPoint decks for entrepreneurship, Nick’s next role was as a founder and President of Schematic, an interactive agency that grew from three people in a Santa Monica coffee shop to $100mm leader in digital marketing and multi-platform services design during his tenure. Schematic was acquired by WPP in 2007, and was the largest agency merged into POSSIBLE, WPP’s flagship digital agency.
Last week our Google Partners Connect Event brought eager business owners and leading digital experts together under one roof to discuss the key principles of Google AdWords marketing and how it can help to grow your business.
Whether you are looking to optimize your CMS or Re-platform to a new one, attend this webinar to walk away with actionable best practices. This webinar will also help you understand the latest cutting edge features available today in best of breed CMS systems and how to use these features to its maximum potential to drive real results.
Maximum Impact: Blending Digital Strategies and Traditional Marketing for Opt...Claravon Group
Explore the art of effectively connecting online and offline marketing to produce dramatic ROI. Success takes coordination and communication, with a cohesive strategy that bridges digital and traditional channels. Discover new ways to integrate your efforts and elevate your impact with real-world examples of companies that are doing it right.
Consumers Are Showrooming and Webrooming Your Business, Here's What That Mean...Md. Mehadi Hassan Bappy
The total presentation is based on two pdf and discusses two different scenarios of e-commerce and the digitalization of the online market system.
The first pdf is
Consumers Are Showrooming and Webrooming Your Business, Here's What That Means and What You Can Do About It
The second pdf is
How AI is Streamlining Marketing and Sales
The pdf are described with proper survey statistics and relevant examples.
MoEngage: Next Generation Marketing CloudMoEngage Inc.
MoEngage is the Next-Generation Marketing Cloud, built for the Mobile-first world. With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push, ad retargeting and SMS, with auto-optimization towards higher conversions powered by machine learning.
Traditional marketing clouds are expensive to implement, hard to learn and rule-based. At MoEngage, we are building enterprise software that is easier to use, elegantly designed, fully integrated and learning-based.
MoEngage works with Consumer businesses across the world including Fortune 500 brands like Samsung, Deutsche Telekom (T Mobile), Vodafone, Hearst, Vodafone, and Prudential & L Brands.
They enable hyper-personalization at scale, analyzing 200 million+ users and delivering 8 billion+ interactions across channels in a month.
WEBINAR: Customer Lifecycle Management for Mobile Marketers with Ashish KhatriMoEngage Inc.
Learn customer lifecycle management strategies implemented by leading brands across industries as varied as video streaming, telecom, and credit/debit cards. Join Ashish Khatri, exemplary customer marketing professional as he shares best practices around customer lifecycle management for your organization. Learn easy-to-implement strategies that ensure not just higher returns from each customer but also decrease acquisition costs for your marketing efforts.
You'll learn:
1) Introduction to Customer lifecycle management for the Mobile-first World, from targeting to retention.
2) Examples, insights, and strategies that Ashish used to improve on-boarding, retention, adoption, loyalty, and LTV.
3) Practical ideas to help boost your retention and engagement numbers.
User Retention Stack On Steroids: A Handy Guide On Delivering Incomparable Us...WebEngage
Looking for ways to retain your users?
Here's a quick and concise teardown of what user retention looks like and what are the things you must look at in order to move the needle through user engagement and retention.
If you find this presentation helpful and would like to talk to us, you can get in touch with us here: https://webengage.com/register-for-demo/?utm_source=slideshare
I Spy Webinar - 10 Common Mistakes Retailers Make in EcommerceI Spy Marketing
Fiona Low, of I Spy Marketing, explains why Conversion Optimisation is crucial to any E Commerce businesses success highlighting the top 10 most common mistakes that can be performed.
How to use Customer Analytics to get the maximum out of Marketing Automation ...Universem
A detailed presentation on the importance of Customer Analytics to really understand your customers and take actions to improve retention and lifetime value. Presentation done at the Marketing Automation Summit on September 18th 2015 in Brussels by Hubert de Cartier, Partner at Universem.
