Listen To Your Mother: How Moms Shifted Billion Dollar Markets ... and You Can, Too Millennials are a force, but they get their values — trust, authenticity, collaboration and kindness — from their moms. How did women harness their values, voice and social/digital media to change markets?

1. How Moms Shifted Billion Dollar
Markets…
and You Can, Too
Scotty Reiss, Founder
Listen to Your Mother

2. Want to know how the world’s most brilliant
marketers reach customers?
• Disney
• Unilever
• Estee Lauder
• Amazon
• Trader Joe’s
Moms 👩 Know the Secret

3. Spend $$$ on Radio
Spend $$$ on TV
Spend $$$ on
magazines, newspapers
and billboards
What they DID do:
Get people to talk about
them
What Those Brands Don’t Do

4. These marketers didn’t tell you how great
they are. Millions of consumers did.
• Influencers
• Bloggers
• Social Media
• Consumers
• Buyers
• People
With free tools, channels & platforms
Who’s Talking🗣About You
?️

5. The shift in strategy?
Because, Millennials.
They are changing
the conversation and
the game. So, what
influences
Millennials?
Their mothers.
👶💋 Millennials 💃😉

6. Moms wanted (but couldn’t find):
• Information
• Expert, experienced opinions
• Relevant advice
• New options
• Communities for learning more
So, they created it through blogs, vlogs,
social posts and more.
📱The Mom Blogger🍷

7. What Millennials and women have in
common:
• Decisions based personal values
• Moved by a story
• Seek out the meaningful
• Seek out community
• Drawn to things they identify with
Key shared values: trust, integrity,
transparency
Moms & Millennials 👯

8. How do you get people talking about
you?
• Find your voice
• Define your
brand
• Create your
network
…and build your
advocates.
Talk, Share, 💕 Repeat

9. The key to brand value
(today) is:
• Intelligence with an
edge
• Insight that enriches the
experience
• Accessible experts
• Appeal via common
values and desires
What Do Mickey Mouse and
Kim Kardashian Know?

10. • Become the expert, not the
seller
• Share your advice, expertise,
insights
• Follow your motherly instincts
(or your mom’s advice)
• Make friends, not customers
• Connect people
• YOU are the brand (not Disney)
👠 Put It to Work 💪
Collaboration is the new competition

11. Social Media is your newsstand, coffee
shop, party, community.
• Anchor content: Tell your story where
everyone can find it
• Respect the platform: Facebook,
Instagram, YouTube, Snapchat,
Pinterest, Periscope
• Follow & be followed
• Share and be shared
• Yes Twitter! And here’s why: GOOGLE
Social Media 101😎

12. Which social media platform? Here’s a guide:
• Facebook Page: business or industry focus, great place
for boosting; only FB users can find them
• Facebook Personal: your personal brand, window into
your world
• Facebook Group: Shared values, interests, passions
• Instagram: Many story options but pick & preserve
• YouTube: How to, guidance, great content/link (SEO key)
• Snapchat: Share the fun & mundane
• Pinterest: Wish board, great traffic driver (SEO key)
• Periscope: Twitter shares, great for news, longform,
public
Get comfortable with video/livestream!
Social Media 201🗣

13. Measure your metrics—see what works
and do that more
• Every platform has metrics
• Check your stats often
• Look at other people’s successes
• Ask questions! “How did you do that?”
What lead to conversion, leads & sales?
Engagement is the Goal

14. • Building your
career
• Increasing your
sales
• Building your
business
• Personal branding
• Transition your
career
🌜What is YOUR Goal? ✨
Not this? Then what?

15. • Follow your instincts
• Put yourself in other’s shoes
• Don’t see age, color, race
• Seek out values, ideas, commonalities
• Let curiosity and delight guide you
• Embrace great new ideas
Follow, observe, adapt trends
IKR???
Mom Brain, Millennial Mindset

16. • @ScottyReiss (Twitter and Instagram)
• @SheBuysCars (Twitter and
Instagram)
• Scotty@SheBuysCars
• SheBuysCars.com
Thank you!
📞 Let’s 💬