This document describes a product called WiseVR that measures and analyzes user behavior and experiences in virtual reality. It tracks metrics like position, interactions, field of view and focus. This allows creators to understand what users like and dislike, improve virtual tours and games based on data, and increase sales and conversions. The company is building a SaaS tool that provides this analytics data to customers. It sees opportunities in the growing virtual and augmented reality market and plans to first build easy integration and an API, then grow its customer base. The founding team has experience developing VR software and content.

1. Google Analytics for Virtual Reality
We measure, analyze and show
what people feel in Virtual Reality.

2. Problem

3. We cannot see what people like and don’t like
inside Virtual Reality.

4. We cannot track how they are moving.

5. We cannot see what they see.

6. We don’t know how they feel.

7. If we cannot measure,
we cannot improve!
Improvement = more money
and bigger revenue.

8. Product

9. What is ?
WiseVR measures and tracks people behaviour
in Virtual Reality
We are able to track and measure precisely their
position, interactions, field of view and focus

10. Possibilities of Virtual Reality
Virtual Tours inside non-existing buildings, interiors, to see what
people like/dislike and increase early stage sales.
New cars interiors visuals measured and checked what people really
like, to speed up decision about purchase.
Virtual Game experience changed by focusing on the most enjoyable
elements measured with WiseVR.
360 Videos from apartments to rent/sell shown in VR and building
profiles about people preferences to improve conversion and speed
up desision process.

11. One more thing…
We will be able to easily track emotions based on
device sensors and connect these emotions with
objects, locations, views.
We will know what people feel about your apartment
and if they like your lamp.

12. Where is money?
We are building a SaaS product, that gives access
to measured and analyzed data.
Smaller products, low traction:
$99 monthly fee for simple access with low traffic.
Big products with significant traction:
Paid per user monthly fee .

13. Market
opportunity

14. 1. Oculus VR raises $2,4 million on Kickstarter
(raised on September 1, 2012)
+

15. 2. Facebook acquires Oculus VR for $2 billion.
(announced on March 25, 2014)

16. 3. Samsung reveals Samsung Gear VR built together with
Oculus VR -complete game changer, as it is based on smartphone
as a screen and main unit. (revealed on September 3, 2014)

17. 4. Many teams present their VR headsets using either
computers, smartphones or streaming.

18. 5. Many 360 Video cameras already announced
or on Kickstarter.

19. Marketing and
Growth Strategy

20. 1st step
To build easy system of tracking time, position, field of
view and focus for 360 videos and Virtual Tours apps
(built using Unity3d, Unreal Engine and regular 360 Videos).
We have a network of companies ready to implement
this and start using immediately.

21. 2nd step
Build an API that will be easily implemented into any
code (mostly focused on Unity3D and Unreal Engine,
as they are covering most of the market)
and give access to online system.

22. Most important thing is easy button
for everybody:
User (works smoothly in the background)
Developer (super easy implementation in few minutes)
Product owner (simple access to web app with all data
visually presented)

23. Team

24. Working on software for Oculus DK1 and 2
for many months.
Working on Samsung Gear VR project for
few months already.
Developed full technology for DrOmnibus
- system of therapeutical games for autistic children,
measuring their behaviour, results and
improvements in therapy.
Complete skillset to build a product
(UX, Design, Developement, Marketing).
Double StartupWeekend Winners, StartupWiseGuys
accelerator alumni, crazy team.
Jazzy Innovations

25. Working on 3D visual animations for many years.
One of the most ambitious 2-people team focused
on Augmented Reality and Virtual Reality High Qual-
ity content in Europe.
Were working for HBO, Toyota, Adobe and their work
is always remarkable.
Fafankula

26. Google Analytics for Virtual Reality
Thank you!