As an email marketer, you have built a high-performing email program and you want to keep driving improvement. In this session, Salesforce will share tactics for how you can improve the results of your email program to move beyond marketing by utilizing your most valuable resource, first-party data. Raise your email marketing performance by leveraging data, artificial intelligence, and advertising to increase engagement and take your marketing to new heights.
[EngageMint 2018, Mumbai] Skyrocketing Growth via Retention by Rahul Ganjoo, ...WebEngage
The first edition of EngageMint was held on March 13, 2018, in Mumbai. It featured a specially curated session by Rahul Ganjoo, VP Product at Zomato which covered how the food app approaches the challenges of user engagement and retention to create a sustainable growth model.
Zomato's remarkable journey from being a small Indian startup to becoming a leading global food aggregator is an inspiration. And this presentation will give you a glimpse into all the hard work, experiments and data science that went into making it big.
You can watch the entire talk here: https://youtu.be/cMNLydI7pAs
Or enjoy a detailed here: http://bit.ly/2LaJI4H
Marketing + AI - How to optimise conversion rate by leveraging Machine LearningJack Nguyen (Hung Tien)
Cost Per Click and Marketing Spend have increased 2-3x over the year. Brands can not control the digital war zone between Google and Facebook.
However, brands are sitting on a big trove of their customer data that they can leverage to create competitive advantage with powerful machine learning to increase efficiency, return on ad spend and lift conversion rate.
Long gone the day of manual segmentation!
Selligent Sponsor Breakfast Presentation Nick WorthMediaPost
Nick Worth has more than two decades of experience as a marketing and strategy leader in the US and Europe. Nick joined the Selligent Executive Advisory Board in 2013, and became company’s first Chief Marketing Officer a year later. In this position, he architects global go-to-market activities. Nick began his career in market research and then moved to a global management consultancy, where he specialized in B2B marketing. Forsaking massive PowerPoint decks for entrepreneurship, Nick’s next role was as a founder and President of Schematic, an interactive agency that grew from three people in a Santa Monica coffee shop to $100mm leader in digital marketing and multi-platform services design during his tenure. Schematic was acquired by WPP in 2007, and was the largest agency merged into POSSIBLE, WPP’s flagship digital agency.
Last week our Google Partners Connect Event brought eager business owners and leading digital experts together under one roof to discuss the key principles of Google AdWords marketing and how it can help to grow your business.
Whether you are looking to optimize your CMS or Re-platform to a new one, attend this webinar to walk away with actionable best practices. This webinar will also help you understand the latest cutting edge features available today in best of breed CMS systems and how to use these features to its maximum potential to drive real results.
Maximum Impact: Blending Digital Strategies and Traditional Marketing for Opt...Claravon Group
Explore the art of effectively connecting online and offline marketing to produce dramatic ROI. Success takes coordination and communication, with a cohesive strategy that bridges digital and traditional channels. Discover new ways to integrate your efforts and elevate your impact with real-world examples of companies that are doing it right.
Consumers Are Showrooming and Webrooming Your Business, Here's What That Mean...Md. Mehadi Hassan Bappy
The total presentation is based on two pdf and discusses two different scenarios of e-commerce and the digitalization of the online market system.
The first pdf is
Consumers Are Showrooming and Webrooming Your Business, Here's What That Means and What You Can Do About It
The second pdf is
How AI is Streamlining Marketing and Sales
The pdf are described with proper survey statistics and relevant examples.
SERIES RECAP: As you start planning for 2015, it’s more important than ever to develop real relationships with your customers—creating customer journeys like never before. Over the past 5 months, we hope you were inspired to make the most out of every customer interaction of the customer lifecycle by creating personalized, cross-channel customer journey that will deliver an exceptional brand experience! On December 4th, join Joel Book as he recaps the webinar series and delivers the top 5 things you need to keep in mind when planning for a successful new year.
Speakers: Joel Book, Principal, Marketing Insights, ExactTarget Marketing Cloud
compartive study between bigbasket and grofers on the basis of different factors. and also to understand the SWOT analysis for both these online delivery stores.
