The document discusses the idea that the future of business is romantic. It provides three "Rules of Enchantment" for making business more romantic: 1) Find the big in the small by seeing ordinary things as extraordinary, 2) Keep the mystique by maintaining ambiguity and unpredictability, and 3) Suffer a little by embracing frustration, danger and vulnerability. The document argues that business should prioritize qualities like emotion, serendipity and ephemerality over predictability, efficiency and reliability in order to humanize business and make people feel more.
Leading is always risky. But risk is part of any creative process. Storytelling is an ancient art that can help you communicate your ideas with more emotion and impact on your audience.
This presentation is the final assignment of the Storytelling for Influence course from IDEO University I have recently finished.
Leading is always risky. But risk is part of any creative process. Storytelling is an ancient art that can help you communicate your ideas with more emotion and impact on your audience.
This presentation is the final assignment of the Storytelling for Influence course from IDEO University I have recently finished.
The Business Romantic: Designing for MeaningTim Leberecht
Business is one of the most important systems of our lives. We spend the majority of our waking hours at work, and the products and experiences we buy define us. And yet we have divorced business from large parts of our humanity.
For many of us, something is missing, something both essential and immeasurable: romance.
Against the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to “quantify” all of our behaviors, The Business Romantic makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves.
What will retailers do with all the data they can collect? Predictive models lead to "anticipatory commerce," where retail gets unreal: products that show up because you mentioned them, products developed because enough people searched for them, pre-positioned deliveries, instant refills, disappearing shops and vapor supply chains. Big data, constant sensing and new approaches to logistics could make familiar parts of traditional retail disappear, but are we ready for what could come next?
The Return of The Sun - Vera Ema Tataro, acrylic painting, Abstract Art Collection 2015, diptych, 90x70 cm, www.veratataro.com , Prague , Czech Republic
According to "Captains of Industry", an annual survey of more than 100 of the most senior figures in top UK companies, 85% of business leaders do not rate their organisations highly in terms of consistently delivering high quality customer service.
Blockchain en smart contracts #pbdag 8 2016 06-27Lykle de Vries
Een kort overzicht van de werking van Blockchaintechnologie, en hoe het leidt tot een Single Shared Source of Truth. Vervolgens een korte beschouwing van wat Smart Contracts dan zouden kunnen zijn, en de uitdagingen die daarbij komen kijken.
For more information, please visit: http://bit.ly/2aoRNk3
Business leaders around the world began 2016 facing a gut-churning bout of market volatility. Many financial markets fell by at least 10% between January 1st and mid-February; 2016 had the worst 10-day start to a year since 1897. No doubt remembering how quickly the contagion of the Great Recession spread and the resulting economic devastation, in early 2016 executives started making fresh assessments of how broader economic factors should affect their operational decision-making.
The Business Romantic: Give Everything, Quantify Nothing, and Create Somethin...Tim Leberecht
Based on the upcoming book THE BUSINESS ROMANTIC (HarperCollins), this talk argues that we underestimate the importance of romance in our lives and that we can find it in and through business—by designing products, services, and experiences that connect us with something greater than ourselves.
Against the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to quantify all of our behaviors, THE BUSINESS ROMANTIC makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves.
THE BUSINESS ROMANTIC not only provides surprising insights into the emotional and social aspects of business but also presents “Rules of Enchantment” that will help both individuals and organizations construct more meaningful experiences for themselves and others.
The Business Romantic: Designing for MeaningTim Leberecht
Business is one of the most important systems of our lives. We spend the majority of our waking hours at work, and the products and experiences we buy define us. And yet we have divorced business from large parts of our humanity.
For many of us, something is missing, something both essential and immeasurable: romance.
Against the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to “quantify” all of our behaviors, The Business Romantic makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves.
What will retailers do with all the data they can collect? Predictive models lead to "anticipatory commerce," where retail gets unreal: products that show up because you mentioned them, products developed because enough people searched for them, pre-positioned deliveries, instant refills, disappearing shops and vapor supply chains. Big data, constant sensing and new approaches to logistics could make familiar parts of traditional retail disappear, but are we ready for what could come next?
The Return of The Sun - Vera Ema Tataro, acrylic painting, Abstract Art Collection 2015, diptych, 90x70 cm, www.veratataro.com , Prague , Czech Republic
According to "Captains of Industry", an annual survey of more than 100 of the most senior figures in top UK companies, 85% of business leaders do not rate their organisations highly in terms of consistently delivering high quality customer service.
Blockchain en smart contracts #pbdag 8 2016 06-27Lykle de Vries
Een kort overzicht van de werking van Blockchaintechnologie, en hoe het leidt tot een Single Shared Source of Truth. Vervolgens een korte beschouwing van wat Smart Contracts dan zouden kunnen zijn, en de uitdagingen die daarbij komen kijken.
