This document discusses search engine optimization (SEO) strategies for improving a website's visibility and rankings in search engines. It explains that SEO involves regular updates of new, relevant content and optimizing page elements like titles, keywords, and links to increase traffic over time. PageRank is mentioned as one way to gauge a site's indexing from 1 to 10 based on position. Specific on-site optimization tips are provided like using keywords in URLs, titles, and content. Off-site strategies like getting links from .edu and similar domains can also help. Outsourcing SEO to a company can help optimize a new site or redesign for search engines.

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2. Creating a website is similar to setting up a shop. To run it profitably we
need a continuous flow of traffic. We can sit around and do-it-ourselves or
employ an SEO company for that. Either way the site is kept live. Unlike in
physical settings an unvisited virtual website can get vaulted into back
pages to become obsolete in a very short time. Regular meaningful entries
that will invite hits can keep us afloat.
Search Engine Optimization (SEO) is the process of improving
visibility of a website or web page in a search engine’s unpaid search
results. In general, the earlier (or higher ranked on the search results
page), and more frequently a site appears on the search results list, the
more visitors it will receive from the search engine’s users.

3. Search Engine algorithms change regularly. So yesterday’s tactics may
not work today. Also SEO isn’t instant gratification. Over time, results will
show. However, it is necessary to be aware of an important SEO feature.
Page Rank is a value from 1 to 10. The nearer a site is to the front
page, the ranking comes nearer 1 and progressively increases as it gets
pushed to later pages. It also affords a distant view of the popularity of the
site. We can also Google our site name to get an approximate view of the
standing of our website. Because there are various other factors that claim
relevance this is merely an easy way to gauge the site indexing.
If humor can be combined into SEO we can consider a practical
snippet-
Why are SEOs excited to take the elevator down a building?
Because it improves their ranking (9..8..7..6…..1)

4. Other Website SEO tips that take credence because of their practical
application follow-
Add new content all the while to your website.
Create a catching keyword (kw) for each page
Choose a popular kw phrase
Use kw phrase in title tag
Get a domain with your kw phrase in it
Use kw phrase in your URL
Keyword Density (ratio of kw to rest of the text on page) should be between 3 and 7%
Put your kw in Link text
Get Links from reputable sites like . edu sites that can provide gateway to new sites for free
Get links from similar sites
Try to get Links to . gov sites
Try to pack your site with relevant and good content
Create an XML sitemap or Google sitemap
Put your kw phrase in the first paragraph and repeat it once in the para.
Use Flash for non-critical areas only
And finally- Be a Storm Chaser; Present that rare information.

5. A great time to hire SEO is when a site redesign is under consideration,
or planning to launch a new website. It can be ensured that the site is
search engine-friendly. But some unethical SEOs have manipulated
search engines in unfair ways for over-aggressive marketing efforts
casting a shadow on the search engine’s credentials.
It is worth knowing that less than 10% of sites are optimized for
search engines. Now that can be considered an opportunity for free
marketing. Only 10% people make serious effort to raise their site-
rankings. About 5% do a rigorous on-site and off-site optimization. 1% of
sites compete for top spot. So with a little consistent effort our site can
be drafted to the top 10%.

6. A good website can be more valuable than prime real estate.
Consumers search online before making a purchase decision. A
staggering 80% of customers only visit the first 20 websites listed.
Reliably outsourced we can work on our organizational tasks rather
than try a hand at marketing that could have negative consequences.
SEO companies also offer to boost a Website search engine
ranking, include link building, meta tagging, social bookmarking, social
media marketing, web directory submissions, etc
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