[WMD 2015] WePlann >> Oliver Camargo, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

•

4 likes•1,475 views

This document discusses an online marketplace called WePlann that makes it easy and secure for Latin American tourists to book vacation activities. Currently, planning and booking activities is distressing and risky for Latin American tourists. WePlann provides a simple, localized, and trusted solution. In 2014, WePlann generated over $1 million in gross revenues and saw 20% of customers as repeat buyers. The company expects to continue growing revenues four times year-over-year in 2015 by targeting the $10 billion Latin American travel activities market.

The Easiest Way for the LatAm Tourist to Book Vacation Activities

@WePlannENG
Planning and booking vacation activities for
Latin American tourists is distressing and risky
!
PROBLEM

@WePlannENG

@WePlannENG

@WePlannENG
PROBLEM
Planning and booking vacation activities for Latin American tourists is distressing and
risky:

@WePlannENG
PROBLEM
Planning and booking vacation activities for Latin American tourists is distressing and
risky:

@WePlannENG
PROBLEM
Planning and booking vacation activities for Latin American tourists is distressing and
risky:

@WePlannENG
PROBLEM
Planning and booking vacation activities for Latin American tourists is distressing and
risky:

@WePlannENG
An online marketplace that makes it
easy and secure to book activities
SOLUTION

@WePlannENG
SOLUTION
TRUSTED
LOCALIZED
SIMPLE

@WePlannENG
$1,110,000
GROSS REVENUES
2014 TRACTION
Average
Transaction
Order
Repeat Travel
Customers
$300
!
20%! Repeat
Customer
Spend
$550

@WePlannENG
2015 TRACTION - 4X YOY REVENUE GROWTH

@WePlannENGSource: PhoCusWright Inc.
LATAM TRAVEL
ACTIVITIES MARKET
USA
10% !
Argentina
60%!
Colombia
60% ! Brazil
35% !
Mexico
30% !
ANNUAL ONLINE TRAVEL GROWTH & MARKET SIZE
$10
BILLION
!

@WePlannENG
TEAM
ADDITIONAL TEAM MEMBERS IN TARGET MARKETS
SAN FRANCISCO [HQ] BARCELONA CANCUN SAO PAULO
DALLAS BEEK
CHIEF TECH OFFICER /
CO-FOUNDER
GINA BOLAÑO
CHIEF CREATIVE /
CO-FOUNDER
OLIVER CAMARGO
CEO /
CO-FOUNDER

@WePlannENG
CUSTOMER ACQUISITION CHANNELS
Direct 15%
of sales
!
Cost Per Sale
30% of sales
Paid
35% of sales
(6.5X ROI)
Organic SEO
20% of sales

@WePlannENG
$1.1 M + 4x

@WePlannENG
$1.1 M + 4x
+
!

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[WMD 2015] WePlann >> Oliver Camargo, Calling All Fun(d) Seekers: The Catalytic Pitch Competition!

1. The Easiest Way for the LatAm Tourist to Book Vacation Activities

2. @WePlannENG Planning and booking vacation activities for Latin American tourists is distressing and risky ! PROBLEM

5. @WePlannENG PROBLEM Planning and booking vacation activities for Latin American tourists is distressing and risky:

6. @WePlannENG PROBLEM Planning and booking vacation activities for Latin American tourists is distressing and risky:

7. @WePlannENG PROBLEM Planning and booking vacation activities for Latin American tourists is distressing and risky:

8. @WePlannENG PROBLEM Planning and booking vacation activities for Latin American tourists is distressing and risky:

9. @WePlannENG An online marketplace that makes it easy and secure to book activities SOLUTION

10. @WePlannENG SOLUTION TRUSTED LOCALIZED SIMPLE

11. @WePlannENG $1,110,000 GROSS REVENUES 2014 TRACTION Average Transaction Order Repeat Travel Customers $300 ! 20%! Repeat Customer Spend $550

12. @WePlannENG 2015 TRACTION - 4X YOY REVENUE GROWTH

13. @WePlannENGSource: PhoCusWright Inc. LATAM TRAVEL ACTIVITIES MARKET USA 10% ! Argentina 60%! Colombia 60% ! Brazil 35% ! Mexico 30% ! ANNUAL ONLINE TRAVEL GROWTH & MARKET SIZE $10 BILLION !

14. @WePlannENG TEAM ADDITIONAL TEAM MEMBERS IN TARGET MARKETS SAN FRANCISCO [HQ] BARCELONA CANCUN SAO PAULO DALLAS BEEK CHIEF TECH OFFICER / CO-FOUNDER GINA BOLAÑO CHIEF CREATIVE / CO-FOUNDER OLIVER CAMARGO CEO / CO-FOUNDER

15. @WePlannENG CUSTOMER ACQUISITION CHANNELS Direct 15% of sales ! Cost Per Sale 30% of sales Paid 35% of sales (6.5X ROI) Organic SEO 20% of sales

16. @WePlannENG $1.1 M + 4x

17. @WePlannENG $1.1 M + 4x + !