For more information, please visit: http://bit.ly/2aoRNk3
Business leaders around the world began 2016 facing a gut-churning bout of market volatility. Many financial markets fell by at least 10% between January 1st and mid-February; 2016 had the worst 10-day start to a year since 1897. No doubt remembering how quickly the contagion of the Great Recession spread and the resulting economic devastation, in early 2016 executives started making fresh assessments of how broader economic factors should affect their operational decision-making.
The Business Romantic: Give Everything, Quantify Nothing, and Create Somethin...Tim Leberecht
Based on the upcoming book THE BUSINESS ROMANTIC (HarperCollins), this talk argues that we underestimate the importance of romance in our lives and that we can find it in and through business—by designing products, services, and experiences that connect us with something greater than ourselves.
Against the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to quantify all of our behaviors, THE BUSINESS ROMANTIC makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves.
THE BUSINESS ROMANTIC not only provides surprising insights into the emotional and social aspects of business but also presents “Rules of Enchantment” that will help both individuals and organizations construct more meaningful experiences for themselves and others.
Skepticism—Look it up!
Nihilism—Look it up!
Doubting the world is a non-issue.
Skepticism toward claims is a good idea.
The only reality for us is our experience.
The world is the context for ordinary being.
Skepticism toward the world is unprovable.
You can doubt anything!
Skepticism is logically self-defeating.
The skeptical attitude finds sufficient evidence to nourish it.
The New Romantic Era in Business and TechTim Leberecht
How can we make work and life more magical? Tim Leberecht, author of the book THE BUSINESS ROMANTIC, believes that a century after the industrial age we are facing another great disenchantment, this time propelled by the connected age with its growing datafication, constant digital overwhelm, and radical transparency. Business is divorced from the full expression of our humanity, he argues, and for many of us something is missing, something both essential and immeasurable that lets us see the world with fresh eyes every day: romance. In response to the “quantification of everything,” Leberecht suggests a new romantic movement in business and tech. Through select workplace and customer experiences, he illustrates the value of choosing intimacy over transparency, mystery over clarity, devotion over data, desire over satisfaction, and vulnerability over consistency. “The moments we lose control are the moments we fall in love,” he says, stressing that romance might be the only remaining differential in a world of maximizers and optimizers.
MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCEsinnerschrader
Google Cardboards (Virtual Reality Viewers made from cardboard) are not for nerds, but for the the masses. Put your phone in and you are ready for the new world: Virtual Reality. 16 million Cardboards are world-wide in circulation. That are more than 80% of all VR Viewers out there.
Without a doubt, Virtual Reality Marketing will be/is in fact an important topic. Part of the customer journey already takes place there. Virtual Reality shops, travel bookings, user generated content, VR concerts, VR analytics,… are happening right now.
In this workshop we will show you the state of the art, examples, best practices and future trends focused on mass virtual reality marketing with the Google Cardboard.
Charge your phones and get ready! Cardboards will be provided.
https://mrcardboard.eu/next-conf-workshop-mass-virtual-reality-marketing-no-rocket-science/
https://www.youtube.com/watch?v=dMslikjhqQM&feature=youtu.be
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As designers we often build models of the people we are building for and their problems we are trying to solve. But how often do we understand our own models, and our own model making? What happens if we consciously uncover the gaps and differences between the our own individual models and those belonging to the people we are working with? What would be the benefit? In this talk Jason will explore how understanding how we build models — taking signals from our environment and experience, pattern matching and how we fill in the gaps — can allow us to build better models, collaborate more effectively, be more creative, and ultimately connect more effectively with the people we are serving by building products.
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The arrival of the HoloLens marks a turning point in creating applications that enrich the real world with virtual objects. The device’s immersive experience, which is referred to as Mixed Reality, opens up an entire world of potential uses in industrial enterprises as well as our everyday lives. Holograms not only enrich our environment – interaction with holograms also facilitates our daily activities. In this session we will give you an overview of what sets the HoloLens apart from other Augmented and Virtual Reality devices, what it can do and what you can do with it. We will also provide an outlook on the use cases we see for the device and discuss your own ideas for the HoloLens. And finally we would like to give you the opportunity for a short hands-on demo.
THE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIPsinnerschrader
Customer expectations are increasing and crossing sector boundaries. Knowing your customers’ needs is key for differentiation and loyalty for most organizations. Employees need to be empowered, new business models developed and new partnerships forged. But where does CX belong in a company? How do we measure it? And more importantly, what does it take to deliver great customer experience across the entire organization?
Camilla Eckerdal is Head of CX Design at one of the world’s leading Telco’s – Telia and Stefan Moritz is VP Customer Experience at one of the world’s top-ranking design and innovation consultancies – Veryday.
