The presentation from our invite-only digital breakfast event. Covering payment gateways, eCommerce, messaging platforms, popular apps, mobile and SEO. June 2016.
A How-To Guide For Proactive Customer SuccessAmity
Whether it’s training, onboarding, or retention, proactive Customer Success is the secret to the success of your SaaS company.
In Customer Success, you’re expected to be proactive. Yet, when your inbox is overflowing with customer issues, customer questions, product updates, and onboarding requests… proactive turns out to be hard to execute. And we get that.
In this webinar, we will cover the five strategies you need to implement for proactive customer success.
Simplify Customer Success With Closed-Loop PlaybooksAmity
If the most recent customer fire attracts the majority of your time and attention, don’t miss this webinar.
It’s Monday morning, you started your day off on a strict schedule but when a major customer issue arises, you find that any structure you had, has all gone out the window. It's the feeling of being powerless. Sadly, it’s the same old story, the most recent fires attract the majority of your time and attention, rather than addressing problems for customers who have the biggest impact.
How are you supposed to manage with that kind of unpredictability?
Fear not, in this webinar you will learn how to simplify customer success with closed-loop playbooks using Amity.
How to Build an Early Warning System for Customer SuccessAmity
In the battle against churn, not early always means late. The thing is, there’s only so much a Customer Success Manager can manually do to proactively prevent a customer from approaching dangerous territory. Adopting a standardized early warning system is an essential step in implementing customer health to identify risk and opportunity at scale.
To decide if your customer success efforts are effective, you can check your churn rate. Yet, a lagging indicator like your churn rate has one major caveat: it gives you the information you need, after the fact.
This is exactly why customer success professionals use customer health scores to lead their efforts.
A health score is a single actionable metric which you calculate by assembling multiple data points. It tells you who to pay attention to, and when.
Effective Customer Success is an essential activity for every growing SaaS Business. The challenges of proactive Customer Success grow as the team scales. What are the best strategies for scaling Customer Success?
A smooth and effortless onboarding process is critical to customer success.
Yet, onboarding is multi-faceted. The first touches on the customer journey can be a mix of product, people, and processes, adding to the complexity of the task.
For that reason, it can be difficult to know what to prioritize, how to improve, and even where to start.
While NPS and CSAT are essential to a solid Voice of the Customer Program, Customer Effort Score (CES) has proven to be the best CX metric to measure onboarding success.
How to Engage Your Customer's Top Level ExecutivesAmity
CSMs are proficient at talking to customer champions and their teams, but in order to secure renewals, expansions, and opportunities, there's another person you need to talk to: the one who signs the checks.
Learning how to engage top executives means more effective QBRs but also a better chance at preventing churn.
It's your responsibility as a CSM to get the executives engaged in the first place. Once you have your champion's boss at the table, you need to navigate high-level business strategy conversations without wasting anyone's time.
A How-To Guide For Proactive Customer SuccessAmity
Whether it’s training, onboarding, or retention, proactive Customer Success is the secret to the success of your SaaS company.
In Customer Success, you’re expected to be proactive. Yet, when your inbox is overflowing with customer issues, customer questions, product updates, and onboarding requests… proactive turns out to be hard to execute. And we get that.
In this webinar, we will cover the five strategies you need to implement for proactive customer success.
Simplify Customer Success With Closed-Loop PlaybooksAmity
If the most recent customer fire attracts the majority of your time and attention, don’t miss this webinar.
It’s Monday morning, you started your day off on a strict schedule but when a major customer issue arises, you find that any structure you had, has all gone out the window. It's the feeling of being powerless. Sadly, it’s the same old story, the most recent fires attract the majority of your time and attention, rather than addressing problems for customers who have the biggest impact.
How are you supposed to manage with that kind of unpredictability?
Fear not, in this webinar you will learn how to simplify customer success with closed-loop playbooks using Amity.
How to Build an Early Warning System for Customer SuccessAmity
In the battle against churn, not early always means late. The thing is, there’s only so much a Customer Success Manager can manually do to proactively prevent a customer from approaching dangerous territory. Adopting a standardized early warning system is an essential step in implementing customer health to identify risk and opportunity at scale.
To decide if your customer success efforts are effective, you can check your churn rate. Yet, a lagging indicator like your churn rate has one major caveat: it gives you the information you need, after the fact.
This is exactly why customer success professionals use customer health scores to lead their efforts.
A health score is a single actionable metric which you calculate by assembling multiple data points. It tells you who to pay attention to, and when.
Effective Customer Success is an essential activity for every growing SaaS Business. The challenges of proactive Customer Success grow as the team scales. What are the best strategies for scaling Customer Success?
A smooth and effortless onboarding process is critical to customer success.
Yet, onboarding is multi-faceted. The first touches on the customer journey can be a mix of product, people, and processes, adding to the complexity of the task.
For that reason, it can be difficult to know what to prioritize, how to improve, and even where to start.
While NPS and CSAT are essential to a solid Voice of the Customer Program, Customer Effort Score (CES) has proven to be the best CX metric to measure onboarding success.
How to Engage Your Customer's Top Level ExecutivesAmity
CSMs are proficient at talking to customer champions and their teams, but in order to secure renewals, expansions, and opportunities, there's another person you need to talk to: the one who signs the checks.
Learning how to engage top executives means more effective QBRs but also a better chance at preventing churn.
It's your responsibility as a CSM to get the executives engaged in the first place. Once you have your champion's boss at the table, you need to navigate high-level business strategy conversations without wasting anyone's time.
How to Build Your Customer Onboarding PlaybookAmity
Onboarding is a key Customer Success responsibility that can make or break your relationship. During onboarding, a CSM has the opportunity to trigger behavior change, set realistic goals, and define success plans. This opportunity comes with a responsibility - that of ensuring the customer gets value as quickly as possible.
