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Live Webinar: Creating Your First Big Rock Content
The document outlines strategies for leveraging LinkedIn marketing, including engaging with company pages, leadership, and employee profiles, while focusing on content distribution through individual and company updates. It emphasizes the importance of keyword research, social listening, and community engagement to create impactful content, referred to as 'big rocks.' Additionally, it discusses measuring success through lead quality and engagement metrics.
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Live Webinar: Creating Your First Big Rock Content
- 1. LinkedIn Marketing Presents @jasonmillerca@LinkedInMKTG
- 5. Leverage the LinkedInecosystem COMPANY PAGE LEADERSHIP PROFILES EMPLOYEE PROFILES THE FEEDCOMPANY UPDATES (SPONSORED & ORGANIC) INDIVIDUAL UPDATES BRAND TOUCHPOINTS DISTRIBUTIONCONTENT INDIVIDUAL POSTS All content from owned properties is distributed through the feed to company followers and individual connections.
- 6. Find the RightConversation to “Own”
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- 8. Bulk Auto-Suggest Both ofthese tools are excellent for: • Basic keyword research • Content brainstorming • Finding phrases to target for higher rankings
- 9. 9 Spitballing – v.to toss ideas around with no expectation of them coming to pass, to brainstorm.
- 10. 10 • Customer Interviews/Surveys • Social Listening • LinkedIn Groups • Sales/ SDRs • Product • Verticals • Geos
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- 14. Write the BigRock
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- 17. • Interviews (5Questions/ 3 are the same/ 2 Unique • Quotes • Sound bites • Exclusive Previews
- 18. Launch Your BigRock
- 19. Email Blog InMail Company Page Sponsored Updates SlideShare Display PPC Twitter Forthose about to Launch….. FIRE!
- 20. Launch from theMothership (Your Blog)
- 21. Sponsored Updates /Direct Sponsored Content
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- 24. Marketing Solutions LLAStreams Homepage Bouncers“Engaged” Lead Accelerator Sponsored Updates Week1Week3Week2Week4
- 25. • Company announcement •Sales team • Employee advocates • Customers • Partners • Influencers • Press
- 26. Add the BigRock to your email signature company wide.
- 27. For those aboutto Launch Blog Email Sponsored Updates Twitter LinkedIn Groups SlideShare Influencer Outreach Paid Programs Printed Version
- 28. Carve up theTurkey
- 30. Keep the ThunderRolling
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- 33. Turkey Slices (Non Gated) MQL NoYes Revenue BIG ROCK (Gated) Lead Capture Nurture No Yes SlideShare Infographic Webinar Podcast Blog Post Sales SDR Sales Qualified?
- 34. The Results Outof the Gate 4% 6% 9% 15% 32% 34% Email Blog InMail Direct/SEO Other Display AdWords United States Netherlands India Canada Australia UK Germany New Zealand Singapore France64% 7% 7% 7% 6% 2% 1% 1%
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- 36. Measurement for Success: Engagement ReferralTraffic Lead Quality MQLs Pipeline New Names
- 37. Creating an OwnedMedia Empire
- 38. Find the Right Conversationto “Own” Create the Framework Measure Success Write the Big Rock Invite Influencers Launch your Big Rock Carve up the Turkey Keep the Thunder Rolling
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Editor's Notes
- #6 In conclusion, the platform allows you to build a very comprehensive and multi-faceted representation of your company and your brand in an authentic, organic way. As a marketer, you can leverage our Marketing Solutions product portfolio to accelerate and scale the level of dialogue and translate it into brand lift and sales leads. Dave Karel is here to tell you more about exactly how to do that. ALT: As a company, you want to make sure you are harnessing the collective power of corporate and employee voice to represent your brand on LinkedIn. You can do this through enhancing all brand touch points on the platform such as your company page, your leadership and employees profiles and then curating and creating the best quality content to reflect your brand promise. Once you have laid the foundation, you can take advantage of our Marketing Solutions product set, which my colleague, Dave Karel will discuss with you now.
- #14 The Outline
- #16 The Outline