Branding is evolving, after the 20th century dominated by corporate branding and Lovemarks a new kind of brand has risen: Superhero brands.
Enhanced by a more connected world where individuals have more power to communicate than ever before, the old way to create identities is declining. After studying 250 brands we have the pleasure to share where we are in this new way to create brands shaped for the 21st century
RIDING THE EXPERIENCE BUSINESS WAVE: FROM BASIC EMAIL PERSONALISATION TO CUST...sinnerschrader
Today’s consumers want it all. And they want it now, and anywhere they interact with brands. Delivering meaningful experiences on every touchpoint is becoming the new competitive battleground for companies. In this presentation you will learn how to connect email to other (digital) channels and how to create contextual experiences along the entire customer journey, to drive loyalty and revenue.
How multi-sided platform business models disrupt existing markets and impact producer and consumer. Does a digital ego exist in the platform economies? The platform owner controls demand and supply. The consumer loses his freedom of choice.
TREND-DRIVEN INNOVATION: TURNING TRENDS INTO INNOVATIONS!sinnerschrader
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“Blockchain technology is challenging the status quo in a radical way.”
(World Economic Forum, January 2016)
What impact might blockchain technology have on your industry and business? How can your business benefit from blockchain technology?
MORE THAN WECHAT – PLATFORM TRENDS IN ASIAsinnerschrader
Two trends – mobile only and consolidation – define the next decade. The world’s growth markets are mobile first and mobile only. This leaves North American and Western European startups, run by digital as opposed to mobile natives, at a distinct disadvantage. At the same time the big are getting bigger while the small find it hard to survive.
Tarama is a futurist with love of data and passion for marketing results. In 2012, her company Adobe started actively mining its wealth of data, to discover trends and perspectives of interest to marketers, most of whom were (and still are) struggling to get ahead of what is happening in the digital marketplace. They wondered: Is there anything that would better prepare marketers for this very challenging and ever-changing new world? Tamara Gaffney will show some of her findings and explain how every company can do marketing that is useful and how marketers can do better.
The web was first conceived 25 years ago, by an Englishman. Fifteen years later, as the first crop of dot.coms were going bust, close to 60% of its users (and all Alexa “top 20” sites) came from developed nations. Fast forward to today, and the picture is strikingly different.
Almost half the Alexa “top 20” now comes from emerging economies. Economies where close to 3 billion people have yet to use the web, but thanks to mobile — won’t have to wait much longer to discover it.
This presentation will introduce you to fascinating and innovative services that are re-shaping the web to serve the consumers of tomorrow. Driven by mobile, the power of personal relationships, and the breakneck pace of globalisation, these services provide a glimpse into the business models, opportunities and challenges we will face, when growing a truly global web.
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Which will be the trends that David Mattin and his team at Trendwatching will define as the most important for 2017? Be among the first to know, what trend scouts all around the world found out about the next most relevant (as opposed to most hyped) trends in the world.
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Set off and carry forward of losses and assessment of individuals.pptx
Tim Leberecht: The Future of Business is Romantic
1. The Future Of Business Is Romantic
Tim Leberecht, NEXT 15, September 24, 2015
@timleberecht
2.
3. “To romanticize the world
is to make us aware of its
magic, mystery, and wonder;
it is to educate the senses to see
the ordinary as extraordinary,
the familiar as strange,
the mundane as sacred,
the finite as infinite.”
Novalis
43. 3. Suffer (a Little)
“But I don’t want comfort. I want God, I want poetry, I want real danger,
I want freedom, I want goodness. I want sin.”
Aldous Huxley, Brave New World
54. 1. Find the Big in the Small
2. Keep the Mystique
3. Suffer (a Little)
Rules of Enchantment
55. Ephemerality over permanence
Uniqueness over scale
Ambiguity over clarity
Serendipity over predictability
Generosity over efficiency
Inconsistency over reliability
Emotion over reason
Danger over data
Subjectivity over objective truth
Un-Quantified Self over Quantified Self
56. Traditional Smart Romantic
Planning Acting Wandering
Conversion Connection Reconnection
Process Dashboard Principles
Control Monitoring Letting go
Consistency Variety Serendipity
Big Idea Big Data Big Intuition
Rapid response Real-time Pre-emptive
Segmenting Behavioral targeting Distributed presence
Message Conversation (Occasional) silence
Visibility Transparency Mystery
Risk Calculated risk Vulnerability
Benefit Value Values
Attraction Liking Passion
Convenience User-friendliness Frustration
Efficiency Excellence Significance
58. “People will forget what you said,
people will forget what you did,
but people will never forget
how you made them feel.”