In order to improve that time to first value, you need to create and perfect your onboarding playbook to closely define the tools and actions you’ll need for success.
With a set of documented standard steps, you'll be able to streamline and unify your onboarding process into a proactive game plan.
Building Skills in Customer Success LeadershipAmity
Are you a new customer success leader, or a CSM who aspires to move into a management role? Are you an experienced executive who moved into customer success from another discipline like sales or product? This webinar focuses on how to tailor these core management areas to customer success, and how to pick up skills in these areas if you don’t have leadership experience.
9 Ways to Supercharge Customer Success ProductivityAmity
Do you ever feel stuck in a loop? So many great ideas, but so little bandwidth to actually get things done. As customer success gets out of its infancy stage, some teams are figuring out how to boost their productivity and achieve their full potential.
Monday.com is an example of that. With 26,000 accounts and 18 customer success managers, they’ve taken project management best practices and applied them to their day-to-day.
With these techniques, the team is able to measure the exact working capacity of both Success and Support, and the structure they’ve created drives a “get things done” culture amongst its members.
In this webinar, Tom Ronen, Head of Customer Success at monday.com shares the 9 steps to boosting CSM productivity. The webinar will cover how to:
• Map out the organization’s responsibilities
• Identify leading and lagging KPIs to track progress on these responsibilities
• Build a high-level roadmap
• Break projects into pieces, prioritize, and assign owners
• Create a weekly task board
• Reflect back on progress to assess capacity and performance
Shatter the Customer Success Performance PlateauAmity
We know what customer success is supposed to do: predictably drive revenue growth. Seems clear enough, but what’s less clear it how to actually make that happen.
If you’re doing everything you can but it still feels like your results are stagnating - you’ve hit the performance plateau.
Breaking the circle of limited customer success performance will send your KPIs skyrocketing and your customer success team changed forever. If you're looking to become a game changer and crush your goals, there are a few changes you should make to your workflow, you just need to know what, and how.
Featuring speakers from Apperian, Clearhead, j2 Global Communications, Western Governors University
Tiffany Early, Director, Digital Branding, Apperian
Ryan Garner, Co-Founder and Executive Vice President, Clearhead
Matthew Vandewouwer, Marketing Manager, j2 Global Communications
Steve Petersen, Senior Website Marketing Coordinator, Western Governors University
Are you redesigning your website in the next year? Many industry experts agree that it’s best to develop a website iteratively, using A/B testing and optimization, but some websites are so rusty that only a major overhaul seems to be the solution. It can be daunting to navigate the critical process of a redesign: rising costs, missed deadlines, and plummeting conversion rates instead of anticipated lifts. Learn from the experts on how to use customer interviews, closed-loop sales feedback, web analytics, and A/B testing to determine the optimal mix of content, navigation, and calls-to-action for your site. Get tips on how to drive results in spite of tight timelines, limited resources, CMS restrictions, and small datasets.
10 Lessons for Your Startup Customer Success Game PlanAmity
The startup days are the most exciting, yet most chaotic ones. You need to establish brand recognition, build a loyal customer base of early adopters, all the while reaching product-market fit on tight resources and with a small, time-starved team.
At the startup stage, winning customers is a priority, sometimes at the expense of retention efforts. When teams are doing a bit of everything (and anything) it can be difficult to define proactive churn mitigation strategies.
What Are Growth Teams For, and What Do They Work On? By Greylock's Growth Adv...Greylock Partners
I receive a lot of questions about growth teams. Naturally, there is a lot of confusion. Is this marketing being re-branded? Who does this team report to? What is the goal of it? What do they actually work on? When do I start a growth team for my business?
The purpose of growth is to scale the usage of a product that has product-market fit. You do this by building a playbook on how to scale the usage of a product. A playbook can also be called a growth model or a loop.
The first question you should ask before asking about growth is if you have product-market fit?
The Product Journey: How to work with customer success to create a great prod...Aggregage
In this session, Hannah Chaplin and Rebecca Notté will detail the challenges of managing feedback between product and customer success teams and share their best practices on how to combat these challenges.
Curing Shiny Object Syndrome: Setting Goals & Priorities for Success - Bruce ...ProductCamp Boston
Ever feel like you have a hundred #1 priorities? That you are somehow magically supposed to do 12 things at once? Do your executives' priorities seem to shift from day to day, or even hour to hour?
Your company may be suffering from Shiny Object Syndrome.
Shiny Object Syndrome: pursuing every idea that seems good without prioritizing, seeing it through to a reasonable return on investment, or deciding to abandon it when it doesn’t deliver.
In this session, veteran startup guy and product person, Bruce McCarthy, will help you understand how to focus your efforts consistently on needle-movers, gain buy-in and support from executives, and pick the truly great ideas out of the stack of merely good ones.
In this interactive session, you will learn:
- How to translate the CEO’s vision into product direction
- The difference between a goal and an initiative
- The 9 types of business goals and how to tell which to focus on with your product
- How to map your product goals to corporate strategy
- Pitfalls to avoid in collecting and ranking ideas
- Why LOE is critical to prioritization (and how to get it quickly)
About Bruce McCarthy
Bruce has founded 3 companies and led teams in organizations ranging from startups to market leaders such as Art Technology Group, Oracle and D&B. Prior to UpUp Labs, Bruce was VP of Product at NetProspex. He has demonstrated his leadership in areas ranging from marketing to acquisitions (on both sides of the table) to product management, development and design.
Bruce founded UpUp Labs in 2012 to help product development teams work better together to deliver great products to market faster. He also applies his expertise to building innovative new tools like Reqqs, the smart roadmapping tool. Bruce is a prolific blogger, as well as an organizer and internationally sought-after speaker at product management, development, and innovation events. He was recently a judge at the Harvard Business School New Venture Competition, and is the organizing force behind the BPMA's PRODiE awards. All of Bruce’s many ProductCamp sessions at locations around the country have been standing-room-only.
