This document discusses the changing nature of commerce and retail in the digital age. Sensors and data collection are transforming what constitutes a "store" and how brands interface with customers. Physical retail locations and advertising are decreasing in importance compared to new technologies that can anticipate customer needs and provide personalized, real-time experiences. The collection and analysis of behavioral data from sensors will personalize the customer experience and become a more valuable asset for companies than any physical space.

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I N V I S I B L E C O M M E RC E
N E X T 15
S C OT T S M I T H
C H A N G E I S T
@ C H A N G E I S T

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Image: wikimedia.org

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Image: Víctor Gutiérrez Navarro / Flickr

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Image: Argos

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10. Image: Jaspers Eyers Architects

11. What is a store anyway?

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13. Image: Christopher Craig / Flickr
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14. Mrs. Wilson: “What gift do you
think a good servant has that
separates them from the others?
Its the gift of anticipation…. I
know when they'll be hungry,
and the food is ready. I know
when they'll be tired, and the bed
is turned down. I know it before
they know it themselves.”
— Gosford Park

15. What’s the interface, then?

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Image: Amazon

17. Image: http://venezuelanalysis.com/news/11158
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Image: http://jobs.aol.com/articles/2014/05/29/now-hiring-beer-jobs/

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Image: Amazon

20. Image: Ditto Labs
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22. Image: Emotient
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23. Image: Aware-Alive Technologies
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24. CHANGEISTImage bigdata.csail.mit.edu

25. Image: Liz West / Flickr
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26. Arielle Duhaime-Ross, The Verge, September 7, 2015
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Image:: http://www.modalisa-technology.com/competencies/artificial-intelligence/

27. -Davis Marcus, Facebook VP of Messaging, as quoted in
“The web has become a hall of mirrors, filled only with reflections of our data,” The Conversation, September 9, 2015.
https://theconversation.com/the-web-has-become-a-hall-of-mirrors-filled-only-with-reflections-of-our-data-46969
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29. How will I get it?

30. Data: Red Dot Research and Shutl,
from City A.M., “How Will Gen Z Shop,” 9 September, 2015
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33. Image:Rene Dana / Flickr
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Image: wikimedia

37. What about brands?
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38. Image:mmalpartida / deviantArt
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39. W O U L D Y O U R AT H E R H AV E … ?
A. 2,000 prime retail locations on the high street
B. Prime shelf space in a major big box
C. Saturation ad budgets in major dailies
D. One well-placed sensor (home, body, key
traffic point)
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40. Image: Liz West / Flickr
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43. Image:Muse
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44. THANK YOU.
C H A N G E I S T. C O M
S S M I T H @ C H A N G E I S T. C O M
@ C H A N G E I S T
T I N Y L E T T E R . C O M / C H A N G E I S T