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SEOloger - December 2016

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During December 2016's SEOloger event I presented "Why YOUR website needs continuous monitoring".

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SEOloger - December 2016

  1. 1. Why YOUR website needs continuous monitoring 
 SEOLOGER - December 2016
  2. 2. Imagine this You spend a lot of time and money You want a big fat ROI ($$$) You need to be on top of your game.
  3. 3. SEO needs TLC SEO needs TLC
  4. 4. Examples Let’s look at some
 real-life examples.
  5. 5. Website releases Challenges: • Pre-check on test environment • Track what really changed
 (sometimes more than you’d like)
  6. 6. What changes? • URL’s • Titles / Meta’s • Canonicals • Redirects • Meta robots • Broken links • Server errors • Time-outs & load time • XML sitemaps • Robots.txt • HREF lang • Rich Snippets • Open Graph • Twitter Cards
  7. 7. Migrations
  8. 8. Migrations Challenges: • Pre check on test environment • Find broken/redirected links ASAP • Tracking what really changed
 (sometimes more than you’d like)
  9. 9. Ranking drops Challenges: • Finding out what the f#ck happened.
  10. 10. Manage SEO process
  11. 11. Manage SEO process Challenges: • Staying on top of things • Spending your time where 
 it makes sense • Improve productivity (+30%)
  12. 12. Collaboration Challenges: • Keeping overview • Efficiently work together
  13. 13. Detecting major SEO issues Challenges: • Finding out first • Finding out fast
  14. 14. Summary Challenges: • Releases • Migrations • Ranking drops • Managing process • Collaboration • Detecting major SEO issues.
  15. 15. THE PROBLEM
  16. 16. SEO needs TLC SEO needs TLC
  17. 17. The nature of SEO SEO is continuous by nature.
  18. 18. The nature of SEO SEO is continuous by nature. So why aren’t we?
  19. 19. SEO Manage changes Improve Expand
  20. 20. SEO Rinse. Repeat. (Slides from WebExpo talk)
  21. 21. Wrong tool for the job The right tool for the job
  22. 22. The right tool for the job We needed a service that • Is always on (monitoring) • Track changes (and stores them) • Can handle large website (cloud based) • Increases productivity • Has good UX (intuitive + fast)
  23. 23. The right tool for the job But it didn’t exist. So we built it.
  24. 24. OUR SOLUTION
  25. 25. Proof of concept
  26. 26. Validation of concept The proof of concept was basic, but already proved valuable. We decided to up our game.
  27. 27. Right tool for the job Continuous monitoring
  28. 28. Keep overview
  29. 29. Track changes
  30. 30. Track changes in detail
  31. 31. Analyse pages in detail
  32. 32. Collaborate
  33. 33. Give it a try Feel free to give ContentKing a try. www.becontentking.cz
  34. 34. Your Christmas present
  35. 35. Christmas present Sign up for trial and send email to steven@becontentking. 
 
 I will: • Extend trial from 14 days -> 1 month • Increase max. website size from Small -> XL • Increase # websites from 5 -> 15 • Send you a special suprise
  36. 36. Thank you!
  37. 37. We’re hiring! Visual Designer Product Owner Content Marketer PHP Developer JS Developer www.becontentking.com/vacancies/

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