Website designs may include unseen barriers which keep people from visiting the site and easily taking the actions you wish them to complete. This presentation discusses five things every website owner should check to ensure their site is easy to use and encourages visitors to complete your goals for them.
• Home pages that attract visitors
• Interesting content for your target audience
• Encourage clicks by your search engine listing
• Show a clear path to your goal
• Use a call to action that converts
Topics in the presentation include simple navigation, encouraging users to act, interesting content, clear search engine listings, good content structure, descriptive meta tags, customer decision process and clear call to action.
We are creative professionals who know how to craft your site’s design elements to spark an element of interest among your customers. Get your website designed to add a blog section to your site with email capturing forms.
WordCamp Raleigh 2013 presentation covering best practices for developing Small Business websites.
This "User" track presentation describes the 5 Key Components of a Small Business Website, along with guidance on selecting themes and plugins, and performing WordPress installations and content updates.
We are creative professionals who know how to craft your site’s design elements to spark an element of interest among your customers. Get your website designed to add a blog section to your site with email capturing forms.
WordCamp Raleigh 2013 presentation covering best practices for developing Small Business websites.
This "User" track presentation describes the 5 Key Components of a Small Business Website, along with guidance on selecting themes and plugins, and performing WordPress installations and content updates.
10-Minute Make Overs for B2B Websites Presented at Bay Area Content Marketing...rbrisco
10-Minute Website Makeover Website Clinic for B2B Websites
There are many elements to consider when managing a B2B website when the primary focus is on lead generation. User Experience is a big one!
Presented: April 26, 2017 Presentation
what makes some messages get opened and convert more than others? What can you do to ensure that your emails look their best on all devices and begin a positive user experience that results in more conversions? This presentation covers 9 specific design & development guidelines to follow in putting together your own marketing email message, complete with examples good & bad of actual emails from 20 major online brands.
10-Minute Make Overs for B2B Websites Presented at Bay Area Content Marketing...Rosemary Brisco
See 4 website MakeOvers that will not only improve user engagement and searchability but will encourage site visitors to take a conversation action like requesting a demo, completing a form.
→ Bay Area Content Marketing MeetUp - April 26, 2017 Presentation
If you are considering making a website to grow your business, it is never too late. Even, when hiring a web design agency, you should still know what goes into building a website. This checklist is a perfect start for your journey.
This slideshow is all about SEO and how to get the search engines to notice your website. Find out how to optimize your website to get it ranked for organic search results. These basic SEO techniques must be installed in every website to be able to have a chance at getting indexed by the big search engines.
Transforming your B2B website into a lead generation powerhouseDon't be Shy
Your website can be one of two things: a glorified online brochure, or a lead generation powerhouse and crucial member of your sales team. Which is yours? This guide explores how to start generating more (and better) leads from your B2B website.
If you find this deck useful, check out the rest of our ‘better B2B website' series on our SlideShare profile, or at: http://knowledge.dontbeshy.com/better-b2b-website
Single Page Apps - Gerry White @ BrightonSEOGerry White
SPAs & PWAs are challenging for SEO for a number of reasons, this checklist is what I’ve seen issues arise with-
- Google Analytics
- JavaScript History API & URLs
- Soft 404s
- JavaScript links
- Heavy code & assets on first load
- No metadata for Facebook Twitter and other sharing platforms.
- Spider traps & loops
- Duplicate Content
- Tracking parameters causing issues
- Fragments, or Hashbangs
- No sitemap
Although this list isn’t exhaustive, it is the main issues that crop up that aren’t expected, as with everything in SEO, the more that it can be tested, the more likely it is that issues are spotted earlier.
Optimizing Dynamic Websites for SEO - Portent WebinarKen Colborn
More and more sites are using techniques such as AJAX and frameworks like AngularJS to create single-page applications (SPA) that dynamically load content onto the page. This can cause your rankings and traffic to plummet if you don't have everything set up the right way.
Learn from Portent's SEO Lead Ken Colborn how to allow search engines to correctly crawl these dynamic sites, and what you need to do to optimize them.
Sites Mentioned:
http://www.portent.com/
https://developers.google.com/webmasters/ajax-crawling/docs/learn-more
https://angularjs.org/
http://www.portent.com/blog/internet-marketing/research-site-speed-hurting-everyones-revenue.htm
http://www.portent.com/blog/internet-marketing/distance-from-perfect-slides-now-post-later.htm
http://searchengineland.com/tested-googlebot-crawls-javascript-heres-learned-220157
https://developers.google.com/webmasters/ajax-crawling/docs/getting-started
A panel discussion packed with practical insights on how to intelligently advance your career in digital marketing. Our speakers have a wide variety of experience helping others grow their careers, and if you’re curious about your next move or how to level up your current role, these are the people to ask.
