Greenlight is a large search marketing agency based in London with offices worldwide. They have over 7 years of experience providing SEO and paid search services to large clients. They have six divisions covering client services, link building, paid search, and analytics. Blogging can help SEO by adding new relevant content that attracts links and rankings for targeted keywords.
Market Sentinel is a supplier of blog and web monitoring services that helps clients identify important online conversations and measure the return on investment of marketing and PR campaigns. The document discusses Market Sentinel's technology for monitoring keywords, topics, and influencers. It also provides examples of how clients like Tesco and Avis have used insights from Market Sentinel to improve branding, address customer concerns, and benchmark topics.
The document discusses seven habits of highly effective websites based on Steven Covey's book "The 7 Habits of Highly Effective People". The seven habits are: 1) Make your customers the highest priority by listening to their needs and wants. 2) Implement clear and consistent goals for your site. 3) Balance user experiences with your site's goals. 4) Deliver value back to your customers. 5) Be honest about what is and isn't working on your site. 6) Create an ongoing dialogue with your customers. 7) Regularly evaluate and improve your site. Adopting these habits can help websites extract more value and build stronger customer relationships.
The document discusses how businesses can use blogs and social media monitoring tools. It covers defining goals for a corporate blog, identifying key stakeholders and influencers, monitoring conversations and sentiment around topics, and integrating blogging into broader marketing campaigns. It also provides tips on blog structure, content, promotion, moderation, legal issues, and coordination with other channels.
Processes For The Development Of A Content ManagedInBlackandWhite
The document outlines the processes for developing a content managed website for Chester Zoo, including client engagement, discovery, design, site build, content entry, testing, and site clean up. It discusses separating content from presentation, using a content management system (CMS) like Sitecore for easy content updates and design changes. The document emphasizes that a content managed website allows for constant evolution through user feedback and testing.
Push On Digital Editors Network Presentation V14SimonWharton
PushON is an online marketing agency that helps NW companies improve their website visibility and get found online. The average age of UK internet users is rising as more older "silver surfers" over age 55 go online. Search engines like Google match search terms to websites in their index, ranking them based on many factors like links, freshness of content, and relevancy. To rank well, companies should write content for people in a relevant and timely way, engage audiences, and understand what search engines prioritize.
The document provides an overview of pay-per-click (PPC) marketing principles and terminology. It discusses the history and effectiveness of PPC, the major search networks, key PPC concepts like keyword matching and quality score, how to structure a successful PPC account with campaigns and ad groups, and tips for writing compelling ads and optimizing performance.
The document discusses web analytics and understanding visitor behavior. It begins by outlining why measuring website metrics is important for businesses. It then provides an overview of key performance indicators (KPIs) businesses should track, such as leads, sales, visitors, and errors. The document emphasizes that analytics should start simply, by setting up basic tracking using Google Analytics, before expanding to more advanced metrics. It stresses communicating findings through reports on metrics like conversion rates, rather than overwhelming data.
Greenlight is a large search marketing agency based in London with offices worldwide. They have over 7 years of experience providing SEO and paid search services to large clients. They have six divisions covering client services, link building, paid search, and analytics. Blogging can help SEO by adding new relevant content that attracts links and rankings for targeted keywords.
Market Sentinel is a supplier of blog and web monitoring services that helps clients identify important online conversations and measure the return on investment of marketing and PR campaigns. The document discusses Market Sentinel's technology for monitoring keywords, topics, and influencers. It also provides examples of how clients like Tesco and Avis have used insights from Market Sentinel to improve branding, address customer concerns, and benchmark topics.
The document discusses seven habits of highly effective websites based on Steven Covey's book "The 7 Habits of Highly Effective People". The seven habits are: 1) Make your customers the highest priority by listening to their needs and wants. 2) Implement clear and consistent goals for your site. 3) Balance user experiences with your site's goals. 4) Deliver value back to your customers. 5) Be honest about what is and isn't working on your site. 6) Create an ongoing dialogue with your customers. 7) Regularly evaluate and improve your site. Adopting these habits can help websites extract more value and build stronger customer relationships.
The document discusses how businesses can use blogs and social media monitoring tools. It covers defining goals for a corporate blog, identifying key stakeholders and influencers, monitoring conversations and sentiment around topics, and integrating blogging into broader marketing campaigns. It also provides tips on blog structure, content, promotion, moderation, legal issues, and coordination with other channels.
