This document discusses how multi-sided platform business models are disrupting existing markets and impacting producers, consumers, and startups. It explores how the platform owner controls demand and supply on the platform, causing producers to become dependent on the platform marketplace and lose customer relationships. Consumers also lose freedom of choice as they are confined within the closed-loop platform economy. Startups are trapped playing the platform's innovation games and have no freedom to go to market on their own. The platform provider exercises significant control over the platform and value exchange through owning identity, logistics, payments, pricing, and marketplace rules.

1. Jan Roschek Thomas Mierschke
Platform Economy Impact
How multi-sided Platform Business Models
disrupt existing Markets and impact
Producer, Consumer & Startups
Does a Digital Ego exist in the Platform Economies?

2. About Us
 Digital Business Development
 Execute Growth & Innovation Strategies
 Industry, IT, OT & Entrepreneurship Expertise
 Expert Ecosystem Orchestration

3. What makes a Platform?

4. Digital Biz Architecture Layers
Community Networked Marketplace
IT & OT Infrastructure
Data
Engagement & Interaction
Digital Business Model
Holistic Cyber & Physical Security
Digital Biz
Enablement
Digital Biz
Capabilities

5. Customer
Experience
Supply Demand
Platform Components

6. Platform
Orchestration,
Automation &
Ease of Use
Community
Networked
Marketplace &
Real Time
Interaction
Data Acquisition,
Analytics &
Proactive
Intelligence
Engagement
Innovation,
Co-Creation &
Virality
Customer
Experience
Supply Demand
Multi-Sided Platform Market
Platform
Owner
ConsumerPartner / Startup
Producer

7. Platform Attributes
P
U
R
P
O
S
E
Dashboards
Algorithms
Engagement
Experimentation
Interfaces
Leveraged Assets
Staff of Demand
Community &
Virality
Collaboration
Autonomy
internal external

8. Platform Attributes
P
U
R
P
O
S
E
Dashboards
Algorithms
Engagement
Experimentation
Interfaces
Leveraged Assets
Staff of Demand
Community &
Virality
Collaboration
Autonomy
internal external
Order
Control
Stability
Creativity
Growth
Agility

9. Platforms shine like Lighthouses
They give Direction but no Position

10. Platform Play
Your Position in the Platform Economy
Producer
Platform
Owner
Consumer
Startup
Supply Demand
Innovation
Who is in the Lead?

11. Workshop Thesis:
 The platform owner controls demand and supply
 The producer gets dependent on platform market places
and is losing his customer relation
 The consumer loses his freedom of choice,
he seems to be in control, but is prisoned
in the closed looped platform economy
 The Startup is traped in the Innovation Game

12. Platform Impact on Producer
 Liberate Supply - Gatekeepers Dead
 New Deployment- & Consumption Models
 The Knowing Customer
 XaaS
 Networks & Communities, Virality
 Open Source
 Speed
 Perfection of Matching Demand & Supply

13. Does Customer Engagement
Produce Faster Horses?
The Innovation Trap in Co-Creation

14. Platform Impact on Customer
 Multi Layer Monopoly
 Robotic Curation Creates a False Reality
 Searched Knowing creates “Deformed” Customer
 Shared XaaS Consumption Liberty
 Perfection of Matching leaves No Choice
 Community Networked Marketplaces

15. Is a Startup
an external
Innovation
Function
or
can it
survive in
the
Digital Age
on it‘s own?
Platform Impact
on Startups

16. Platform Impact on Startups
 Innovation Games
 Liberate Supply – No-Go To Market Freedom
 New Deployment- & Consumption Models
 XaaS
 The Knowing Customer
 Networks & Communities, Virality
 Open Source
 Speed
 Perfection of Matching Demand & Supply

17. Platform Business Control
The Platform Provider exercises significant control over the platform & the value
exchange:
He owns:
 the identity of its participants
 the transportation logistics
 the payment mechanisms
 the pricing
 the rules that govern the marketplace
The Hidden Risk of Platforms is Manipulation