Organisations that thrive are putting their customers in the driving seat, delivering greater value and ensuring an easy, delightful customer experience, leading to an expanding and loyal customer base and improved, continuous profits.
How the changing consumer trends due to change in technology and political scenario in India has induced the growth for ecommerce industry with snapdeal as the business model for analysis
Connaizen is a Personalization Platform to optimize customer communication and increase lifetime value of customers.
Connaizen works with players with rich and scarce customer data including banks and retailers.
This deck is a an open pitch for banking customers
Flipkart : Strategies for an Industry Top-dog in the E-commerce space Suhasini Jain
The presentation was created for an industry leader : Flipkart and how it can retain its position in the market with respect to its competitors using a few basic strategies .
Go digital or die. Are Middle East insurers ready?Olivier Bauchart
How quickly would they go in adopting the right digital/business transformation? How far would they go? What would the enablers be? What would the benefits be in doing so…but why would they embark on this journey in the first place? How would an aggregator manage to attract global brands to enrich their panels and increase their conversion rate?
As far as eCommerce, Online Insurance and Aggregators are concerned, let’s structure this outlook in 3 sections spanning Market Reality, Digital Transformation and Business Transformation.
Qualitative Research vs Quantitative Research - a QuestionPro Academic WebinarQuestionPro
Hosted on October 14, 2020, this QuestionPro Academic focused webinar delved into the differences of Qualitative and Quantitative research and how you can achieve this using the QuestionPro research platform. We spoke about Heatmap and Hotspot analysis, card sorting, online focus groups using video discussions and even a beta feature coming soon, LiveCast that uses NLP to build real-time analytics from video survey questions. Our speaker was Dan Fleetwood, the President for Research and Insights at QuestionPro.
QuestionPro - Introduction to Customer Experience Part 3: CX BenchmarkingQuestionPro
Now that you have chosen your CX metric and mapped out your customer journey, the last key foundation of building a successful CX program is benchmarking.
Benchmarking allows understanding how your organization is performing in relation to others - both in your own sector and in other sectors. There are several ways to benchmark your performance over time, but we will introduce you different ways that are found to be successful to companies such as Emirates, Salesforce, and UPS.
Join us and learn how benchmarking:
• Uncovers key drivers that influence your organization’s performance
• Provides a quick way to evaluate your CX readiness and business goals
• Differentiates yourself against others
The Future of Employee Engagement and Positivity at Workplace WebinarQuestionPro
Learn Everything you need to know about The Future of Employee Engagement employee satisfaction and Positivity at Workplace.
Our latest research and analytical insights from our employee engagement and employee satisfaction and assessment surveys data sets on what works in making our workplaces more positive and more productive.
We will examine the key drivers for workplace motivation and well-being from the perspective of data analytics and assessments for:
Leaders, younger workers, gender breakdown and nationality.
QuestionPro - Introduction to Customer Experience Part 2: Customer Journey Ma...QuestionPro
Did you know? Customer journey mapping drives improvements that yield the greatest financial return.
In Part Two of this Introduction to Customer Experience Management webinar series, you will learn about the second key element widely used in successful CX programs: customer journey mapping. Join us along with David Hicks, CEO of TribeCX, as we define customer journey mapping and discuss why it is critical to improving your customer experience.
You'll learn:
• How to chart each step of your customer experience
• How to highlight your moments of truth
• Customer mapping best practices
Qualitative Options with Online Communities QuestionPro
One of the great benefits if having a community is the opportunity to run both quantitative and qualitative research. When it comes to qualitative research, there is a wide range of options, for example online discussions, smartphone ethnography, online focus groups, and depth interviews. In this webinar I will provide some tips to help you match approaches to business problems, answering questions like when should you use a group technique (e.g. Focus groups) or a solo approach (such as diaries)?
QuestionPro TribeCX Webinar - Introduction to Customer Experience Part 1: CX ...QuestionPro
Introduction to Customer Experience Metrics: Which Metrics Should I Use?
Deciding where to start when measuring Customer Experience can be overwhelming, even for those with years of experience. The first place to start is measuring your key CX metrics through collected feedback. But when it comes to a qualitative concept like CX, how exactly do you measure it? What kinds of metrics should be used?
