Matt Diggity — How to Get an Affiliate Website from 0 to 100 as Fast as Possible
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This document outlines steps to rapidly grow an affiliate website from 0 to 100 within the first 30 days. It recommends purchasing an existing site rather than building from scratch to save time and money. The process involves a thorough technical and content audit to identify quick wins, reverse engineering competitors' strategies, prioritizing high-potential content, optimizing click-through rates, and establishing an initial backlink profile and conversion optimizations. The goal is to scale the site as quickly as possible through organic search engine rankings and monetization.
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Matt Diggity — How to Get an Affiliate Website from 0 to 100 as Fast as Possible
- 1. How to Get an Affiliate Website from 0 to 100 as Fast as Possible Matt Diggity
- 2. $2,173.00 $5,224.00 $5,018.00 $5,227.00 $7,529.00 $5,765.00 $15,575.00 $17,078.00 $18,611.00 $16,566.00 $20,960.00 $20,206.00 $- $5,000.00 $10,000.00 $15,000.00 $20,000.00 $25,000.00 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 829% Profit Growth over 12 Months ($2.1k → $20.2k)
- 3. Profit Growth over 21 Months $2,173.00 $5,224.00 $5,018.00 $5,227.00 $7,529.00 $5,765.00 $15,575.00 $17,078.00 $18,611.00 $16,566.00 $20,960.00 $20,206.00 $23,986.00 $17,333.00 $13,102.00$13,337.00 $16,353.00 $30,979.00 $43,869.00 $42,129.00 $50,573.00 $- $10,000.00 $20,000.00 $30,000.00 $40,000.00 $50,000.00 $60,000.00 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 Month 19 Month 20 Month 21 2304% Profit Growth over 21 Months ($2.1k → $50.5k)
- 4. SPOLIER ALERT: THE FLIP
- 5. WHO AM I? MATT DIGGITY • Born in Fresno, California • University of California, San Diego, M.S.E.E. • Silicon Valley (2002-2011) • First experiments with affiliate SEO (2009) • Quit working for the man. Left the U.S. (2011)
- 6. WHO AM I? MATT DIGGITY ✓DiggityMarketing.com ✓SEO Consulting ✓LeadSpring LLC ✓The Search Initiative ✓Authority Builders ✓Chiang Mai SEO Conference
- 7. AGENDA: THE FIRST 30 DAYS Website Acquisition The Super Audit Onsite Overhaul Content Flow Backlink Strategy Authority Site Conversion Preparing for an Exit
- 8. IS THIS BLACKHAT!? • Relax • We’re mostly talking about on- page here • Just showing you what all is possible; as fast as possible
- 9. WHY PURCHASE A WEBSITE? THE CRITERIA TO USE WHEN BUYING
- 10. Know the minimum earnings Avoid the Sandbox Efficient use of Resources WHY PURCHASE A WEBSITE… INSTEAD OF BUILDING ONE FROM SCRATCH
- 11. WHY PURCHASE A WEBSITE… TWO TIMELINES BUILDING FROM SCRATCH • Result: $0 to $500 per month • $4.5k in content – 50 articles – 1500 words – $0.06 per word • $1k-$10k in links – If you’re not paying for the links, you’re paying for the content and the staff time • $0-$20k in Operator Cost • Total Cost: $5.5k to $36k • Time: 3-12 months THROUGH AQUISITION • $500 profit/month • Total Cost: $16k-$20k • Time: 0
- 12. WHY PURCHASE A WEBSITE… OPPORTUNITY COST $2,173.00$5,224.00$5,018.00$5,227.00 $7,529.00 $5,765.00 $15,575.00 $17,078.00 $18,611.00 $16,566.00 $20,960.00$20,206.00 $23,986.00 $17,333.00 $13,102.00$13,337.00 $16,353.00 $30,979.00 $43,869.00 $42,129.00 $50,573.00 $- $10,000.00 $20,000.00 $30,000.00 $40,000.00 $50,000.00 $60,000.00 • Building from scratch adds 3-12 months onto this timeline • Why delay $50k+/month?
