The document discusses the evolution and importance of online marketing for businesses since the launch of a web design startup in 2007. It emphasizes the necessity of social media platforms like Facebook, Pinterest, and YouTube for brand visibility and customer engagement, along with the strategic importance of content creation and customer service. Key recommendations include developing a marketing strategy, understanding the target market, and actively engaging in social media to build relationships and generate leads.

4. Web design startup back in 2007
Posse official launched in 2010
2012
Currently We Have 11 employees
Social Media Roundup Podcast
(Guests have included Nationally Recognized Social Media Experts)
Nationally Recognized Blog
Global Connection With Le Camping (Paris)

6. Marketing
has shifted
from a one-
way
broadcast to
a multi-point
conversation

9. YouTube now gets 3 Billion
Views per Day with 2 Days of
video uploaded every Minute.
Views per day are up 50% from
2011

10. Marketing online isn’t an
option anymore —
it’s a requirement

11. It’s where your
prospects &
customers are
searching to find
businesses they
can trust to buy
products or
services or get
their problems
solved

12.  Facebook
 Twitter
 LinkedIn
 YouTube
 Google+

13. “Pinterest is growing
in popularity as the
hottest NEW Social
Network”
Why does Pinterest matter?
 Traffic
 Links (these are no-follow links)
 Lead Generation

14. Every Business Needs a Blog- Great for
Sharing News-Tips-Help-Offers, etc…
Primary Platform of choice is WordPress
 Google Loves Fresh Content
 Fresh Content = Better SE Ranking
 Better SE ranking = more TRAFFIC
 Easy to Edit and Maintain

16. Integrate all the
elements so they
amplify each
other—search
engines, video,
social media,
mobile marketing

17.  Expand your Sphere of Influence
 Establish Brand Presence
 Build Visibility
Respond Quickly to Customers

 Build Trust and Gain NEW Referrals
 Generate New Leads

18. 1. Develop your marketing strategy, Increase brand
awareness? Improve customer service? Have defined Goals!
2. Listen find your target audience in the social
sphere. See how well your competitors are doing.
3. Create Content You must have quality
information to share relevant to the target market. Creating
a Blog, great 1st step.

19. 4. Understand The Target Market, are they
complaining? Praising? Wishing something was better? This
is your chance to listen better & respond in real-time.
5. Identify Your Platforms these are the
tools to your strategy. Is your competition present on these
platforms? If Not, this your chance to engage & answer
questions and become the authority!

20. 6. Set a Content Schedule You need to set
an editorial calendar to keep track of daily & weekly posts.
7. Test It Out Once your plan is in place “jump in” its
not enough to just dip your toe in. Get tweeting, posting
and sharing!
Remember social media is not About SELLING
or instant gratification, it takes time like all
relationships and business!

21. Recap:
-Put client needs & goals ahead of yours
-Be Patient. Don’t give up!
-Be GENUINE
-Build relationships and goodwill
-Create value and evaluate
-Have a thought out plan

22. What are the keys to
a successful online
marketing program
for your business?

23. Getting
started
right
now!

24. Enter our Facebook Fan Page
Giveaway!
Just Text your Name and
email to…
Tel # 704-315-5029

25. Tel 704.280.8456
www.possesocialmedia.com