Martha van Berkel — Structured Data: Schema Changes and Updates

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These slides were presented at the SEMrush webinar "Structured Data: Schema Changes and Updates". Video replay and transcript are available at https://www.semrush.com/webinars/structured-data-schema-changes-and-updates/

Marketing

Structured Data:
Schema Changes and Updates
Martha van Berkel
CEO, Schema App

MIT
Queen’s
University
Strategy &
Innovation
Mathematics
& Engineering
alumniOf
alumniOf
alumniOf
provider
provider
founder
nationality
owns
mentions
directed

● No longer in Beta
● Displays a licensable badge
● Tells people that license information is
available for the image
● Available on mobile and desktop, and in all
regions and languages that Google Search is
available
Image License

● When people search for activities to do at home,
videos and online events appear in a rich result
● People can click a video or class, and see more
details
● Currently only available in English, in the US and
on mobile devices
● Only for ﬁtness-related searches
Home Activities

● Shipping costs and estimated delivery
timeframes based on their location and your
company’s shipping policies
● Overview and Stores tabs for a speciﬁc
product result
● Available in the US, in English, and on mobile
devices
Product Enhancements: Shipping Details

Martha van Berkel
CEO, Schema App
Email: martha@schemaapp.com
Twitter: @marthavanberkel
www.schemaapp.com

Martha van Berkel — Structured Data: Schema Changes and Updates

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Martha van Berkel — Structured Data: Schema Changes and Updates

1. Structured Data: Schema Changes and Updates Martha van Berkel CEO, Schema App

2. MIT Queen’s University Strategy & Innovation Mathematics & Engineering alumniOf alumniOf alumniOf provider provider founder nationality owns mentions directed

3. Opportunity Expanding: New Rich Results

4. ● No longer in Beta ● Displays a licensable badge ● Tells people that license information is available for the image ● Available on mobile and desktop, and in all regions and languages that Google Search is available Image License

5. ● When people search for activities to do at home, videos and online events appear in a rich result ● People can click a video or class, and see more details ● Currently only available in English, in the US and on mobile devices ● Only for ﬁtness-related searches Home Activities

6. ● Shipping costs and estimated delivery timeframes based on their location and your company’s shipping policies ● Overview and Stores tabs for a speciﬁc product result ● Available in the US, in English, and on mobile devices Product Enhancements: Shipping Details

7. https://schema.org/docs/releases.html

9. Martha van Berkel CEO, Schema App Email: martha@schemaapp.com Twitter: @marthavanberkel www.schemaapp.com

Martha van Berkel — Structured Data: Schema Changes and Updates

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