SEO! What’s HOT?
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The document discusses search engine optimization (SEO) and provides tips for achieving top Google rankings. It covers the five main steps to top rankings: relevance, conversions, credibility, clean code, and content. Recent SEO updates from Google like the Panda update are also discussed. The presentation provides information on new opportunities in SEO like videos, authorship, microdata, and social signals. It emphasizes optimizing websites for both desktop and mobile users.
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SEO! What’s HOT?
- 1. www.ArrowInternet.com.au SEO What’s HOT What’s NOT Presented by: Jasmine Batra Arrow Internet Marketing
- 2. www.ArrowInternet.com.au What we will Cover? • The 5 Steps to Top Google Rankings • What worked 6 months ago ... • The New and Shiny: Recent Updates • Action Items 2
- 3. www.SearchEngineRankings.com.au Conversion Optimisation Google Ad words Advanced Analytics Social Media Reputation Management Search Engine Optimisation
- 4. www.ArrowInternet.com.au How search Engines work? 4
- 5. www.ArrowInternet.com.au What are the Steps? 5
- 6. www.ArrowInternet.com.au Steps to Top Rankings 6 R _ _ _ _ _ _ C _ C _ _ _ _ C _ _ _ C_ _ _ _ _ _ _ _ _ C _ _ _ _ _ _ _ _ _ _ C _ _ _ _ _ _
- 9. www.ArrowInternet.com.au 1. Relevance to user query 9 Its about Location, Location , Location
- 11. www.ArrowInternet.com.au 2. Code: What Lies behind 11
- 14. www.ArrowInternet.com.au Check how clean is the code 14 http://validator.w3.org/
- 15. www.ArrowInternet.com.au 3. Credibility or Link Popularity 15
- 16. www.ArrowInternet.com.au 16 The power of links
- 17. www.ArrowInternet.com.au 4. Conversions and Engagement 17
- 24. www.ArrowInternet.com.au Steps to Top Rankings 24 R e l e v a n c e C o n v e r s i o n s C r e d i b i l i t y C o n t e n t C l e a n C o d e
- 25. www.ArrowInternet.com.au What worked six Months Ago 25
- 26. www.ArrowInternet.com.au I just want us to be #1 for Life Insurance 26
- 29. www.ArrowInternet.com.au My Links Hurt 29 http://chinese-version.com/Affiliate_n_link_Exchange.htm Bad http://www.i-newswire.com/Top-Brands/a109932 Good http://www.chinese-dtp.com/Affiliate_n_link_Exchange.htm Bad http://www.celerondude.com/shoutbox/?sb_page=500 Bad http://www.bellardoo.com.au/page.resourceslinks.html Bad http://www.iqpc.com/Event.aspx?id=365452 Good http://blogville.us/blog-custom.htm Good http://www.jennibmusic.com/tag/music-shop Good http://quliredahagu.atekbl.or.id/it-business-development-representative.php Bad
- 45. www.ArrowInternet.com.au My 3 Hats 45 The Creative Genius The Marketing Guru The Inspired Writer
- 47. www.ArrowInternet.com.au My 3 Hats 47 The Marketer The Creative The Writer
- 49. www.ArrowInternet.com.au Keywords • Understanding keywords Primary Long tail Supporting • How to perform Keyword Research 49
- 50. www.ArrowInternet.com.au New Google Keyword Planner • Search for ideas • Get Volumes • Get traffic estimates 50
- 52. www.ArrowInternet.com.au Keywords • Use of lateral thinking to drive traffic and sales • Use of Industry related words • Working with root words • Explore semantically related words • Build on Branded keywords to boost traffic (example ipad tablet) • Use of Informational keywords (ipad reviews) • Discover how to perform keyword trending 52
- 53. www.ArrowInternet.com.au The Marketer 53 The Terminology - Used / pre-owned The Stages in Buying Cycle – Consideration to Action The Competitive Landscape – USPs/ Offers
- 56. www.ArrowInternet.com.au My Keyword list 56 Keywords Rank Traffic bus sydney 14 12100 tours sydney Not in top 200 5400 bus hire sydney 3 3600 limo hire sydney 157 3600 limousine hire sydney 51 2400 bus rental 6 1900 airport transfers sydney Not in top 200 1600 sydney airport transfers Not in top 200 1600 Coach travel 6 1300 limo sydney 117 1000 Coach chrter 5 880 limousines sydney 76 880 bus wollongong 7 720 shuttle bus sydney airport 45 720 limousine sydney 67 590 sydney airport transfer Not in top 200 590
- 58. www.ArrowInternet.com.au The Design • Site Architecture Usability Call to Action Hard and soft offers Hierarchy or how many levels deep Progressive Disclosure Thematic Content Silos 58
- 63. www.ArrowInternet.com.au Keywords • Mirror the keyword research within the Site structure - Keyword rich navigation - Keyword rich internal links - Keyword rich folder structures, URLs and page names. 63
- 66. www.ArrowInternet.com.au Content Audit • Do you have content that does not serve any purpose. • Track content performance using Google Analytics content overview. 66