We’ll begin the evening with a very brief overview of differing perspectives on career development, and focus the majority of the evening on Q&A, where we’ll leverage an anonymized survey to source questions so everyone feels comfortable opening up.
We hope you can join us!
Participants:
Erin Aberg, Talent Development Lead – Ovative/group
Diane Kulseth, Digital Insights Associate, St. Thomas
Katie Larson, Lead Marketing Recruiter, Celarity
10-Minute Make Overs for B2B Websites Presented at Bay Area Content Marketing...rbrisco
10-Minute Website Makeover Website Clinic for B2B Websites
There are many elements to consider when managing a B2B website when the primary focus is on lead generation. User Experience is a big one!
Presented: April 26, 2017 Presentation
what makes some messages get opened and convert more than others? What can you do to ensure that your emails look their best on all devices and begin a positive user experience that results in more conversions? This presentation covers 9 specific design & development guidelines to follow in putting together your own marketing email message, complete with examples good & bad of actual emails from 20 major online brands.
10-Minute Make Overs for B2B Websites Presented at Bay Area Content Marketing...Rosemary Brisco
See 4 website MakeOvers that will not only improve user engagement and searchability but will encourage site visitors to take a conversation action like requesting a demo, completing a form.
→ Bay Area Content Marketing MeetUp - April 26, 2017 Presentation
If you are considering making a website to grow your business, it is never too late. Even, when hiring a web design agency, you should still know what goes into building a website. This checklist is a perfect start for your journey.
This slideshow is all about SEO and how to get the search engines to notice your website. Find out how to optimize your website to get it ranked for organic search results. These basic SEO techniques must be installed in every website to be able to have a chance at getting indexed by the big search engines.
Transforming your B2B website into a lead generation powerhouseDon't be Shy
Your website can be one of two things: a glorified online brochure, or a lead generation powerhouse and crucial member of your sales team. Which is yours? This guide explores how to start generating more (and better) leads from your B2B website.
If you find this deck useful, check out the rest of our ‘better B2B website' series on our SlideShare profile, or at: http://knowledge.dontbeshy.com/better-b2b-website
Single Page Apps - Gerry White @ BrightonSEOGerry White
SPAs & PWAs are challenging for SEO for a number of reasons, this checklist is what I’ve seen issues arise with-
- Google Analytics
- JavaScript History API & URLs
- Soft 404s
- JavaScript links
- Heavy code & assets on first load
- No metadata for Facebook Twitter and other sharing platforms.
- Spider traps & loops
- Duplicate Content
- Tracking parameters causing issues
- Fragments, or Hashbangs
- No sitemap
Although this list isn’t exhaustive, it is the main issues that crop up that aren’t expected, as with everything in SEO, the more that it can be tested, the more likely it is that issues are spotted earlier.
Optimizing Dynamic Websites for SEO - Portent WebinarKen Colborn
More and more sites are using techniques such as AJAX and frameworks like AngularJS to create single-page applications (SPA) that dynamically load content onto the page. This can cause your rankings and traffic to plummet if you don't have everything set up the right way.
Learn from Portent's SEO Lead Ken Colborn how to allow search engines to correctly crawl these dynamic sites, and what you need to do to optimize them.
Sites Mentioned:
http://www.portent.com/
https://developers.google.com/webmasters/ajax-crawling/docs/learn-more
https://angularjs.org/
http://www.portent.com/blog/internet-marketing/research-site-speed-hurting-everyones-revenue.htm
http://www.portent.com/blog/internet-marketing/distance-from-perfect-slides-now-post-later.htm
http://searchengineland.com/tested-googlebot-crawls-javascript-heres-learned-220157
https://developers.google.com/webmasters/ajax-crawling/docs/getting-started
A panel discussion packed with practical insights on how to intelligently advance your career in digital marketing. Our speakers have a wide variety of experience helping others grow their careers, and if you’re curious about your next move or how to level up your current role, these are the people to ask.
We’ll begin the evening with a very brief overview of differing perspectives on career development, and focus the majority of the evening on Q&A, where we’ll leverage an anonymized survey to source questions so everyone feels comfortable opening up.
We hope you can join us!
Participants:
Erin Aberg, Talent Development Lead – Ovative/group
Diane Kulseth, Digital Insights Associate, St. Thomas
Katie Larson, Lead Marketing Recruiter, Celarity
See more or contact us at JumpStartWeb.com or PlusROI.com.