Processes For The Development Of A Content ManagedInBlackandWhite
The document outlines the processes for developing a content managed website for Chester Zoo, including client engagement, discovery, design, site build, content entry, testing, and site clean up. It discusses separating content from presentation, using a content management system (CMS) like Sitecore for easy content updates and design changes. The document emphasizes that a content managed website allows for constant evolution through user feedback and testing.
Push On Digital Editors Network Presentation V14SimonWharton
PushON is an online marketing agency that helps NW companies improve their website visibility and get found online. The average age of UK internet users is rising as more older "silver surfers" over age 55 go online. Search engines like Google match search terms to websites in their index, ranking them based on many factors like links, freshness of content, and relevancy. To rank well, companies should write content for people in a relevant and timely way, engage audiences, and understand what search engines prioritize.
The document provides an overview of pay-per-click (PPC) marketing principles and terminology. It discusses the history and effectiveness of PPC, the major search networks, key PPC concepts like keyword matching and quality score, how to structure a successful PPC account with campaigns and ad groups, and tips for writing compelling ads and optimizing performance.
The document discusses web analytics and understanding visitor behavior. It begins by outlining why measuring website metrics is important for businesses. It then provides an overview of key performance indicators (KPIs) businesses should track, such as leads, sales, visitors, and errors. The document emphasizes that analytics should start simply, by setting up basic tracking using Google Analytics, before expanding to more advanced metrics. It stresses communicating findings through reports on metrics like conversion rates, rather than overwhelming data.
PushON is an online marketing agency established in 2005 with 7 professionals specializing in search engine optimization (SEO), search engine marketing (SEM), social media optimization (SMO), and other online marketing services. The agency helps companies improve their website visibility by enabling people searching for their products and services to easily find their website. Key services include organic SEO, paid search marketing, social media marketing, blogging, and website analysis.
Search Marketing 101 - University of Toronto MGTD06 LecturePowered by Search
Dev Basu is a guest lecturer for 3rd and 4th year information marketing courses at the University of Toronto.
The following lecture was delivered to 4th year students taking the "Marketing in the Information Age" (MGTD06) course at the University of Toronto Scarborough.
I'd like to thank Prof. Tim Richardson for continuing to invite me to his courses, including adding lecture content into relevant course material such as exams, presentations, and assignments.
Search Marketing 101 - University of Toronto Mississauga Lecture 2011Powered by Search
My yearly Search Marketing guest lecture at the University of Toronto Mississauga. This lecture was delivered to the CCT 322 class of the CCIT program at UTM. Thanks go out to Prof. Tim Richardson for inviting me to speak at this continued series of talks.
This document discusses how public relations (PR) and media relations can be effective marketing tools for businesses. It recommends first evaluating business objectives, market opportunities, unique selling propositions, customers, and stakeholders. It then suggests developing a PR strategy by identifying key audiences and their expectations. Finally, it provides tips for getting messages across through various communication channels and formats like press releases, media briefings, and case studies.
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009Powered by Search
Learn how to use social media marketing to attract new leads, engage with your local community, and build your own personal brand. This content richs seminar focuses on actionable strategies and tactics to start marketing yourself via Blogging, Facebook, Twitter, and other relevant social media sites. Key takeaways will include:
How to Create a System for Social Media Marketing
How to Find New Prospects by Listening to Your Audience
How to Engage with Your Community and Build Brand Awareness
How to Integrate and Track Your Marketing Efforts
Increasing Revenue Through Local SEO & Google PlacesAnvil Media, Inc.
There are over 20 million local businesses in the US alone, and not even half of them are utilizing free tools on the internet to promote their business. Learn how to increase your revenue using Google Places and local search engine optimization (SEO) tactics.
The document provides an overview of search engine marketing and optimization. It covers key topics like the history and major players in search engines, how organic and paid search works, integrating search into marketing strategies, and case studies on using search to help companies discover new markets and improve visibility. It also includes a quiz to test knowledge on various search engine optimization and marketing concepts.
Evolution Of Search And Its Impact On Marketingmahdaviani
This document discusses the evolution of search and its importance. It covers different types of search like keyword, navigational, and faceted search. Faceted search combines the advantages of keyword and navigational search. The document also discusses measuring the user experience of search, new technologies like semantic and real-time search, and challenges like mobile search. It emphasizes understanding user intentions and engaging users during the search process.
