The document discusses the advancements and growing interest in virtual reality (VR), highlighting major investments like Facebook's acquisition of Oculus and Google's initiatives with Cardboard and Jump. It emphasizes VR as a medium for storytelling and communication rather than just a technological experiment, with numerous brands leveraging it for unique customer experiences. The document also mentions various VR applications in education and marketing, showcasing a shift towards incorporating VR in mainstream narratives.

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Federico Demartini
Creative Technologist
Tw: @demapersempre
Thursday, 17th December 2015
INFUSIONV i r t u a l R e a l i t y

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I’m a VR enthusiast.

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And I am not alone.

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Mark Zuckerberg
acquired Oculus Rift
in April 2014 for 2Billions $.

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Google
launched their Google Cardboard
during Google I/O 2014.

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Andrea Bianchi & Andrea Sghedoni
tried Oculus Rift in late June 2014
at Game Over Festival.

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Cannes Lions Festival
Google Cardboard won the Gran Prix
at Cannes Lions 2015.

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Disney
In September 2015, invested 65 Millions $
in Jaunt, a VR production company.

10. Virtual Reality
seems to be the next
- or the current -
Big Thing

11. Actually the only thing I see
it’s a great opportunity
together with an even greater challenge

12. We’ve a (not so) new technology
but we must stay relevant
both for our customers,
and customers of our customers.

13. Let me say:
we should be Overground.

14. Not Underground
Virtual Reality must be considered
a medium for communication,
not an edge for technical experiments.

15. Not Mainstream
We cannot propose a 30” commercial
in a Cardboard.

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Let’s go to see some way
to stay relevant, and… overground.

17. “We’re trying to target real professionals who
want to create immersive stories. We think this
is a very compelling way to tell unique stories.
We know that lots of filmmakers want to work
with us.”
TONY BATES
PRESIDENT OF GOPRO

18. Qg.co/jump

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After Google Cardboard
show off during Google I/O 2014
they released Google JUMP
during Google I/O 2015!

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A specific hardware
A dedicated software
A strong partnership

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JUMP is the first project
that enables directors without
specific competences in 3D
technologies to VR storytelling.

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#360Video Channel
YouTube's 360° Channel is your
destination for the most popular and
compelling virtual reality videos.
http://bit.ly/1I84dJb

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With hundreds of Videos
in dozens of Playlists.

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Hundreds of thousands views
for pets-related contents,

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Curated Issue
and Important Contributors…

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may they are right!

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Facebook 360°
If you want a targeted audience you
can also sponsor your 360° Video on
Facebook!
https://www.facebook.com/Facebook360

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You won’t be alone.
Corona, AT&T, Nescafe, Ritz,
Samsung,Walt Disney
already did it!
https://www.facebook.com/Facebook360

32. “Virtual reality is a completely different way to
storytell. I’d love people to be amazed not just
with story, but the technology that engages all
senses”
ANDY GOLDBERG
GENERAL ELECTRIC’S CHIEF CREATIVE OFFICER

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In its continuos research for enhance
customers’ experience, North Face was
a pioneer in Oculus Rift adoption for
in store phygitalisation.

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Within the global campaign
Never Stop Exploring, customers can
virtually join some of the most
important climbers of the worlds in
their adventures.

37. Qhttp://www.landsendgame.com/

38. Qhttps://www.youtube.com/watch?v=ZCoR35sXM2w

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Exploring a world filled with
spectacular landscapes, the player is
tasked with awakening an ancient
civilisation using the power of their
mind.

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Samsung’s Gear VR headset allowed
Ustwo Games to combine their
experience in mobile game design and
interactive storytelling with the exciting
possibilities of new virtual reality
technology.

41. Qhttp://www.landsendgame.com/

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Sundance Festival
A revolution in the making, Sundance
Institute celebrates the 10th
Anniversary of its New Frontier
program with an exhibition of new
work at the 2016 Sundance Film Festival.

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It includes an extensive lineup of
documentary and narrative mobile VR
experiences and an inside look at the
innovations being developed at some of
world’s leading media research labs.

44. Qhttp://unknownphotographer.nfb.ca/

45. Qhttp://jobsimulatorgame.com/

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10th Anniversary exhibitions will also be
presented with MoMA in New York City in
April, and the Walker Art Center in
Minneapolis as part of Northern Spark in
June.

47. “What VR will do is us a chance to travel to
worlds where humans could otherwise never go:
inside a hurricane, a patient’s brain, a spiral of
DNA or a black hole from across the galaxy--and
those are journeys virtually millions of us are
ready and willing to take.”
THE ECONOMIST INTELLIGENCE UNIT
“VIRTUALLY REAL, ACTUALLY HERE?” OCTOBER 2015

48. Qhttps://www.google.com/intl/en/maps/streetview/

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Street View
Even if Street View project
is no longer revolutionary,
it remains visionary.

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Explore world landmarks, discover
natural wonders, and step inside
locations such as museums, arenas,
restaurants and small businesses with
Street View.
Explore

51. http://bit.ly/1J7oH1R

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Google Fleet

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Personal device

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and a complete
world for coding!

55. Qhttps://www.google.com/edu/expeditions/

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Expeditions
Expeditions
is a virtual reality platform
built for the classroom.

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Guided tours where school buses can’t go

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Teacher can guide up to 50 students wearing CardBoards

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Can you imagine a lesson… under the sea?

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There’s another place a common
human can visit only thanks
Virtual Reality.

61. Qhttps://www.google.com/edu/expeditions/

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Thanks!
(And remember to stay overground)

63. INFUSION is the weekly report released by Alquimia WRG.
Every Friday morning we have breakfast exploring insights on the edge of creativity, strategic thinking and technology.
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