- 13. WHERE TO PURCHASE AFFILIATE SITES MARKETPLACES • Examples: • Empire Flippers • FE International • Investors Club • Flippa • 30-40x monthly profit multiples • Sites must be making $500+/month • $15k+ prices • Advantage: Vetted experience
- 14. WHERE TO PURCHASE AFFILIATE SITES PRIVATE DEALS THOUGH FACEBOOK GROUP • Examples: • Flipping Websites • Affiliate SEO Mastermind • Find “starter sites” • Price based on potential, not earnings • Example: $1.5k branded domain now making $25k/month
- 15. WHERE TO PURCHASE AFFILIATE SITES PRIVATE DEALS THOUGH OUTREACH Process 1. Google main keyword for your niche 2. Locate sites on page 2-4 3. Reach out offering to buy Expect poor response rate and long negotiation process.
- 16. AUDITING A WEBSITE FOR PURCHASE THE GOOD COP GOOD COP’S CRITERIA • Niche research – Trending niche? – Oh-shit niche? • Branded Domain? • Authority site? – Good keywords on page 1? • Monetization quick wins – More products to review – Switch out affiliate offers – Products out of stock • SEO quick wins (hint: technical)
- 17. AUDITING A WEBSITE FOR PURCHASE THE BAD COP BAD COP’S CRITERA • Clean backlink profile • No recent penalty (check traffic graphs) • Niche doesn’t require otaku-level knowledge • Frequent updates required • Fad niche? • Are the sites ranking above it super old? • Your Money Your Life (YMYL)?
- 18. THE SUPER AUDIT BLUEPRINT FOR GETTING EVERYTHING YOU CAN AS FAST AS POSSIBLE
- 19. STEP 1: TECHNICAL AUDIT Speed Optimization Indexing Cleanup Nofollow Affiliate Links Keyword Cannibalization 404 Errors Thin Content
- 20. STEP 2: REVERSE ENGINEER THE COMPETITION 1. Enter competitor’s domain into SEMRUSH 2. Domain Analysis > Organic Research > Positions 3. Steal their keywords and topics 4. Rinse and Repeat
- 21. STEP 3: PRIORITIZE CONTENT Topic Monetizable? Non-Amazon? Search Volume > 1000 Relevance Total How to get rid of belly fat 1 1 1 1 4 Raspberry Ketones review 1 1 1 0.5 3.5 Does cranberry juice help you lose weight? 0 0 1 1 2 : : : : : :
- 22. STEP 4: REVERSE ENGINEER YOURSELF KEYWORDS #5-10 • Almost there • Solution: – Target anchor text link – Keyword density KEYWORDS ON PAGE 2-3 • Accidental rankers • Example: – Page: “best ergonomic chairs” – Accidental rank: “scoliosis ergonomics” • Solution: Built out its own subsection or a standalone page
- 23. STEP 5: CONTENT AUDITS WITH SURFER Top 3 Surfer Criteria 1. Entity optimization with True Density 2. Sub-topic coverage 3. Word Length
- 24. STEP 6: BACKLINK AUDIT ✓ Traffic > 1000 ✓ Traffic location ✓ Contextual links ✓ Metric check ✓ Internal links ✓ Incoming vs outgoing link ratio ✓ Balanced anchor text ✓ Social activity ✓ SSL ✓ Relevance ✓ Post Labeling ✓ Wayback Machine Check ✓ Traffic Declines ✓ Spammy Anchor Text ✓ Site Devaluation Rick Lomas
- 25. STEP 7: WORD OF MOUTH NICHE RESEARCH GET THE BEST PRODUCTS/TOPICS IN THE NICHE Where to ask? • Facebook groups • Quora • Reddit • Answer the Public
- 26. STEP 8: CLICK-THROUGH-RATE (CTR) OPTIMIZATION Don’t sleep on CTR!
- 27. STEP 8: CLICK-THROUGH-RATE (CTR) OPTIMIZATION Optimize titles and descriptions for all pages ranking #1-4 • Numbers (Odd 20% better) • Year and Month • Power Words • Emotion • Brackets “9 Insanely Ridiculous Ways to Trigger People on Social Media [2020]”
- 28. STEP 6: TECHNICAL AUDIT STEP 9: BASELINE CRO ✓ Replacing products ✓ Contrasting CTA colors ✓ Short paragraphs ✓ Strong intro paragraphs ✓ Urgency and emotion ✓ Featured images
- 29. THIS STUFF PAYS OFF
- 30. FOR NEXT TIME… Website Acquisition The Super Audit Onsite Overhaul Content Flow Backlink Strategy Authority Site Conversion Preparing for an Exit
- 31. RESOURCES LEARN AFFILIATE SEO YOURSELF affiliatelab.im I’LL DO YOUR SEO FOR YOU TheSearchInitiative.com DOWNLOAD FREE RESOURCES diggitymarketing.com/semrush-webby