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev BasuPowered by Search
What are some ways/tips for incorporating search engine optimization in to my startup?
I answered this question in an hour long talk at one of Toronto's most well-recognized startup incubators, Extreme Venture Partners.
Azul 7 is an interactive branding agency based in Minneapolis that transforms brands through digital platforms. They take a collaborative approach to addressing business challenges with interactive tools like website planning, search engine marketing, and brand identity creation. Their leadership team includes Lisa Helminiak, Chris Cortilet, and Joe Sonka who have backgrounds in communications, history/education, and advertising respectively.
Viral Mechanisms and Seeding Strategies by Brian ChappellBlueGlass Inc.
This document discusses viral marketing mechanisms and seeding strategies. It defines viral marketing as when an audience markets for a company. It describes the main components of viral marketing as forwarding to friends, links in widgets, affiliate programs, and social media sharing. The document also outlines initial seeding techniques marketers can use like press releases, outreach, and paid social ads. It stresses that viruses only spread when they are easy to transmit and remind users to engage repeatedly.
Social Media 101 - Power Prospecting for the New Age ProfessionalPowered by Search
Discover how to use Social Media platforms such as Blogging, Twitter, Facebook, and Youtube to help you generate more leads, engage with your community, and monitor your brand's online reputation. This talk was delivered at the North York Civic Centre on behalf of Enteprise Toronto, a City of Toronto initiative.
How to have a killer ecommerce web site?Ali Tavanayan
In this slides with was a part of an event at
"Vancouver-Entrepreneurs-Group-Business-Network"
which named:
"The Art & Science Of Money Making Websites: Turn Your Site Into A Cash Machine"
It is about how to have The website that KILLs your customers’ resistance & SELLs your products!
How to have a killer ecommerce web site?Ali Tavanayan
In this slides with was a part of an event at
"Vancouver-Entrepreneurs-Group-Business-Network"
which named:
"The Art & Science Of Money Making Websites: Turn Your Site Into A Cash Machine"
It is about how to have The website that KILLs your customers’ resistance & SELLs your products!
Email marketing benchmarks and future trendsVbout.com
Find out the latest email marketing benchmarks and future trends that you can leverage to build a more effective email marketing strategy for your business.
gWave Consulting Internet Marketing Presentation: Cornerstone Wealth Mgt Pres...gWave Consulting
The document provides an overview of internet marketing best practices from gWave Consulting. It discusses who gWave is and the services they provide, including pay per click advertising, social media marketing, search engine optimization, and more. It also defines key concepts like search engine marketing and optimization. The document highlights opportunities in marketing to baby boomers online and advantages of search engine marketing over traditional advertising.
This session will present a survey of advanced web analytics that will provide deeper insights into whether a strategy is working, and how to create the infrastructure to glean those insights.
Gary Angel is President and CTO of one of the leading web analytics firms in the United States. Their practice focuses on Fortune 500 companies and global enterprises.
The document provides a checklist for auditing a website and digital strategy. It covers key topics such as infrastructure management, creative and user experience, promotion, analytics, and strategy. For each topic, it lists important questions to consider to evaluate things like site performance, design, user experience, analytics use, competitive landscape, and strategic alignment. The overall goal is to assess how well the website and digital efforts are supporting business objectives.
The document outlines a content marketing strategy for a regional marketing organization. It establishes an editorial mission to be an informational resource for shippers and logistics companies. The goals are to generate leads, increase brand awareness, and establish subject matter experts. It identifies key audiences and discusses content formats, distribution channels, and a timeline. It emphasizes measuring outcomes like leads and conversions over outputs like clicks and shares. Measurement is structured as a pyramid with primary goals and secondary/user level key performance indicators.
Social media marketing allows companies to communicate with customers in a two-way dialogue rather than a one-way monologue. It transforms customers from passive content readers into content providers. To succeed, companies must listen to customers, talk with them across interactive channels, energize brand ambassadors, and embrace customer feedback into all business areas. While social media implementation and measurement can be challenging, its benefits include content delivery, visibility, discoverability and viral growth when done effectively. The minimum effort includes listening, talking, energizing customers and supporting them, while embracing feedback across the business.
