WSI is a digital marketing firm focused on mid-size businesses and organizations with a worldwide presence through consultants in over 80 countries. They take a strategic approach to digital marketing, developing plans to build brands, generate leads, join relevant conversations, and reach audiences across websites, search, social media, content, and mobile considerations. Their services include assessing clients' needs, designing or redesigning websites, search engine optimization, search advertising, social media strategies, and mobile optimizations.

1. WSIThe Digital Marketing Firm Gary Levine glevine@WSIWebMark.com 703.286.7095

2. Digital Marketing Firm 30 production centers and suppliers Focus on mid-size businesses and organizations Worldwide Presence Consultants in over 80 countries Business First Focus on ROI Experts: Soup-to-Nuts WSI In a Nutshell

4. Social Engagement

6. Why Website ≠ Marketing Web 2.0 Marketers Publish Websites The public found, then interacted with sites they found

7. Why Website ≠ Marketing Web 3.0 The public searches, creates its own content, interacts with each other, interacts with websites, interacts with merchants. Doing it On The Go! Marketers Still Publish Websites Advertise Participate Socially

8. What to do? Begin With the End in Mind Develop a Digital Strategy to: Build Your Brand and Credibility Develop Leads Join Relevant Conversations Reach Your Audience Where they Are

9. What Goes Into It? Website and other “Destinations” Content Calls to action Interactive / “Sticky” Elements

10. What Goes Into It? Search and Content Visibility Search Engine Optimization Search Advertising Content Advertising

11. What Goes Into It? Social Interaction Blogging Channels/Fan-Pages Messaging Listening Online Reputation Management (ORM)

12. What Goes Into It? Mobile Considerations Tailored Content Format for Small Screens Simple Interaction Location Awareness

13. What does WSI Do? Help You Assess and Plan It should all work together Design, or Re-Design Pages Build, or Re-Build Your Site Search Engine Optimization (SEO) Get found when your keywords are searched with good content and relevant links

14. What Does WSI Do? Search Engine Advertising Pay Per Click (PPC) keyword choices, bids, ads and landing pages Social Media and Technology Tailor your presence Plan and Train Mobile Mobile sites, and SMS tools

15. What Next? Information Gathering Formal Assessments Recommendations Execution

16. Questions?