In Part One of the webinar, David Hicks, CEO of TribeCX will share some common metrics that companies with successful CX programs use to evaluate and measure their customer experience.
You'll learn about:
• CX metrics such as Net Promoter Score (NPS) and Customer Effort Score (CES)
• Choosing the most appropriate and valuable metrics, based on your customers and organization
• Best Practices for measuring and managing your CX metrics
QuestionPro Assessments Webinar - Trust, But Verify: The Evolution of Vendor ...QuestionPro
In this webinar on Vendor Risk Assessment, we discuss the evolution of Vendor Risk Management and its most common challenges for organizations while learning our top industry best practices.
QuestionPro CX - Not Just a Number: Using NPS to Improve Customer ExperienceQuestionPro
In this special webinar, CX Expert, Shep Hyken will not only discuss NPS, but divulge his best tips on measuring Net Promoter Score to deliver a better customer experience. Join us and gain a better understanding of how you can use Net Promoter Score to measure and improve your customer experience to ultimately increase revenue.
You'll learn:
1. CX Trends in 2017
2. The differences between Customer Experience and Customer Service
3. Ways to measure CX and the metrics
4. CX and Revenue Correlation
5. Top ways to improve CX
QuestionPro Advanced Training Keys to Success - Discrete Conjoint Analysis 101QuestionPro
Our April 2017 Keys to Success series deep dives into Discrete Choice Conjoint Analysis, an effective and advanced survey technique. In this training, learn to analyze how and why customers choose certain products or services over others. This training discusses research industry best practices on creating a comprehensive end-to-end conjoint analysis project, so that you can address and find solutions to even some of the most complex business objectives.
QuestionPro Audience Webinar - How to Improve Data Quality For Your ResearchQuestionPro
With millions of people interacting online it only makes sense for market researchers to conduct research with online communities. The internet allows increased access to a wide range of diverse audiences, but gathering quality data from these participants can be challenging. This webinar will help you understand how to improve your data collection practices through better survey design methodology, tips to avoid response bias, variations in question styles and optimal data analysis. John Barrett, CEO of Priority Metrics Group, will share strategies regarding design methodologies that will keep your respondents engaged. With over 20 years experience working with Fortune 500 companies, John Barrett knows how to optimize results.
Webinar - Deeper Insights Through Intelligent Community EngagementQuestionPro
There’s a gap between online communities that thrive and those that struggle. This gap is the level of engagement, which is the lifeblood of successful online communities. Without member engagement, a community culture won’t develop, interactions don’t happen and companies lose the potential of getting valuable feedback and insights. This feedback and insights is essential for improving products and services. The secret to getting people more engaged in an online community lies in engendering members with increasing levels of competence, autonomy, and relatedness.
Webinar - Return to editingThe Secret to Making HR Relevant AgainQuestionPro
This webinar features two leading thinkers in the HR space who will challenge and encourage you with a frank conversation about the state of the HR crucial function and what needs to change.
Webinar - The Ultimate Guide to Effective Online SurveysQuestionPro
Creating effective online surveys is a both a delicate art and a science. Great surveys are the foundation for actionable results, but getting there can be extremely difficult. Fortunately, to be effective with surveys, you don't have to be a statistician or a seasoned market research professional. In this webinar, we discuss Setting Research Objectives, Understanding Your Target Audience, Optimal Survey Design, Optimal Survey Length, Optimal Survey Questions, Survey Branching, Survey Distribution, Analyzing Surveys, and Creating Actionable Survey Data!
Webinar - How Mobile Innovation Is Changing the Face of Data IntelligenceQuestionPro
Mobile has transformed the relationship between brands and customers and this is transforming how market and social research need to be conducted and delivered. In this webinar, our experts will deep-dive into mobile as the marketing measurement and data collection platform, while also providing a holistic view of current and future opportunities for marketers as mobile and cross platform research methods continue to evolve.