[GrowthHacker Conference '16] Willix Halim, SVP Growth at Freelancer.com: Cre...GrowthHackers
In this presentation, Willix Halim, SVP Growth at Freelancer.com, talks about how to create A Full Company Growth Culture.
Watch the full video at: www.Growthhackers.com
10 Best Practices for Calculating Your Customer Health ScoresAmity
How do you know if a customer is healthy? Well... by referring to their Customer Health Score, of course.
When you're considering whether to establish a Customer Health Score, typically your end goal is to develop an Early Warning System to help your team focus on proactive Customer Success.
Having an effective health score will help you:
-Become proactive and data-driven
-Manage your entire customer base
-Have executive visibility on overall progress
In this webinar, we will discuss the 10 best practices you need to consider when calculating your Customer Health Scores.
How to Design and Build a SaaS Platform for the Enterprisesaastr
Good software is at the core of the apps and digital experiences we rely on every day. What do you need to consider when creating software that will be able to quickly scale and meet customer demand -- especially when the unexpected happens? Domo's Catherine Wong will share the ins and outs of designing, building and scaling a SaaS platform, based on her experience building some of the industry’s most robust SaaS offerings. In this session, she will discuss: · Why people are the starting point when you’re designing enterprise software · Why you should prioritize enterprise-grade features in the early stages of software development · Why you need to treat data as code
How to Measure and Influence Product Adoption to Achieve Customer SuccessAmity
For most CSMs, adoption is the lifecycle stage that comes between onboarding and renewal, but it’s also a process, an action, a metric.
Adoption is a critical step to Customer Success, but there’s a lot of uncertainty around what it means exactly, and how to make sense of it.
In this webinar, we discussed:
• The key metrics to evaluate customer adoption
• How to monitor adoption
• Proactive measures CSMs can implement to influence adoption
• Reactive action points to course correct a rocky adoption
• The connection between adoption and Customer Success
1. Customer Success LOVE formula. Our approach towards Customer Success & Project Management: principles, processes, tools.
2. Setting up Salesforce for clients management. How we combine prospects and customers management processes in one CRM?
3. Communication automation. What tools we use to automate communications with our customers and to help CSMs to be more efficient and cover more projects per one CSM?
4. Automatic revenue planning. How we calculate customers revenue for P&L management?
5. Predicting customers churn rate. What methods and tools we use to define customers at risks?
6. CSMs’ efforts prioritizing. How we define Customer Success focus to plan and prioritize CSMs efforts?
How to Build Your Customer Onboarding PlaybookAmity
Onboarding is a key Customer Success responsibility that can make or break your relationship. During onboarding, a CSM has the opportunity to trigger behavior change, set realistic goals, and define success plans. This opportunity comes with a responsibility - that of ensuring the customer gets value as quickly as possible.
In order to improve that time to first value, you need to create and perfect your onboarding playbook to closely define the tools and actions you’ll need for success.
With a set of documented standard steps, you'll be able to streamline and unify your onboarding process into a proactive game plan.
Building Skills in Customer Success LeadershipAmity
Are you a new customer success leader, or a CSM who aspires to move into a management role? Are you an experienced executive who moved into customer success from another discipline like sales or product? This webinar focuses on how to tailor these core management areas to customer success, and how to pick up skills in these areas if you don’t have leadership experience.
9 Ways to Supercharge Customer Success ProductivityAmity
Do you ever feel stuck in a loop? So many great ideas, but so little bandwidth to actually get things done. As customer success gets out of its infancy stage, some teams are figuring out how to boost their productivity and achieve their full potential.
Monday.com is an example of that. With 26,000 accounts and 18 customer success managers, they’ve taken project management best practices and applied them to their day-to-day.
With these techniques, the team is able to measure the exact working capacity of both Success and Support, and the structure they’ve created drives a “get things done” culture amongst its members.
In this webinar, Tom Ronen, Head of Customer Success at monday.com shares the 9 steps to boosting CSM productivity. The webinar will cover how to:
• Map out the organization’s responsibilities
• Identify leading and lagging KPIs to track progress on these responsibilities
• Build a high-level roadmap
• Break projects into pieces, prioritize, and assign owners
• Create a weekly task board
• Reflect back on progress to assess capacity and performance
Shatter the Customer Success Performance PlateauAmity
We know what customer success is supposed to do: predictably drive revenue growth. Seems clear enough, but what’s less clear it how to actually make that happen.
If you’re doing everything you can but it still feels like your results are stagnating - you’ve hit the performance plateau.
Breaking the circle of limited customer success performance will send your KPIs skyrocketing and your customer success team changed forever. If you're looking to become a game changer and crush your goals, there are a few changes you should make to your workflow, you just need to know what, and how.
Featuring speakers from Apperian, Clearhead, j2 Global Communications, Western Governors University
Tiffany Early, Director, Digital Branding, Apperian
Ryan Garner, Co-Founder and Executive Vice President, Clearhead
Matthew Vandewouwer, Marketing Manager, j2 Global Communications
Steve Petersen, Senior Website Marketing Coordinator, Western Governors University
Are you redesigning your website in the next year? Many industry experts agree that it’s best to develop a website iteratively, using A/B testing and optimization, but some websites are so rusty that only a major overhaul seems to be the solution. It can be daunting to navigate the critical process of a redesign: rising costs, missed deadlines, and plummeting conversion rates instead of anticipated lifts. Learn from the experts on how to use customer interviews, closed-loop sales feedback, web analytics, and A/B testing to determine the optimal mix of content, navigation, and calls-to-action for your site. Get tips on how to drive results in spite of tight timelines, limited resources, CMS restrictions, and small datasets.
