A strong digital brand is important for companies to compete globally and build trust with customers. Developing thought leadership through content like white papers establishes a company as a thought leader and provides guidance for its strategy and business. To build its brand, a company should engage customers through various digital channels like social media, blogs, forums and reviews to both generate leads in the short term through paid ads and build communities in the long term. The company's branding efforts should have clear objectives and be measured over time to ensure progress toward establishing the company as a business and thought leader in its industry.

1. Shift happens

2. A good looking website is just not enough.

3. The new shift in the Internet age is web 2.0

4. So, what does digital branding mean to the company

5. Why is (digital) branding so important? Business is becoming more competitive and more global. All companies compete for the same customers People buy from people Ultimately, it is the personal relationship that makes the sale People trust strong brand Strong brand can be the tipping point when a buyer evaluates product or service Brand voice has to be uniform. Understanding your brand helps you define a direction for your business, and keeps it on course during difficult times. It is important to stay focused on how businesses create value. Thought leadership develops strong brand. A compelling brand, which is developed on the thought leadership plank provides the guidance you need to shape your strategy, and adds enormous value to your business

6. What we need to do

8. Build communities on Facebook, LinkedIn and other community platforms.

9. Inside peeks, stories, gossips, etc

10. Review sites, local city sites

11. Engage, interact, and promote with help of Awards, Polls, Contests

12. Interact with audience on relevant blogs, forums, and communities

13. Promote the concept with help of whitepapers, case study, reports

14. CEO blog, employee blog, brand blog

15. Reach out to people via SEO and SMO

16. Spreading content where it reaches the TG for them to engage with it.

17. Engage, interact, and promote with help of Awards, Polls, Contests

18. Incentivizes the customer to promote and publicize Engaged Customer 1 Paid Ads at Content Sites, Forum 1 ORM Social Networking Sites Banner Ads website 3 Personal Networks 2 Engaged Prospect Paid Ads at SNS 2 SEO Community

19. What we have achieved Thought Leader Web 2.0 Engagement Market Challenger Market communication Presentation Me-Too Offering Business Case Analysis TIME LINE

20. What we have to achieve Thought Leader Industry POV Employee Blog Virtual Engagement Digital Media Expert Web 2.0 Engagement Technology Blog Market Challenger White papers Acquisition digital space Market communication Presentation Me-Too Offering Business Case Analysis TIME LINE

21. What we want to achieve Business Leader Thought Leader CEO Blog Thought leader Industry POV Employee Blog Virtual Engagement Digital Media Expert Web 2.0 Engagement Technology Blog Market Challenger White papers Acquisition digital space Market communication Presentation Me-Too Offering Business Case Analysis TIME LINE

22. Thanks!