The document discusses potential name and design options for the masthead of a magazine focused on rock, metal, and punk music. It considers names like "Rebel Yell", "Distortion", and "Basket Case" that reference rebellious themes common in those music genres. It also proposes using black as the masthead color since black is strongly associated with metal and rock aesthetics like black leather and black metal. The goal is for the masthead to clearly convey that the magazine will cover rock, metal and punk music in an informal style for audiences interested in those genres.