10 Lessons for Your Startup Customer Success Game PlanAmity
The startup days are the most exciting, yet most chaotic ones. You need to establish brand recognition, build a loyal customer base of early adopters, all the while reaching product-market fit on tight resources and with a small, time-starved team.
At the startup stage, winning customers is a priority, sometimes at the expense of retention efforts. When teams are doing a bit of everything (and anything) it can be difficult to define proactive churn mitigation strategies.
What Are Growth Teams For, and What Do They Work On? By Greylock's Growth Adv...Greylock Partners
I receive a lot of questions about growth teams. Naturally, there is a lot of confusion. Is this marketing being re-branded? Who does this team report to? What is the goal of it? What do they actually work on? When do I start a growth team for my business?
The purpose of growth is to scale the usage of a product that has product-market fit. You do this by building a playbook on how to scale the usage of a product. A playbook can also be called a growth model or a loop.
The first question you should ask before asking about growth is if you have product-market fit?
The Product Journey: How to work with customer success to create a great prod...Aggregage
In this session, Hannah Chaplin and Rebecca Notté will detail the challenges of managing feedback between product and customer success teams and share their best practices on how to combat these challenges.
Curing Shiny Object Syndrome: Setting Goals & Priorities for Success - Bruce ...ProductCamp Boston
Ever feel like you have a hundred #1 priorities? That you are somehow magically supposed to do 12 things at once? Do your executives' priorities seem to shift from day to day, or even hour to hour?
Your company may be suffering from Shiny Object Syndrome.
Shiny Object Syndrome: pursuing every idea that seems good without prioritizing, seeing it through to a reasonable return on investment, or deciding to abandon it when it doesn’t deliver.
In this session, veteran startup guy and product person, Bruce McCarthy, will help you understand how to focus your efforts consistently on needle-movers, gain buy-in and support from executives, and pick the truly great ideas out of the stack of merely good ones.
In this interactive session, you will learn:
- How to translate the CEO’s vision into product direction
- The difference between a goal and an initiative
- The 9 types of business goals and how to tell which to focus on with your product
- How to map your product goals to corporate strategy
- Pitfalls to avoid in collecting and ranking ideas
- Why LOE is critical to prioritization (and how to get it quickly)
About Bruce McCarthy
Bruce has founded 3 companies and led teams in organizations ranging from startups to market leaders such as Art Technology Group, Oracle and D&B. Prior to UpUp Labs, Bruce was VP of Product at NetProspex. He has demonstrated his leadership in areas ranging from marketing to acquisitions (on both sides of the table) to product management, development and design.
Bruce founded UpUp Labs in 2012 to help product development teams work better together to deliver great products to market faster. He also applies his expertise to building innovative new tools like Reqqs, the smart roadmapping tool. Bruce is a prolific blogger, as well as an organizer and internationally sought-after speaker at product management, development, and innovation events. He was recently a judge at the Harvard Business School New Venture Competition, and is the organizing force behind the BPMA's PRODiE awards. All of Bruce’s many ProductCamp sessions at locations around the country have been standing-room-only.
[GrowthHacker Conference '16] Willix Halim, SVP Growth at Freelancer.com: Cre...GrowthHackers
In this presentation, Willix Halim, SVP Growth at Freelancer.com, talks about how to create A Full Company Growth Culture.
Watch the full video at: www.Growthhackers.com
10 Best Practices for Calculating Your Customer Health ScoresAmity
How do you know if a customer is healthy? Well... by referring to their Customer Health Score, of course.
When you're considering whether to establish a Customer Health Score, typically your end goal is to develop an Early Warning System to help your team focus on proactive Customer Success.
Having an effective health score will help you:
-Become proactive and data-driven
-Manage your entire customer base
-Have executive visibility on overall progress
In this webinar, we will discuss the 10 best practices you need to consider when calculating your Customer Health Scores.
How to Design and Build a SaaS Platform for the Enterprisesaastr
Good software is at the core of the apps and digital experiences we rely on every day. What do you need to consider when creating software that will be able to quickly scale and meet customer demand -- especially when the unexpected happens? Domo's Catherine Wong will share the ins and outs of designing, building and scaling a SaaS platform, based on her experience building some of the industry’s most robust SaaS offerings. In this session, she will discuss: · Why people are the starting point when you’re designing enterprise software · Why you should prioritize enterprise-grade features in the early stages of software development · Why you need to treat data as code
How to Measure and Influence Product Adoption to Achieve Customer SuccessAmity
For most CSMs, adoption is the lifecycle stage that comes between onboarding and renewal, but it’s also a process, an action, a metric.
Adoption is a critical step to Customer Success, but there’s a lot of uncertainty around what it means exactly, and how to make sense of it.
In this webinar, we discussed:
• The key metrics to evaluate customer adoption
• How to monitor adoption
• Proactive measures CSMs can implement to influence adoption
• Reactive action points to course correct a rocky adoption
• The connection between adoption and Customer Success
1. Customer Success LOVE formula. Our approach towards Customer Success & Project Management: principles, processes, tools.
2. Setting up Salesforce for clients management. How we combine prospects and customers management processes in one CRM?
3. Communication automation. What tools we use to automate communications with our customers and to help CSMs to be more efficient and cover more projects per one CSM?
4. Automatic revenue planning. How we calculate customers revenue for P&L management?
5. Predicting customers churn rate. What methods and tools we use to define customers at risks?
6. CSMs’ efforts prioritizing. How we define Customer Success focus to plan and prioritize CSMs efforts?
In the book "The Trillion Dollar IT Revolution" I describe the important and neutral role of the IT Project Coach to ensure the success of an IT project. As a pilot who helps big ships to enter the harbor safely, an ITP Coach assists all project members to build a guaranteed success with the highest motivation. I show a process to improve the IT Project Management, saving a massive amount of revenue. I aspire to make working more enjoyable in IT, refocusing from Human Capital to Human Beings. A holistic vision of leadership, communication and success in today’s IT world.
