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The Inhouse and the Agency SEO should be Friends

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If you have a client with an experienced Search Manager in place you should be thanking your lucky stars. The inhouse SEO can be your best asset, so don't make them your worst enemy. PLUS, the hidden dangers of having a client with no in-house expertise.

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The Inhouse and the Agency SEO should be Friends

  1. 1. The Agency & the In-House SEO should be Friends { a plea from the heart max brockbank | @maxormark
  2. 2. Who the hell is this guy? §  Married with one wife §  Two kids + cat §  Trained as an engineer §  20+ years in print journalism & content websites max brockbank | @BiginSEO
  3. 3. Who the hell is this guy? §  Married with one wife §  Two kids + cat §  Trained as an engineer §  20+ years in print journalism & content websites §  6 years in SEM agencies §  SEO Director for Hilton Worldwide §  Head of Search for AlexAndAlexa.com max brockbank | @BiginSEO
  4. 4. #1 { In-House vs Agency max brockbank | @BiginSEO
  5. 5. §  Agency   max brockbank | @BiginSEO
  6. 6. §  Agency   §  In-­‐House   max brockbank | @BiginSEO
  7. 7. §  In-­‐House   max brockbank | @BiginSEO
  8. 8. §  In-­‐House   §  C-­‐Level  Boss   max brockbank | @BiginSEO
  9. 9. §  C-­‐Level  Boss   §  The  Bo5om  Line   max brockbank | @BiginSEO
  10. 10. §  C-­‐Level  Boss   §  PPC   max brockbank | @BiginSEO
  11. 11. Why PPC Rules at C-Level §  Instant  gra<fica<on   §  Visible  costs   §  Transparent  returns   §  Obvious  RoI   §  Full  repor<ng   max brockbank | @BiginSEO
  12. 12. Why PPC Rules at C-Level §  Instant  gra<fica<on   §  Visible  costs   §  Transparent  returns   §  Obvious  RoI   §  Full  repor<ng   §  “The  more  you  spend  the  more  you  get  back”   max brockbank | @BiginSEO
  13. 13. #2 { PPC vs SEO max brockbank | @BiginSEO
  14. 14. PPC   max brockbank | @BiginSEO
  15. 15. PPC   max brockbank | @BiginSEO
  16. 16. PPC   max brockbank | @BiginSEO
  17. 17. PPC   max brockbank | @BiginSEO
  18. 18. PPC   max brockbank | @BiginSEO
  19. 19. PPC   max brockbank | @BiginSEO
  20. 20. PPC   max brockbank | @BiginSEO
  21. 21. SEO   max brockbank | @BiginSEO
  22. 22. SEO   Link  Building   Social  Media   Enhanced     Content   Microdata   Online  PR   Domain     Authority   Stuff   Things   max brockbank | @BiginSEO
  23. 23. SEO   max brockbank | @BiginSEO
  24. 24. SEO   max brockbank | @BiginSEO
  25. 25. Make SEO Rule §  Instant  gra<fica<on   §  Visible  costs   §  Transparent  returns   §  Obvious  RoI   §  Full  repor)ng   max brockbank | @BiginSEO
  26. 26. #3 { Help the In-House SEO max brockbank | @BiginSEO
  27. 27. Make SEO “Bottom-Line” Friendly §  Document  change   §  Itemise  costs   §  Keep  in  regular  contact   §  Suggest  innova<on   §  Explain  what  you’re  doing   max brockbank | @BiginSEO
  28. 28. Show your workings §  Annota<ons   §  Google  Docs   §  Excel   §  Daily  email   max brockbank | @BiginSEO
  29. 29. Show your workings §  Annota<ons   §  Google  Docs   §  Excel   §  Daily  email   §  Consistency   §  Clarity   §  Simplicity   max brockbank | @BiginSEO
  30. 30. Thankyou { for listening em: max@alexandalexa.com tw: @BiginSEO G+: maxormark.2.0@gmail.com

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