WHAT IS DIGITAL MARKETING? INFOGRAPHIC
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What is digital marketing? How do all the pieces fit together? And what skillset(s) lead to digital marketing success?
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WHAT IS DIGITAL MARKETING? INFOGRAPHIC
- 1. WHAT IS DIGITAL MARKETING? Developed by: Dan Christensen Marketing Website: BecauseYouGoogledMe.com A Simple Question & Complex Answer
- 2. Digital marketing involves tracking analytics, designing strategies for growing brand awareness and lead generation, and creating optimized web content. DIGITAL MARKETING Developed by: Dan Christensen Marketing Website: BecauseYouGoogledMe.com
- 3. Digital Marketing is an umbrella term for all marketing performed online. But to fully understand it, certain elements must be discussed. DIGITAL MARKETING Developed by: Dan Christensen Marketing Website: BecauseYouGoogledMe.com
- 4. CONTENT MARKETING Developed by: Dan Christensen Marketing Website: BecauseYouGoogledMe.com Content marketing is designing and sharing valuable content, across digital assets. Content can be social media posts, blogs, emails, videos and infographics.
- 5. SEARCH ENGINE OPTIMIZATION (SEO) Developed by: Dan Christensen Marketing Website: BecauseYouGoogledMe.com Search engine optimization, or SEO, involves designing relevant web content, gaining links from trusted sites, and using accurate and descriptive meta tags.
- 6. SOCIAL MEDIA MARKETING Developed by: Dan Christensen Marketing Website: BecauseYouGoogledMe.com Social media marketing is creating and sharing valuable content on a target audience's preferred social channel. Social media is for branding and engagement.
- 7. SEARCH ENGINE MARKETING Developed by: Dan Christensen Marketing Website: BecauseYouGoogledMe.com Search Engine Marketing, or SEM, is the process of bidding on target keywords, or audiences, in order to show your ad prominently on the desired platform.
- 8. Developed by: Dan Christensen Marketing Website: BecauseYouGoogledMe.com Analytics are used to track performance metrics and discover/define audiences, online. Analytics explains who, when and how users engage with web content.
- 9. Developed by: Dan Christensen Marketing Website: BecauseYouGoogledMe.com Email marketing is sending branded email content, for the purposes of lead generation, remarketing, branding, or sharing newsletters, promotions and updates.
- 10. Developed by: Dan Christensen Marketing Website: BecauseYouGoogledMe.com * View final page for full-size infographic. *