Through extensive analysis, I discovered a wide range of studies and statistics showing all that 30 - 70% of IT projects fail. Financially of great importance is the fact that the average company has listed "at risk – projects” for 74 million dollars every year. This important gap in IT project management calls for action.
Genetic diversity and phylogeography of
Polynesian Sandalwood (Santalum insulare) by chloroplastic and nuclear microsatellite markers: definition of genetical provenances in Pacific Islands and Asia
A presentation briefing about the economics of greenhouse production of Capsicum.
A Greenhouse is an integrated solution that provide us with an ideal environment for cultivation all year round.
How to Grow Your Auto Body Business and Dominate Your Local Market in a Conso...asTech
How to Grow Your Auto Body Business and Dominate Your Local Market in a Consolidating Industry was presented to several auto body shops in Springfield, MA on October 2, 2014. A special thank you to Sherwin Williams for sponsoring this event.
Acquisition, Conversion and Retention – Getting the Most Out of Your Magento ...Nosto
Here are the presentations for PushON, Peer1, dotMailer, and Nosto which were presented at the PushON Magento Event '' Acquisition, conversion and retention – getting the most out of your Magento website'' that took place in Manchester on 8th of July 2014 at the Hive.
The event covered all the key questions facing eTailers in just a morning.
The following topics were discussed during the event:
* How to increase conversions and boost revenues with personalised recommendations
*How to grow your business online using SEO and PPC
*Why speed matters- a walk through the process of the ideal Magento hosting environment
*Using email marketing to humanise the online purchase journey and maximise the return on relationship
SEMA 2015: How to Market to, Sell and Service Today's Connected Consumer asTech
Generation “C” is not a demographic. It's everyone. Your existing and potential customers are all connected, and in control. Today’s connected consumers require all businesses, including collision repairers to connect, communicate, market to, sell and service them in the same ways they connect and communicate! This session helped attendees understand the tools, technologies and techniques today’s automotive businesses need to utilize to connect with, communicate, market to, sell and service today’s “connected consumer.
Pricing engine acquisio local sem webinar-finalAcquisio
As publishers and local search providers struggle to find ways to create improved margins, they have found an important ally in technology. New tech is helping automate much of the work humans have been performing like proposal management, CRM connectivity, publisher account provisioning and setup, keyword research, budget and bid management, ad creation, call tracking, client reporting and so much more. Join us for an overview of the state of automation today, some examples of companies who maximize their use of automation and the results they have obtained, as well as a discussion on the role of machines and humans in local search.
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
Patrick Campbell of ProfitWell talks at BoS Conference USA 2016.
See all talks here: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/
Mastering of Business Development Project.pptxOmar Abdraboo
This project was done under the supervision of Nadeem Barakat the Regional Business Director of Chefaa, The purpose of this project is to apply what we have learned throughout the Mastering Business Development Course that was provided by Nadeem Barakat at Eslsca University. The course was very thoughtful and it helped me rearrange my thinking process and always go for a pattern to find between the successful things that I have achieved or wanted to achieve. I recommend it %100.
dat Struct is a leader in providing offshore IT/eCommerce services across industry verticals, dat Struct combines deep industry knowledge, operational excellence, a partnership approach to client engagement and comprehensive service offerings across various industries to enhance the customer’s value proposition as well as their profitability.
How to Think Product Analytics in PM Interviews by Amazon Sr PMProduct School
Main takeaways:
- Knowing what metrics to measure and how to measure them are key skills for a Product Manager. Interviewers are always going to gauge this aspect.
- How should we think about setting Product Metrics for every situation? How should we think about measuring these?
- What are the strengths and limitations of A/B testing. When can you use it and when should you rely on other methods? What are the different methods for measuring metrics and when to employ those.
To compete and win in 2016 and beyond auto body and repair shops need to consider the following:
Operating their Business Better, Faster, Cheaper
Operate a Process Driven Business VS Whack “A” Mole Management
Insure You are Capable of Repairing Today's Vehicles - Certification
Use Technology…Don’t Fight It...
Use Technology to Sell More
Use Technology for More Focused and Measurable Marketing
Use Technology to Focus on Today’s Consumer
Similar to Digital Breakfast: Trends & Technologies (20)
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
4. TRADITIONAL PAYMENT GATEWAYS
• Whatare traditional paymentgateways?
• Slow implementation times
• Dated implementation methods
• Admin and process overheads
• Usability and branding
5. A BETTER APPROACH
• Whatare hosted paymentgateways?
• Device and implementation agnostic
• API Driven
• Simpleand quick to implement
• Reduced admin overheads
6. “The best online credit card processor
for small business”
Source: www.businessnewsdaily.com(March 2016)
7. • Flexible implementation
• Mobiledevice friendly
• No merchant account required
• Costeffective
• Allows for growth
• Perfect for testing
• Quick to market
• Beautiful interface
www.stripe.com
8. TRADITIONAL E-COMMERCE PLATFORMS
• Whatare traditional e-commerce platforms?
• Longtime to market
• Self-hosted infrastructure overheads
• Incrediblecomplexity
• Managementcompanies
9. A BETTER APPROACH
• Whatare hosted e-commerce solutions?
• Third party infrastructure
• Quick to market
• Refined user interface
10. “Foxycart has allowed us to create our own
complete and custom eCommerce solution.”
Source: www.foxycart.com/whos-using-foxy (May 2016)
11. • MultipleStores
• Refined User Interface
• ProductTypes
• ProductCustomisation
• Transaction Extras
• Internationalization
• Single Sign On and Integration
• Level 1 PCI-DSS Compliance
www.foxycart.com
12. WHERE DOES PAYPAL FIT IN?
100 Currencies
SupportedWorldwide
11% of allUK
E-Commerce transactions
20% Completed
ona mobiledevice
22 millionUK accounts
created since launch
15. Social media has been instrumental in
cutting down response times.
