Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Digital Breakfast: Trends & Technologies
@hellosocialyou @homeofbombay
WELCOME
09:15 – 09:40 Social You: Tech & Apps
09:40 – 10:05 VisibleDigital: Search & Mobile
10:05 – 10:15 Q&A
10:15 – 10:3...
TECH & APPS
Payment Gateways, E-CommercePlatforms, In-App Customer Service
TRADITIONAL PAYMENT GATEWAYS
• Whatare traditional paymentgateways?
• Slow implementation times
• Dated implementation met...
A BETTER APPROACH
• Whatare hosted paymentgateways?
• Device and implementation agnostic
• API Driven
• Simpleand quick to...
“The best online credit card processor
for small business”
Source: www.businessnewsdaily.com(March 2016)
• Flexible implementation
• Mobiledevice friendly
• No merchant account required
• Costeffective
• Allows for growth
• Per...
TRADITIONAL E-COMMERCE PLATFORMS
• Whatare traditional e-commerce platforms?
• Longtime to market
• Self-hosted infrastruc...
A BETTER APPROACH
• Whatare hosted e-commerce solutions?
• Third party infrastructure
• Quick to market
• Refined user int...
“Foxycart has allowed us to create our own
complete and custom eCommerce solution.”
Source: www.foxycart.com/whos-using-fo...
• MultipleStores
• Refined User Interface
• ProductTypes
• ProductCustomisation
• Transaction Extras
• Internationalizatio...
WHERE DOES PAYPAL FIT IN?
100 Currencies
SupportedWorldwide
11% of allUK
E-Commerce transactions
20% Completed
ona mobiled...
What’s the point?
Iteration
Design
Code
Release
Test
What about cost?
Sales Per Month 100 1,000 100 1,000 100 1,000 100 1,000
Average ProductPrice £10.00 £10.00 £100.00 £100.0...
Social media has been instrumental in
cutting down response times.
46m 20s 12m 21s 20m 29s 29m 24s 20m 20s
WHATSAPP
• Mostpopular global App (Apr 2016)
• 64 billion messages everyday (statistic.com: Jun 2016)
• More than 1 billio...
SNAPCHAT
• 100 million daily activeusers globally (Snapchat: May 2015)
• SnapchatSurpasses Twitter in Android Installs (CN...
MESSENGER
• 900 million monthly activeusers (Statistic.com: Apr 2016)
• SDK for developers / brands
• Chatbots for custome...
Beyond the sale
• Lightweight, agile systems
• Testuptake whilstkeeping costs down
• Real-timecustomer service
• Personali...
Emily Wilkinson Dan Eastley
ManagingDirector Technical Director
emily@socialyou.co.uk
@ewilko
dan@socialyou.co.uk
@DanEast...
Satisfying Interactions:
Current Trends In SEO
Matt Hayman
Fundamental Principles
Google’s core algorithm has always drawn from the academic
journal citation model
Generally speakin...
Being Relevant
Links by themselves are not enough
Relevance is key
Relevance factors include:
Who links to you
Over what p...
Parenting Blog
Clothing Designer
Other Bloggers
Consumer News
Forums
Social Media
News Sites
Local Clothing
Outlets
Awards...
What Does Google Care About?
You Using Google
RankBrain
A further move to understand the
meaning or intent behind searches
“dairy milk prices”
or
Potential Factors:
• Pogosticking
• Click Through Rate
• Time on page/site, click depth
• Returning to the site or page
• ...
Three Audiences With Different Needs
Contemplation Preparation Action
Browsing a	High	St Window	shopping	 /	
Entering	the	...
Teamwork.com
Contemplation Preparation Action
Browsing Interested Committed
SEO/Content	
“Project	management	
software”
SEO/Content	
“B...
Real World Examples
• Pogosticking
• Click Through Rate
• Time on page/site, click depth
• Returning to the site or page
•...
Digital Breakfast Social You 2016
Digital Breakfast Social You 2016
Digital Breakfast Social You 2016
Digital Breakfast Social You 2016
Digital Breakfast Social You 2016
Upcoming SlideShare
Loading in …5
×

Digital Breakfast Social You 2016

217 views

Published on

Slides from our Digital Breakfast event in June 2016. Discussing payment gateways, eCommerce, social messaging apps and SEO.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Digital Breakfast Social You 2016

