Mauria Finley
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Citrus Lane is an online marketplace that helps parents discover and buy products for their children at different ages and stages of development. The document discusses how Citrus Lane can improve by focusing on social aspects like building a collective experience for mothers, creating engaging content, and letting mothers help each other. It emphasizes that social aspects are essential to the brand and should be used to excel beyond just marketing by focusing on listening to mothers, testing what behaviors work, and measuring engagement over time.
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To be successful in social media marketing one must understand the rules. These 9 laws provide context for what to both expect via Social Marketing and how to engage, build an engaged fan base and also drive sales.
Social Media is getting more fragmented and its becoming harder to engage. Get the ammunition you need to engage fans and drive social media ROI in 2014!
Unique case studies will be presented as an example of how to successfully use the 9 laws…
In this informative session Jim Gilbert, author for ROI Magazine, President of the FDMA and former direct marketing professor will take you through example packed case studies including how The Fresh Diet went from 94 fans to 60,000 likes, and their secrets for driving engagement, FANaticism and sales.
Jeana Tahnk @ MamaBear Conference, Mt. View 4/20
The document discusses mom bloggers as an important demographic for marketing, with a $2.4 trillion buying power. It describes who mom bloggers are, their motivations which include free products, income, community and having a voice. It provides tips for companies on finding and engaging with mom bloggers, including researching influential bloggers, connecting on a personal level, providing value through the relationship, and promoting the partnership. Developing genuine relationships with mom bloggers can lead companies to their happily ever after of increased sales and engagement.
Facebook's Official Guide to Product Management Candidates
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5 Ways to Find Your Voice, Share Your Passion, and Build a Platform - NNSTOY17
This document outlines a 5-step process for teachers to find their voice and build an online platform:
1. Understand your power to influence and decide your values and priorities.
2. Choose your preferred social media platforms and topics to share based on your strengths and interests.
3. Develop realistic habits such as scheduling posts in advance to consistently share your message outside of classroom time.
4. Focus on building relationships and highlighting other educators rather than selfish promotion or arguments.
5. Start small by committing to one daily habit, such as blogging or podcasting, to make an impact.
Build Business Relationships by Being Authentic
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Stafford #WDYT
This document appears to be from a digital marketing workshop. It discusses metrics from last year including website sessions, visitor hours, and successful outcomes driven by organic search and social media. It then covers various topics discussed at the workshop such as trust signals, social media exemplars, vital touchpoints, foundations for success like tone of voice and buyer personas, local search optimization including Google Maps setup, cooperation between local businesses, and measuring success. Jon Payne seems to have led the workshop based on the frequent mentions of his Twitter handle.
Social Media Talk for Trinity Mirror South West #WDYT
The document appears to be a slide deck from a digital marketing workshop. It discusses the company's digital marketing accomplishments from the previous year including website sessions, visitor hours, and successful outcomes driven by organic search and social media. It then covers various digital marketing topics like trust signals, measuring success, vital touchpoints, buyer personas, local search optimization, and responding to reviews. The slides are accompanied by comments and questions from the Twitter handle @MrJonPayne.
Nonprofitmarking superstarbrand-maryannedersch
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Personal Branding Create Your Plan, Promote Your Brand
You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals.
Learn more about how Seuss+ can help you at our website www.seuss.plus
B100 portfolio review
This document contains a portfolio review for Kristen Anne Coombs. It includes sections about her background, essays on leadership and accomplishments, insights on her mission, career strengths and interests, and summaries of mentoring conversations with three marketing professionals about why they chose careers in marketing and what skills are needed to succeed. The mentors emphasize skills like communication, creativity, hard work, and constantly learning and adapting to changes in the field.
B100 portfolio review
This document contains a portfolio review for Kristen Anne Coombs. It includes an introductory "Me in 30 Seconds" section where she highlights her strengths in organization, leadership, mentoring, teamwork, and creativity. The document also includes essays she has written on topics like her values, accomplishments, views on leadership, and reasons for choosing to study business. Insights are provided on her career interests, strengths, motivators, and weaknesses. The portfolio reviews her interactions with three mentors in marketing careers who provide advice.
Reboot Camp Session 2: Tell Your Story (Personal Branding)
Reboot Camp Session 2: Tell Your Story (Personal Branding)Social Media and Digital Strategy Consulting
Slides from the presentation on Tell Your Story - Session 2 of Reboot Camp for Moms. Given on 4/3/15.8 Ways To Determine If Your Brand Is Likeable
This document outlines 8 ways for brands to determine if they are likeable. It discusses that likeability leads to brands being more memorable, chosen, and positively perceived. The 8 ways include listening beyond owned communities, changing attitudes, creating compelling content, rewarding conversation, setting speed goals for responses, responding to both positive and negative feedback, investing in growth, and incentivizing growth. Likeable brands experience benefits such as more repeat customers, higher profits, larger reach, and happier employees.