This deck features slides from the Web Marketing Success 2012 Seminar at Vancouver Island Tech Park. Presented by Robert Cooper of PlusROI Online Marketing and JumpStartWeb.
The slides are not necessarily self explanatory, but have some good information on some of the most important areas to consider for web marketing, as well as notes on some of the hottest emerging opportunities (like Mobile).
Inbusiness SEO and Internet Marketing Presentation. Using tactical SEO planning and execution to launch companies to the top of Google's Search Engine Results Pages (SERP's). Marketing ROI Delivered!
David Fitzgerald - dfitzgerald@inbis.us
The Internet has made apparent that a company's website is an increasingly important asset, and many businesses are now embarking on website redesign projects to "improve" their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy.
* Before you get started: when and why to do a website redesign
* Keyword research to build out website content strategically
* Building your website's reputation via blogs and social media
* How to measure results from your Internet marketing efforts
Bulletproof presented our services and story to the Calgary Chamber of Commerce. We covered the importance of having a trusted IT business adviser and how we serve the business community of Calgary and Red Deer
Siber Güvenlik Şirketi İstanbul, Türkiye | Siber Güvenlik Şirketi Yakuplu, İs...jangidandsons
"Yıldırım Technologies, İstanbul, Türkiye'de lider bir siber güvenlik şirketidir.Siber Güvenlik Şirketi Yakuplu, İstanbul.Siber Güvenlik Şirketi Yakuplu, İstanbul,Siber Güvenlik Şirketi, İstanbul, Türkiye,İstanbul'da Siber Güvenlik Şirketi,Türkiye'de Siber Güvenlik Şirketi,Yakuplu İstanbul'da Siber Güvenlik Hizmetleri,Siber Güvenlik Hizmetleri İstanbul, Türkiye,İstanbul'da Siber Güvenlik Hizmetleri,Türkiye'de Siber Güvenlik HizmetleriYıldırım teknolojileri üye firmaları nasıl yardımcı olabilir?
Günümüz dijital dünyasında, karar vericiler siber risklerden geri durmayı göze alamazlar. Yıldırım teknolojileri sağlamak Kaliteli Siber Güvenlik Hizmetlerini İstanbul, Türkiye’de En İyi Fiyatlarla Sunmaktadır.
Cesur kararlar vermeli ve siber strateji, savunma ve kurtarma yeteneklerinin işlerini koruyacakları ve büyüme stratejilerini destekleyeceklerinden emin olmalılar"
Siber Güvenlik Şirketi Yakuplu, İstanbul,
Siber Güvenlik Şirketi İstanbul, Türkiye
İstanbul'da Siber Güvenlik Şirketi,
Türkiye'de Siber Güvenlik Şirketi,
Yakuplu İstanbul'da Siber Güvenlik Hizmetleri,
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İstanbul'da Siber Güvenlik Hizmetleri,
Türkiye'de Siber Güvenlik Hizmetleri
Similar to Is your website ready? Five Things You MUST Check (20)
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
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https://skyeresidences.com/queen-suite-with-sofa-bed/
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
2. Your new website is online.
You’ve even had the launch party!
But when you go to check...
Your New Website!
Home
About
News
Contact
It is with great pleasure that we
announce the grand opening
of the ACME Widgets
company website
where you can learn
all about ACME and
its fine line of products.
4. Too often we set up barriers we do not even recognize
that keep visitors from reaching the goals we want.
Photo: C. Crouch
5. Here are 5 things every website
owner MUST check
✓Home Pages that Attract Visitors
✓Interesting Content for Your Target Audience
✓Encourage Clicks by Your Search Engine Listing
✓Show a Clear Path to Your Goal
✓Call to Action that Converts
7. Your Home Page is:
the First Impression of
your business. It must:
✓attract visitors
✓have clear, easy navigation
✓encourage them to complete
your goal
But you
only have
3 to 4 Seconds
to do all this!
8. Attract visitors:
Your website home page is like the entrance to your store:
Both of these work, they are just designed for different types of
customers. Design your website for your customers and their needs.
Photos: C. Crouch
9. Clear Navigation
✓Easy to understand
✓Show a clear path
Never leave your customers confused
about where to go next.
Photo: C. Crouch
10. Encourage visitors to complete your goal
Etsy provides
numerous ways to
shop. They do not
care how, just as
long as you shop
with them.
12. Key Questions to Ask
You must be able to answer all of these
questions in detail.
Who is your Target Audience?
What do they want to know?
Not: What do you want to tell them?
How can you make it easy for them, not you?
