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#6 IMU: Advanced SEO Tactics: On Beyond Keyword Research (GF401)

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Class 6 of Inbound Marketing University:

Advanced SEO Tactics: On Beyond Keyword Research (GF401)

Presented by Rand Fishkin, SEOmoz

Published in: Business, Technology
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#6 IMU: Advanced SEO Tactics: On Beyond Keyword Research (GF401)

  1. Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin , SEOmoz
  2. Beyond Keyword Research: Advanced SEO Tactics Rand Fishkin – June 2009
  3. Expert Opinion: Search Ranking Factors Survey Answered by 70 Top SEOs Worldwide
  4. Data Correlations: SEOmoz Research on Several Hundred Search Result Sets Conducted Feb-May 2009
  5. Google's Ranking Algorithm
  6. Expert Opinion: Relative Importance of Algo Components in Google
  7. Correlation Data: Relative Importance of Algo Components in Google
  8. Takeaways: Links, as they pertain to both the domain and the individual page, are vastly superior in importance to the page's content.
  9. Keyword Usage
  10. Expert Opinion
  11. Expert Opinion
  12. Correlations
  13. Correlations Importance of KW Usage in Various Parts of the URL
  14. Correlations Importance of KW Usage Positions of the Title Tag
  15. Substantive Disagreement: H1 Tags (Low Correlation w/ Rankings) Alt Text (Higher Correlation w/ Rankings) Keyword in URL (Very High Correlation) Keyword Location (Data Says Closer is Much Better)
  16. Non-Link Factors
  17. Expert Opinion
  18. Expert Opinion
  19. Takeaways: Substantive, Unique Content is Very Important W3C Validation Not Very Important Code to Text Ratio Not Very Important Static URLs Somewhat Better Than Dynamic
  20. Importance of Link Metrics
  21. Expert Opinion
  22. Correlation with Specific Metrics Across the Engines
  23.  
  24. Takeaways: PageRank may be important, but TBPR not a great predictor Domain Authority may be important, but metrics need work TrustRank concepts may be important, but metrics need work Domain Diversity may be more important than experts think
  25. Consideration of Subdomains vs. Root Domains
  26.  
  27. Importance of Link Popularity Features on Root Domains, Subdomains & Pages
  28. Takeaways: Subdomains likely DO NOT inherit all of the ranking benefits of the Root Domain, but neither are they completely separate entities.
  29. Geographic Ranking Factors For Country-Specific Targeting
  30.  
  31.  
  32. Takeaways: 1) Country TLD 2) Language 3) Links 4) Host IP Address 5) Manual Review 6) GG WM Tools Geographic Target Settings 7) Registration with Google Local
  33. Future of Ranking Signals
  34.  
  35. Tactical Advice
  36. Site Architecture Tactics
  37. Imitating the Ideal Link Structure
  38. The PageRank Pyramid
  39. Using the Pyramid on Real Sites
  40. New Rules for Link Sculpting
  41. New Rules for Link Sculpting
  42. New Rules for Link Sculpting
  43. Content Tactics
  44. <ul><li>Keyword Usage </li></ul><ul><li>Unique Content </li></ul><ul><li>Provides Value to Visitors </li></ul><ul><li>Relevant to Query </li></ul><ul><li>Blah Blah Blah... </li></ul>
  45. “ Great” Content is Useless Unless...
  46. It Makes People Link
  47. #1 – Target the Linkerati
  48. #2 – Leverage Emotions that Make Us Link
  49. Link Building Tactics
  50. What the Experts Like:
  51. What the Experts Like:
  52. What the Experts Like:
  53. What the Experts Like:
  54. Recommended Reading
  55. <ul><li>www.seomoz.org/blog </li></ul><ul><li>www.searchengineland.com </li></ul><ul><li>www.seobook.com/blog </li></ul><ul><li>www.seroundtable.com </li></ul><ul><li>www.mattcutts.com/blog </li></ul><ul><li>www.distilled.co.uk/blog </li></ul><ul><li>www.searchenginejournal.com </li></ul>
  56. Email: Rand@SEOmoz.org

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