Social Media's Impact on Corporate Identity & Influence - Social Media Strate...
Is your business really ready to stand above the social media noise and drive real business result in 2015? It’s time to get real and acknowledge that social media is not just about you. It’s time to get out of your box and start collaborating with influencers and strategic partners, activate employees as brand evangelists and build an online integrated digital media platform that works when you are not working. Learn both strategies and tactics you can implement immediately to help you plan, set goals, measure and leverage social media to drive real business, increase brand awareness and ignite loyal brand evangelists.
Key takeaways include:
What it will take for businesses to zoom turbo in 2015
How to work with Influencers to maximize marketing efficiencies and business results
Tapping into the power of the OPC (other people’s content and community)
Humanizing your brand and igniting employees as brand evangelists
Developing a co-created content power hub that ignites relationships and thought leadership
How I Break The Shell With L.I.E.S
We are in a world where most of us are face imposter syndrome, fear of getting out of our comfort zone, or even scared to have a bigger dream. I was one among them and was in a shell until I found out the secret recipe of L.I.E.S.
This talk is my experience on how I break the shell with the help of tactics and how I leveraged the power of an acronym into a regular habit of creating powerful contents around testing and automation.
L: Learn & Listen
I: Ideas & Implementations
E: Experience & Execution
S: Sharing
KEY TAKEAWAYS
- Practical tips to start creating your first test automation content.
- How to leverage the power of a unique methodology that helps you to stay positive and overcome writer’s block.
- Practical ideas to overcome imposter syndrome and self-doubt.
- Learn the secret ingredients needed to make your test automation content trending.
- Techniques to measure how productive you are by applying these techniques.
Developing your sm business strategy (tms)
Social Media is not a strategy or tactic on its own. To be successful, it is part of your over all business objectives and marketing plan.
Women In Automotive 2017 - Scotty Reiss
Listen To Your Mother: How Moms Shifted Billion Dollar Markets ... and You Can, Too
Millennials are a force, but they get their values — trust, authenticity, collaboration and kindness — from their moms. How did women harness their values, voice and social/digital media to change markets?
Growth Hacking by Jordan Schlipf for Startupbootcamp Alumni CEO Summit 27 & 2...
Jordan Schlip - Partner at Founder Centric - gave a workshop about Growth Hacking at Startupbootcamp Alumni CEO Summit on 27 & 28 June '14 in Berlin.
Jordan Schlipf twitter: https://twitter.com/jordups
Jordan Schlipf linkedin: http://uk.linkedin.com/pub/jordan-schlipf/74/551/b8
Founder Centric: http://www.foundercentric.com/
Startupbootcamp: www.startupbootcamp.org
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Mauria Finley
- 5. Citrus Lane is the trusted place parents go to discover, buy, and share the best products for their little ones at each age and stage.
- 7. • Improve curation • Build collective experience • Create content • Let moms help each other
- 10. benefits moms Helps us do a better job
- 11. benefits moms Helps us do a better job consistent with brand & mission
- 13. SOCIAL is the veryESSENCE Of our brand.
- 14. SOCIAL to excel at be more than a MARKETER
- 18. MOMS • have lots of questions • want to help other moms • want to share their experience
- 19. Define what works, then authenticate.
- 25. Measure by type and timing
- 29. You are not the leader…allow others to be.
- 30. It’s okay to make mistakes (if you fix them)
- 31. Allow the conversation, even if unfavorable.
- 35. Create conversation with engaging content.
- 42. Use content to build a halo effect.
- 45. Create envy that leads to desire.
- 47. Focus on the long game.
- 48. SOCIAL makes our business better
- 51. • listen to our moms • find the behaviors that work
- 52. • Test – Measure - Improve • Measure by type and timing
- 53. • Feedback Surveys • Facebook • Customer Service • Voting • Community • Boxes LISTEN: RESPOND:
- 54. • Choose mediums & cross- promote • Facebook as a quick and natural publishing platform • Encourage flagbearers • Leverage community for acquisition
Editor's Notes
- Add veronica 12 grid
- The innobabyteether is a perfect example. It looks like a spaceship. As a mom, you would never buy this in a store. Turns out, this is better than Sophie. Teething infants LOVED it. Discovered in the box, then an outpouring of social response. Babies couldn’t put it down, slept with it, went ate with it, moms had to pry it out of their hands. Our curators were spot on. And everyone wanted one…
- Add pix of closed box, indicates growth but not that curation is better