46m 20s 12m 21s 20m 29s 29m 24s 20m 20s
16.
17. WHATSAPP
• Mostpopular global App (Apr 2016)
• 64 billion messages everyday (statistic.com: Jun 2016)
• More than 1 billion monthly activeusers (statistic.com: Jun 2016)
• Simple, no complex UI to understand
• One-to-onerelationship, personal
• Widespread adoption
18. SNAPCHAT
• 100 million daily activeusers globally (Snapchat: May 2015)
• SnapchatSurpasses Twitter in Android Installs (CNBC: May 2016)
• On-demand geo-filters (includingmetrics)
• Reach new markets (users: 13 to 34 year olds)
19. MESSENGER
• 900 million monthly activeusers (Statistic.com: Apr 2016)
• SDK for developers / brands
• Chatbots for customer service
• Chatbots for e-commerce transactions
20. Beyond the sale
• Lightweight, agile systems
• Testuptake whilstkeeping costs down
• Real-timecustomer service
• Personaliseor one-to-many relationships
21.
22. Emily Wilkinson Dan Eastley
ManagingDirector Technical Director
emily@socialyou.co.uk
@ewilko
dan@socialyou.co.uk
@DanEastley
24. Fundamental Principles
Google’s core algorithm has always drawn from the academic
journal citation model
Generally speaking the more citations a paper has the more
authority it has
Generally speaking a website’s citations (links) indicate a level of
authority
25.
26. Being Relevant
Links by themselves are not enough
Relevance is key
Relevance factors include:
Who links to you
Over what period
How users interact with your site
27. Parenting Blog
Clothing Designer
Other Bloggers
Consumer News
Forums
Social Media
News Sites
Local Clothing
Outlets
Awards Websites
Advertorials
Topical Relevance
29. RankBrain
A further move to understand the
meaning or intent behind searches
“dairy milk prices”
or
30. Potential Factors:
• Pogosticking
• Click Through Rate
• Time on page/site, click depth
• Returning to the site or page
• Sharing/amplification/engagement
• Page speed
31.
32. Three Audiences With Different Needs
Contemplation Preparation Action
Browsing a High St Window shopping /
Entering the shop
Seeking a specific shop,
ready to buy
SEO/UX/Content
ResearchBased,
High Perceived Value
SEO/UX/Content
Social Proof,
Target Concerns,
Micro Conversions
SEO/UX/Content
Direct Access to Goal,
Conversion Optimisation
PPC
Broad terms,
potentially low ROI
PPC
Long tail terms with specific
landing pages, Remarketing
PPC
High value terms with
dedicated LPs,
Direct Access to Goal,
Remarketing
36. Real World Examples
• Pogosticking
• Click Through Rate
• Time on page/site, click depth
• Returning to the site or page
• Sharing/amplification/engagement
• Page speed
Editor's Notes
We’re a Digital Marketing agency based in Andover
Specialising in Websites and Social Strategy
Wrapped up with a key focus on analytics
The entire goal is to give accountability of sales to specific channels/posts
Stats tell us that 82 % of UK individuals regularly shop online
Amazon (16 percent market share), followed by Tesco (9%) and eBay (8%).
Well over 100 Billion Euros per year
(http://ecommercenews.eu/ecommerce-per-country/ecommerce-the-united-kingdom/)
As online shopping grows, so does the technology that sits behind it.
Adapting to mobile, speedy checkout and contactless payment.
There are plenty of early adopters of tech, which means that new ideas, new devices are released in short periods.
Payment gateways are being forced to keep up
This is hard when bank technology is so slow to move.
We’re going to give you a very simplistic overview of the setup
eCommerce platforms
Payment gateways
“As online marketshare grows, technology adapts and payment methods are forced into changing to accommodate device size, shopping habits new payments methods (paypal, contactless, apple watch). We’re going to take a look at payement gateways and ecommerce’
What are traditional gateways?
The majority of the implementation and testing is the responsibility of the client/developer
They act as point between the banks – authorising and moving money from the payee to the receivers merchant account.
This is a very simplistic view of them – you may of heard of some of the big names SagePay, WorldPay, Authorize.net
What are the problems with these traditional gateways? Bear in mind, there are scenarios where this approach works.
They use SDKs that are slow to implement and test – SDK - Software Development Kit, provided by gateway
Clunky and over engineered - Designed as a do everything for everyone
Mismatch of coding standards within organisations – hard to work with
More testing / potential security holes
Dated implementation methods
Old technologies and libraries
Technology in banks moves notoriously slow
It’s tightly coupled to back-end of banks.
Large amount of admin overheads
Setup / Sign-Off of each component - Internet Merchant Accounts, Gateway, Website.
Linking all together.
And then there’s PCI Compliance!
Put in place by banks to ensure security and standards (2004)
Includes patching and updates of software through to how and when card storage is allowed.
Usability and branding
Quick methods of implementation – SagePay Form for example
Poor usage on mobile.
So what’s the better approach? Hosted Payment Gateways
Most of the implementation has been completed by the payment gateway
They take the money from the payee and store it in their own account.
On a rolling basis, money is transferred into a receiver account
Negates the need for an internet merchant account - can work with business accounts.
Again, This is very simplistic - Skrill, Google Wallet, Stripe
Device agnostic
Designed from the ground up to work on a range of devices
API Driven – what does that mean?
APIs allows computers to talk to one another – as simply as possible
What does this mean? You can plug any system into it
Obvious one – websites.
Mobile applications – in-app payments
CRM systems – subscription management?