Photo: Microsoft
13. Too many websites look like this.
ACME Widgets
About Us Our
Organization
Our
Products
News
About Us
Contact Us
Welcome to ACME Widgets
Our New Company
Headquarters!
With the opening of our new
company headquarters, ACME
Widgets moves to the front of
the line for showing our best
ACME
18. Homework: Go Find Yourself
(I am a teacher, I can give you homework.)
➡ Put your company name into some search engines
➡ Look at the results pages
Can visitors easily identify you?
Does your listing encourage them to click?
20. Improve your Search
Engine Results by
‣ writing Relevant Content
‣ using Good Structure
‣ adding descriptive Meta-tags
Photo: Microsoft
21. Write Relevant Content
✓write for Your Visitors First!
✓Original, Fresh Content is best
✓then think about search engines
Photo: iStockPhoto
22. Use Good Structure
Write content using good structure to make pages
easier to read for both people and search engines.
• Headings
• Sub-headings
• Bold text
• Hyperlinks
• Lists
Heading to to Introduce
Introduce
Eset eiusmod tempor incidunt et magna aliqua
bold important words and phrases
phrases. Utim
minim veniam, quis nostrud exerc.
Sub-Heading
to Separate
Maecenas aliqua maecenas ligula nostra,
accumsan. Fermentum pede quam scelerisque
Hyperlink to Relevant Material
List for Similar Items
Material, et enim.
for Similar Items
cars
planes
• Enim aliquet penatibus
• Sit nam trucks
montes
• Praesent leo orci aliquam
23. Descriptive Meta Tags
Just like a television schedule provides information
about the programs, meta tags give information
about the content on a web page.
➡ Meta tags are not shown to visitors.
➡ They are used by browsers & search engines
➡ Help classify and index web pages
24. There are three principle meta tags for web pages.
You can see them using a browser to view the actual
code for the web page.
<html>
<head>
<title>Boston University (BU) Title
in Brussels:
International Relations and Business Graduate Degree,
Certificate and Diploma Programs</title>
<meta name="description" content="Boston Description
University
(BU) in Brussels is an international business school
with graduate degree, diploma and certificate
programs in international relations and business.
Contact us to learn more about our graduate
international business degrees: brussels@bu.edu.">
<meta name="keywords" content="Boston Keywords
University in
Brussels, European Graduate School, Post Graduate
25. The Title Tag is the most important meta tag because
search engines use it as the headline in their listings.
Title Tag
Boston University (BU) in Brussels: International Relations and ...
Boston University (BU) in Brussels is an international business school with
graduate degree, diploma and certificate programs in international relations and ...
www.bu.edu/brussels/ - 12k - Cached - Similar pages
Description Tag
The Description Tag can be used by search engines to
provide a summary of the web page content.
26. Title Tags Matter
Here are over 3 million web pages with a listing
New Page 1. How can visitors find them?
3,650,000
27. How to add Meta Tags?
It is easy to add meta tags to your web pages.
Talk to your website developer
Photo: iStockPhoto
28. Show a Clear Path
for Visitors to
reach Your Goal
29. Customers use a
Decision Process
when starting to
make a purchase
➡ a set of Activities & Choices
➡ made by a Typical Customer
➡ to reach your Desired Action
Awareness
Consideration
Preference
Action
Loyalty
30. Possible decisions to be made
when buying a book
Awareness Gift
Special Interest in
Subject or Author
Specific Need:
Class, Work, Hobby
Consideration
Read
Reviews
Ask Friends
Search for
Availability
Review
Contents
Preference Price Quality Available
Fits My
Needs
Action
Purchase
Online
Purchase
Offline
Library
Borrow from
Friend
Loyalty
Arrived On
Time
Good
Quality
Easy to Get
31. Whether you have a website or app, it must
support your customer's decision process
Bookstore App
Shelf
Shop
News
Contact
32. This website includes three different
decision steps on one web page
Action
Preference
Consideration
34. A call to action clearly tells visitors
what they must do next.
35. On a typical website, for every 100 people who begin a process,
only two or three actually finish. By adding a customer decision
process behind the graph, we can see why poor information and
Awareness
Consideration
Preference
Action
Loyalty
100
75
50
25
0
Home Step 1 Step 2 Step 3 Step 4 Finish
Visitors
vague guidance contribute to this high failure rate.
36. But, by making a change to help visitors and show them what to
do next, we can make an improvement which flows through the
entire chain. Rather than two or three who finish, we now have
Awareness
Consideration
Preference
Action
Loyalty
100
75
50
25
0
Home Step 1 Step 2 Step 3 Step 4 Finish
Visitors
three or four, a significant increase.