  1. 1. Digital Breakfast: Trends & Technologies @hellosocialyou @homeofbombay
  2. 2. WELCOME 09:15 – 09:40 Social You: Tech & Apps 09:40 – 10:05 VisibleDigital: Search & Mobile 10:05 – 10:15 Q&A 10:15 – 10:30 Networking 10:30 onwards Self Discovery Tour
  3. 3. TECH & APPS Payment Gateways, E-CommercePlatforms, In-App Customer Service
  4. 4. TRADITIONAL PAYMENT GATEWAYS • Whatare traditional paymentgateways? • Slow implementation times • Dated implementation methods • Admin and process overheads • Usability and branding
  5. 5. A BETTER APPROACH • Whatare hosted paymentgateways? • Device and implementation agnostic • API Driven • Simpleand quick to implement • Reduced admin overheads
  6. 6. “The best online credit card processor for small business” Source: www.businessnewsdaily.com(March 2016)
  7. 7. • Flexible implementation • Mobiledevice friendly • No merchant account required • Costeffective • Allows for growth • Perfect for testing • Quick to market • Beautiful interface www.stripe.com
  8. 8. TRADITIONAL E-COMMERCE PLATFORMS • Whatare traditional e-commerce platforms? • Longtime to market • Self-hosted infrastructure overheads • Incrediblecomplexity • Managementcompanies
  9. 9. A BETTER APPROACH • Whatare hosted e-commerce solutions? • Third party infrastructure • Quick to market • Refined user interface
  10. 10. “Foxycart has allowed us to create our own complete and custom eCommerce solution.” Source: www.foxycart.com/whos-using-foxy (May 2016)
  11. 11. • MultipleStores • Refined User Interface • ProductTypes • ProductCustomisation • Transaction Extras • Internationalization • Single Sign On and Integration • Level 1 PCI-DSS Compliance www.foxycart.com
  12. 12. WHERE DOES PAYPAL FIT IN? 100 Currencies SupportedWorldwide 11% of allUK E-Commerce transactions 20% Completed ona mobiledevice 22 millionUK accounts created since launch
  13. 13. What’s the point? Iteration Design Code Release Test
  14. 14. What about cost? Sales Per Month 100 1,000 100 1,000 100 1,000 100 1,000 Average ProductPrice £10.00 £10.00 £100.00 £100.00 £10.00 £10.00 £100.00 £100.00 Implementation Costs £20k £20k £20k £20k £40k £40k £40k £40k Annual Costs £0.5k £6k £2k £21k £6k £6.5k £6k £6.5k 1 Year Cost £20.5k £26.0k £22.0k £41.0k £46.0k £46.5k £46.0k £46.5k 2 Year Cost £21.0k £32.0k £24.0k £62.0k £52.0k £53.0k £52.0k £53.0k 5 Year Cost £22.5k £50.0k £30.0k £125.0k £70.0k £72.5k £70.0k £72.5k 10 Year Cost £25.0k £80.0k £50.0k £230.0k £100.0k £105.0k £100.0k £105.0k + +
  15. 15. Social media has been instrumental in cutting down response times. 46m 20s 12m 21s 20m 29s 29m 24s 20m 20s
  16. 16. WHATSAPP • Mostpopular global App (Apr 2016) • 64 billion messages everyday (statistic.com: Jun 2016) • More than 1 billion monthly activeusers (statistic.com: Jun 2016) • Simple, no complex UI to understand • One-to-onerelationship, personal • Widespread adoption
  17. 17. SNAPCHAT • 100 million daily activeusers globally (Snapchat: May 2015) • SnapchatSurpasses Twitter in Android Installs (CNBC: May 2016) • On-demand geo-filters (includingmetrics) • Reach new markets (users: 13 to 34 year olds)
  18. 18. MESSENGER • 900 million monthly activeusers (Statistic.com: Apr 2016) • SDK for developers / brands • Chatbots for customer service • Chatbots for e-commerce transactions
  19. 19. Beyond the sale • Lightweight, agile systems • Testuptake whilstkeeping costs down • Real-timecustomer service • Personaliseor one-to-many relationships
  20. 20. Emily Wilkinson Dan Eastley ManagingDirector Technical Director emily@socialyou.co.uk @ewilko dan@socialyou.co.uk @DanEastley
  21. 21. Satisfying Interactions: Current Trends In SEO Matt Hayman
  22. 22. Fundamental Principles Google’s core algorithm has always drawn from the academic journal citation model Generally speaking the more citations a paper has the more authority it has Generally speaking a website’s citations (links) indicate a level of authority
  23. 23. Being Relevant Links by themselves are not enough Relevance is key Relevance factors include: Who links to you Over what period How users interact with your site
  24. 24. Parenting Blog Clothing Designer Other Bloggers Consumer News Forums Social Media News Sites Local Clothing Outlets Awards Websites Advertorials Topical Relevance
  25. 25. What Does Google Care About? You Using Google
  26. 26. RankBrain A further move to understand the meaning or intent behind searches “dairy milk prices” or
  27. 27. Potential Factors: • Pogosticking • Click Through Rate • Time on page/site, click depth • Returning to the site or page • Sharing/amplification/engagement • Page speed
  28. 28. Three Audiences With Different Needs Contemplation Preparation Action Browsing a High St Window shopping / Entering the shop Seeking a specific shop, ready to buy SEO/UX/Content ResearchBased, High Perceived Value SEO/UX/Content Social Proof, Target Concerns, Micro Conversions SEO/UX/Content Direct Access to Goal, Conversion Optimisation PPC Broad terms, potentially low ROI PPC Long tail terms with specific landing pages, Remarketing PPC High value terms with dedicated LPs, Direct Access to Goal, Remarketing
  29. 29. Teamwork.com
  30. 30. Contemplation Preparation Action Browsing Interested Committed SEO/Content “Project management software” SEO/Content “Basecamp alternative” SEO/Content “Teamwork vs Basecamp”
  31. 31. Real World Examples • Pogosticking • Click Through Rate • Time on page/site, click depth • Returning to the site or page • Sharing/amplification/engagement • Page speed

×