POS – Tablet or Mobile over WIFI … Get rid of those clunky Bluetooth handsets
Simple and quick to implement
No complex SDKs
Only implement with what you need
There are a whole bunch of methods you can you – make it fit how your model operates
Reduced admin overheads
Less involvement in PCI compliance – from an infrastructure point of view
No internet merchant accounts – direct to business account
Stripe… quite simply our payment gateway of choice
Started in 2010 - this is where E-Commerce, Mobile Commerce and even POS payments are going
Supports a whole range of implementation methods
There are very few companies running the same model as stripe. Closest are
Skrill
Google Wallet
None of them really offer the same feature set and USPs of Stripe.
Reason we love it …
Flexible implementation
Simple APIs for ‘take my money now’ through to
Complex APIs for syncing customer details, receipt sending, subscription management
Mobile device friendly
Simple form – Email, CC Number, Expiry Date, Security Code
Seamless integration with Apps - subscription management
Apple Pay, Android Pay Supported
No merchant account required
Fund cleared to standard business account on a rolling basis
Cost effective
Developers are expensive
PCI security experts – DevOps - are expensive
Allows for growth
Complete stack of functionality, use as little or much as your model (or budget allows)
Subscriptions, trials, coupons. Worldwide currency support
Perfect for testing
High fidelity prototyping
Quick to market
Getting MVP out to market
PCI-DSS Compliant through the entire stack
Beautiful user interface
So apart from a payment gateway, you also need an e-commerce platform – storing products, users, the checkout flow.
What are traditional e-commerce platforms?
Self-Hosted – all elements of the platform are your responsibility
The code sits on your own infrastructure.
The code, integration with payment gateways / third parties, and testing are all your responsibility.
Magento, OS Commerce, WordPress / WooCommerce
Again, lets look at some of the problems with these platforms. - There ARE scenarios where this approach is relevant
Long time to market
Pre-build software might seem quick to implement.
Time to brand, time to customise, Time to integrate with your other platforms
Biggest one … time to test - developers are an expensive asset, more expensive then devs though ... Testers ;-)
Good testers are hard to come by - You can’t skimp on ’cheap’ resources when working your own codebase.
Self-hosted Infrastructure overheads
Require own SSL certificates
Security updates through the entire stack (OS, Services, Platform)
Ongoing PCI-DSS compliance
Redundancy, failover, high-availability
Incredible complexity
Be everything to everyone - Massive feature set – take into account (branding, testing) whether you use it or not
Massive codebase
Management companies
There are companies that manage all of this for you .. Monthly subscription, hugely pricey – not ideal for SMEs
So what’s a better approach? Hosted E-Commerce Solutions?
Shopping process (basket management) is handled on their systems
Checkout process, user management, third party integration code, all sits with the hosted platform.
Products can be stored either in a CMS, or on their side
Integration can be into the website (FoxyCart)
The site can be built as part of the shop (Kong/Shopify)
In a simplistic view, everything associated with the e-commerce side
Third party infrastructure
High availability / redundancy – cloud based
Security and PCI compliance comes as part of the package - patching
Downtime / alerting / continuous integration / continuous testing / continuous use
Bandwidth – it’s a good problem to have when it runs out.
Quick to market
Pre-Built Apps / Integrations / CRM
New ones always being built - by other developers ;-)
New payment gateway launched? Someone will invest in creating the link
POS Integration
Refined user interface
Tried and tested
Driven by their users
Again –As with Stripe, FoxyCart is simply our implementation of choice
FoxyCart is a hosted E-Commerce platform
Huge amount of customisation
Incredibly flexible and powerful
There are quite a few hosted platforms using this approach
FoxyCart is one of the most established
Most flexible
Has the most 3rd party integrations out-of-the-box
It’s implementation method is very unique in that although it is hosted, your product data is stored within your own CMS of choice
No need for content duplication
Multiple Stores
Single Dashboard
Real-time Sales / Phone / In-Person / At Event
Refined User Interface
Mobile / Responsive
Great out-of-the-box
Complete customisation if you want
Product Types
Downloadable
Subscriptions
Donations
Product Customisation
Don't shoe-horn your products into an existing data framework
Run off your own CMS
Transaction Extras
Coupons
Discounts
Internationalization
Tax configuration
Shipping configuration
Single Sign On and Integration
Third parties
Google Analytics - Sales Funnel
Level 1 PCI-DSS Compliance
PayPal is massive
About 100 Currencies out of about 160 world wide
About 11% of all UK E-Commerce transactions
About 20% of these are completed on a mobile platform of some sort
About 22 million UK user accounts – out of 230 worldwide
It tried to address.
The pain and hassle of taking payments (from a merchant)
The skeptisism and worry of giving payments (from a consumer)
And it nailed it! For both B2C transactions (the obvious one) as well as B2B, and C2C
Currently there is a couple of versions
Pro version is more like a traditional gateway
Standard version is more like a ’new’ gateway (Stripe) –although this has been in place for a long long time and the user journey is awful.
PayPal is the ‘be everything to everyone payment processor’
And that’s where it falls down.
It’s B2C payments are convoluted. Freezing funds. Non-regulated.
They have monopolized the industry. Meaning …
They are expensive
But ... The big caveat .... It’s not all bad.
Their brand is incredibly strong.
It brings kudos to your E-Commerce/Payment setup just by offering it.
Don’t force users through it, give them the option.
Why use these new approaches?
Faster time to market
Agile
Implement granular functionality peice by peice
Evolving as you go
Technology changes so quick
And although financial transaction implementations are certainly at the slower end of the scale
You can still adopt new ways of working, new implementations, agile processes
You can get functionality out their to your users quickly
Importantly, you can do it cheaply.
One big caveat ... This approach doesn’t always work for massive high traffic/high turnover sites – bespoke, own infrastructure (cloud at least), own internal teams may be more cost effective.
You can mix the 2 if needed. Hosted E-Commerce and traditional gateway – or vice versa
What about cost?
