The document discusses potential masthead names for a punk rock magazine. The author considers names like "PUNK!", "MAYHEM", "ANARCHY", "SCREAM", "CRASH", "BANG", "RAGE", and "Z", analyzing how each name fits or does not fit the magazine's genre and style. The author ultimately selects "CRASH" as the masthead, feeling it captures the punk rock aesthetic through its short, powerful sound and resemblance to a crashing symbol. The author designs the masthead in a shattered, broken style to further reflect the magazine's inspiration of Kerrang magazine.