Maya Angelou
Maya Angelou
At first glance, this seems counterintuitive. In our age, comfort is king. Software has made us softer.
Instant gratification and total convenience have become the default modes of interaction.
And soon Amazon (or Uber) drones will instantly deliver all that we desire to our doorstep.
At first glance, this seems counterintuitive. In our age, comfort is king. Software has made us softer.
Instant gratification and total convenience have become the default modes of interaction.
And soon Amazon (or Uber) drones will instantly deliver all that we desire to our doorstep.
In fact, there’s even one to track and optimize our performance in bed.
We even outsource our personal, most intimate relationships: from flirting to dating to mating to fertility to break-up to divorce: there’s an app for it.
And now there’s even an app and web service called Invisible Boyfriend,
For 24,99 per month you can finally have a boyfriend your friends can believe in, as the tagline goes, albeit, it’s fake one who sends fake love letters, fake text messages, and even makes fake phone calls.
And soon we will fall in love with our operating systems.
“The great question isn’t whether machines can think, but whether human beings can still feel.” Manohla Dargis pointed out in a New York Times review of the movie Her.
Everything is outsourced and automated, familiar and convenient. Where do we find those unexpected and profound experiences that punctuate our lives? Where is the unknown, where are the strangers? Where is the magic?
We are at risk of engineering the romance out of our lives: the ultimate differential in a world of maximizers and optimizers.
And soon we will fall in love with our operating systems.
“The great question isn’t whether machines can think, but whether human beings can still feel.” Manohla Dargis pointed out in a New York Times review of the movie Her.
Everything is outsourced and automated, familiar and convenient. Where do we find those unexpected and profound experiences that punctuate our lives? Where is the unknown, where are the strangers? Where is the magic?
We are at risk of engineering the romance out of our lives: the ultimate differential in a world of maximizers and optimizers.
18
The Death over Dinner series (no one dies, but all guests converse about the dignity of a good death),
the Death over Dinner series (no one dies, but all guests converse about the dignity of a good death),
.
.
25
26
Or Forgotify, a web service that lets you discover all the tunes that have never been played on music-streaming service Spotify.
It’s using the algorithms to turn against an algorithmic world.
It provides a platform for the strange and quirky, for the intimacy and thje romance that awaits us at the end of the logn tail.
Or Forgotify, a web service that lets you discover all the tunes that have never been played on music-streaming service Spotify.
It’s using the algorithms to turn against an algorithmic world.
It provides a platform for the strange and quirky, for the intimacy and thje romance that awaits us at the end of the logn tail.
The second romantic principle I’d like to illustrate is to “keep the mystique.”
In a time when data is abundant and knowledge the norm, mystery attracts more attention than anything else.
When everything is standardized, predictable, and consistent, unpredictability, surprise, and secrecy make an experience meaningful again.
When everything is open, nothing is open. What do we choose to close?
Secret Cinema shows and performs blockbuster movies in unusual locations.
The movie is kept a secret until the very last minute.
In this age of transparency knowledge might be power, but not knowing is the more powerful experience.
.
.
38
.
At first glance, this seems counterintuitive. In our age, comfort is king. Software has made us softer.
Instant gratification and total convenience have become the default modes of interaction.
And soon Amazon (or Uber) drones will instantly deliver all that we desire to our doorstep.
Why are we hiking up to the mountain plateaus of the Alps to catch a few seconds of the leading bikers flying by during the Tour de France?
Why are we hiking up to the mountain plateaus of the Alps to catch a few seconds of the leading bikers flying by during the Tour de France?
:
Why do more than 50,000 people go on an annual pilgrimage to Nevada’s Black Rock Desert for the Burning Man festival, a communal experience of radical self-expression and self-reliance that presents an alternative barter economy in pursuit of a non-materialistic society?
Evolutionary psychologist Ulrik Lyngs studies the relationship between life challenges and meaning.
In his view, we are still wired to compete for survival, but in most modern, civilized societies existential threats have all but disappeared.
Because we live in an environment that is significantly safer and more stable than that of our ancestors, we lack the “critical events” that assess our fitness, and give us any sense of achievement, of feeling alive.
So instead we go mountain climbing, bungee jumping, sky diving, on triathlons, dangerous countries, or…we go to…
IKEA, the Swedish furniture retailer has perfected the art of frustrating its customers with severe challenges.
If it feels like the store itself is the seventh circle of hell, the misery continues at home with the self-assembly.
The ultimate moment of defeat arrives when the newly self-assembled model collapses after hours of labor. Putting together a Billy, Oslo, or Klippan is an exercise in sacrifice, a painful reminder of our own existential incompetence.
Delayed gratification of frequent flyer programs.
Frustration is part of the equation.
We collect miles in the hope of eventual gratification, year over year.