Don’t try to over-analyse these figures, take them with a pinch of salt
They are very ‘ballparky’ and simplistic
There are a whole bunch of factors that will effect implementation and running budgets
There are 4 variations of costs
Low Sales (100) Low Price Point (£10.00)
High Sales (1000) Low Price Point (£10.00)
Low Sales (100) High Price Point (£100.00)
High Sales (1000) High Price Point (£100.00)
Traditional Setup:
The initial outlay / investment is high – design, development, TESTING
The annual costs involved are considerable, but steady regardless of sales and price points
The new setup:
The initial outlay / investment is still considerable but much less than that of a traditional setup.
The annual costs are low for low sales. High sales of a low price point are comparable to a traditional setup
When you start getting considerable amounts of sales, or high sales of a high price point – annual costs rise dramatically
The important figures are the costs over a period of years
I would say 5 years is very much the minimum for leaving an e-commerce site
After a 10 year period, you’re well overdue a redesign/build of your site
new technologies are launched
old technologies are unsupported.
Device capabilities improve
Low Price point or Low sales, or both – and this new method is considerably more cost effective over a longer period
Only when you’re doing high sales on a high price point does it warrant a traditional and bespoke setup.
Once you’re online and listing your products, the actual transaction is just a portion of the sales cycle
Customer service plays a large part.
This can be pre-selling…
Support during transaction…
And post-purchase support….
More recently, popular social platforms have been a way for consumers to reach these companies, and vice versa.
Customer service can be tricky to do correctly.
The graph on screen shows the average time (daily) users spend on each platform.
Initially, customer service was about being on the right platforms
Now its about creating that integrated experience, regardless of platform.
There are some key Apps that are going to be growing and can be used for customer service in the near future.
Apps are a popular way of creating a link between social networks and your brand.
You can create something that is really useful to your customers, and gives them all the information they could need about your product or service.
However, apps are pricey.
Retention rates for Apps can be difficult.
Why not use something that already exists?
Tap into a massive customer base, without the £30k – 40k overhead?
It’s not traditional social media based customer service. It’s piggybacking another platform, that is widely used.
It’s is quick, interactive customer service.
Reports state that WhatApp is beating its competition hands-down
Offers one-on-one relationships with brands and customers
Great for the cash-rich-time-poor customer
Popular in Brazil and India for luxury brands such as Cartier, Armani, Diesel (80% conversion rate) – send price lists, offer exclusive deals, first view on produces
Good to small business – one-to-many, use groups, gyms, students
In a time of inboxes stuffed with messages - SMS boast a 98% open rate
In the near future, this platform is opening to companies
Engage with one or multiple customers
Receive feedback
Get analytics
Created automated responses (out-of-hours)
---------
Features
Desktop app available
Message multiple customers
Analytics
Automated messages
Hidden platform - non public (such as tweeting – or facebook conversations)
Easier to share media files (privately) – instructions, screenshots, locations
Desktop app available
Good for internal team support
Another big player with a simple UI (once you understand how to use it)
Brands can advertise through stories and geo-filters – options like live or local
Personal touch – send content to your followers
Solve user issues using video and photos
Thank your customers – personal video message
Tips for product usage – short videos, images
Release new products – add Snapchat logo in packaging
Good for Brand awareness, completing the customer sales cycle. Reaching a new market
----
The latest reports put Snapchat’s user base at more than 100 million people, though the exact number has not been publicly disclosed and could be well beyond that.
Another big player…
Offer full on integration with the application – we’ll show you an example of this shortly.
Bit more involved than customer service bots.
Closer to the bespoke app route – still using someone else's platform.
Book a table at a restaurant, review an e-commerce order, download flight tickets – all within the app
Offer merchandise post sale “Did you buy your branded hoody?”
Give exclusive deals to those customers who has just purchased with you.
-----
Messenger is devising new ways to “interact with businesses or services to buy items (and then buy more again), order rides, purchase airline tickets, and talk to customer service in truly frictionless and delightful ways.”
These could let users make a restaurant reservation, review an e-commerce order and more. You can swipe through product carousels and pop out to the web to pay for a purchase.
“Chat bots are small programs that integrate with a chat platform and provide some advanced type of functionality in a fairly easy fashion.”
In summary, commerce and payment can be lightweight and agile in deployment
Brands can make use of new tech, keeping overheads down whilst testing the uptake
Existing popular Apps are opening to brands
They can provide a customer service communication channel
They can offer problem-solving, aid purchases and get feedback from users
They can offer personalised or one-to-many communication with your customers
Most importantly, they offer brands the chance to be in the conversation at the right point in the sales cycle.
December 2015 – USA
Two of the most widely cited papers of the last 100 years.
Volume of links is becoming less important, relevance is increasing in importance.
Announced in late 2015 RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results.
Query success metrics
If you were Google how would you make a best guess?
This is all very early stages but by utilising a framework for better understanding visitors you can make it easier for RankBrain to match your page with a searcher
intent based SEO/UX – outline my background, CoC more broadly, and the steps to aligning CoC with digital marketing.
The key challenge becomes – how do we present and optimise content on our website in a way that recognises that different groups of people will have different relevance indicators.
Applying CoC to the Web
My journey to using Teamwork.com
Real world examples of how the CoC can be applied to the Intent Marketing for SEO benefits
Pogosticking - Who is this page for, and once here will there needs be met?
Click Through Rate - Using PPC as a tool for developing better CTRs (only if your CTR and QS are strong)
Time on page/site, click depth - Content that is relevant to the three CoC stages
Returning to the site or page - Can we satisfy the ‘researcher’ and keep them onsite?
Sharing/amplification/engagement - Being clear on the target audience when seeking amplification
Page speed - Technical improvements to enhance the user experience GT Metrix – competitors are a good benchmark