Webinar - A Beginners Guide to Choice-based Conjoint AnalysisQuestionPro
Choice-based Conjoint Analysis (CBC) is arguably the single most powerful analytic tool ever developed. With CBC, one can define the ideal product feature set, determine the price that maximizes profit, develop the most motivating communication strategies and segment the marketplace. QuestionPro has unique capabilities that accommodate the very specific data collection requirements of CBC, allowing users to create more accurate consumer insights than ever before. This webinar will review, in non-technical terms, how CBC works and what business questions it can answer.
Webinar Tutorial - A Beginners Guide To MaxDiff ScalingQuestionPro
MaxDiff Scaling has proven to generate better quality data than ratings scales in virtually every evaluative measure. QuestionPro has unique capabilities that accommodate the very specific data collection requirements of MaxDiff, allowing users to create more accurate consumer insights than ever before. In this webinar, Richard McCullough will review, in non-technical terms, how MaxDiff works, why it is superior to ratings scales and what business questions it can answer.
Webinar - The Secret To Recruiting The Best TalentQuestionPro
Learn to create authentic branding and engage top talent. Join WorkXO founders and employee engagement experts Jamie Notter and Charlie Judy as they explore why brand authenticity matters, how to use data to create an authentic employer brand, the importance of building a strong work culture, and how to start designing the culture you want.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5. ● Mobile access: Over 250 million
● Over half of the active users rural
● Over 16% of consumers online
● Nearly 20 million purchased online
Consumer Participation Online is Growing and
Changing
6. ● Over 90% research on phone
● Almost 54% purchased on phone
● Mobile commerce to reach $19b soon
New Channel Brings New Formats and New
Challenges
7. ● Over a third of Internet users 15-34
● Aspirational and fashion conscious
● Social and peer conformity
● Peak smartphone usage
Consumers are Young, Aspiring, and Tech-savvy
8. ● Ease of search
● Product assortment
● Free shipping
● Cash on delivery
What Drives Site Visits and Purchases?
9. Web Intercept Survey
● The ‘Why’ behind the ‘What’
● Trigger based on pages, time &
actions
● Integration with Google Analytics
10. E-Commerce is Altering
Expectations
“I will buy more if a
supermarket chain
guarantees me
check out in less
than 5 minutes.”
Online shopping turning consumers less
forgiving of bottlenecks of legacy
channels
11. E-Commerce is Altering
Expectations
“My wife helps me
decide on colour….
I buy.
Saves me time and
effort.”
Consumers growing accustomed to multi-
stage shopping
12. E-Commerce is Altering
Expectations
“I do not need those
(store) discounts where
prices are marked up
80% and then a 50%
discount is offered. I
have lost faith in these
discounts … Online
acha deal milta hai”
Consumers expecting to be treated as
rational, utility maximizing agents
14. In-The-Moment Surveys
● Capture in-the-moment feedback
● In-package or on-package feedback
invite
● Email or text XX days after product
arrival
● Text Message Auto-responder with
survey link or QR code
Text ‘survey’ to
99999
15. Detractor Recovery
● Issues resolved quickly ensures that
negativity does not spread
● Instant email notifications
● Prioritize with social data and score
● Resolution capture and automatic
escalation
Resolution
Captured &
Tracked
Dissatisfied
Customers on
Dashboard
Platform Escalates If
Unresolved in Specified
Timeframe
As many as 89% of consumers began doing
business with a competitor following a poor
customer experience. [RightNow]
16. Promoter Amplification
● Amplify the voice and value of your
Promoters
● Instant options to share experience or
like/follow brand
● Grow social media influence
● Dashboard tallies growth and reach
90% of online consumers trust recommendations
from people they know. [Nielsen]
17. Consumer Use of Reviews
Reviews
emphasizin
g product
features
Reviews
emphasizin
g
social
appeal
Reviews
emphasizin
g
user
experience
18. Consumer Use of Reviews
Reviews
emphasizing
product
features
Reviews emphasizing
social appeal
Reviews emphasizing
user expertise
FINDINGS
IMPLICATIONS
Men and women value these when purchasing electronics
Women value this more than men when purchasing fashion
Product features more important than advertising implies
Marketers must shed stereotypes online, or lose sway