This document discusses using social media and web 2.0 technologies as part of an overall employee benefits communication strategy. It defines web 2.0 and social media, outlines the advantages such as boosting retention and engagement. It then provides tips on using different social media tools like blogs, microblogs, podcasts, social networks, and forums for benefits communication and increasing participation. Finally, it discusses keys to success and potential legal dangers to consider when implementing a social media strategy.
PushON is an online marketing agency established in 2005 with 7 professionals specializing in search engine optimization (SEO), search engine marketing (SEM), social media optimization (SMO), and other online marketing services. The agency helps companies improve their website visibility by enabling people searching for their products and services to easily find their website. Key services include organic SEO, paid search marketing, social media marketing, blogging, and website analysis.
Search Marketing 101 - University of Toronto MGTD06 LecturePowered by Search
Dev Basu is a guest lecturer for 3rd and 4th year information marketing courses at the University of Toronto.
The following lecture was delivered to 4th year students taking the "Marketing in the Information Age" (MGTD06) course at the University of Toronto Scarborough.
I'd like to thank Prof. Tim Richardson for continuing to invite me to his courses, including adding lecture content into relevant course material such as exams, presentations, and assignments.
Search Marketing 101 - University of Toronto Mississauga Lecture 2011Powered by Search
My yearly Search Marketing guest lecture at the University of Toronto Mississauga. This lecture was delivered to the CCT 322 class of the CCIT program at UTM. Thanks go out to Prof. Tim Richardson for inviting me to speak at this continued series of talks.
This document discusses how public relations (PR) and media relations can be effective marketing tools for businesses. It recommends first evaluating business objectives, market opportunities, unique selling propositions, customers, and stakeholders. It then suggests developing a PR strategy by identifying key audiences and their expectations. Finally, it provides tips for getting messages across through various communication channels and formats like press releases, media briefings, and case studies.
Real Estate Social Media 101 Remax Toronto Fall Connect Sales Rally 2009Powered by Search
Learn how to use social media marketing to attract new leads, engage with your local community, and build your own personal brand. This content richs seminar focuses on actionable strategies and tactics to start marketing yourself via Blogging, Facebook, Twitter, and other relevant social media sites. Key takeaways will include:
How to Create a System for Social Media Marketing
How to Find New Prospects by Listening to Your Audience
How to Engage with Your Community and Build Brand Awareness
How to Integrate and Track Your Marketing Efforts
Increasing Revenue Through Local SEO & Google PlacesAnvil Media, Inc.
There are over 20 million local businesses in the US alone, and not even half of them are utilizing free tools on the internet to promote their business. Learn how to increase your revenue using Google Places and local search engine optimization (SEO) tactics.
The document provides an overview of search engine marketing and optimization. It covers key topics like the history and major players in search engines, how organic and paid search works, integrating search into marketing strategies, and case studies on using search to help companies discover new markets and improve visibility. It also includes a quiz to test knowledge on various search engine optimization and marketing concepts.
Evolution Of Search And Its Impact On Marketingmahdaviani
This document discusses the evolution of search and its importance. It covers different types of search like keyword, navigational, and faceted search. Faceted search combines the advantages of keyword and navigational search. The document also discusses measuring the user experience of search, new technologies like semantic and real-time search, and challenges like mobile search. It emphasizes understanding user intentions and engaging users during the search process.
SEO for Startups - Extreme Venture Partners ExtremeU Talk by Dev BasuPowered by Search
What are some ways/tips for incorporating search engine optimization in to my startup?
I answered this question in an hour long talk at one of Toronto's most well-recognized startup incubators, Extreme Venture Partners.
Azul 7 is an interactive branding agency based in Minneapolis that transforms brands through digital platforms. They take a collaborative approach to addressing business challenges with interactive tools like website planning, search engine marketing, and brand identity creation. Their leadership team includes Lisa Helminiak, Chris Cortilet, and Joe Sonka who have backgrounds in communications, history/education, and advertising respectively.
Viral Mechanisms and Seeding Strategies by Brian ChappellBlueGlass Inc.
This document discusses viral marketing mechanisms and seeding strategies. It defines viral marketing as when an audience markets for a company. It describes the main components of viral marketing as forwarding to friends, links in widgets, affiliate programs, and social media sharing. The document also outlines initial seeding techniques marketers can use like press releases, outreach, and paid social ads. It stresses that viruses only spread when they are easy to transmit and remind users to engage repeatedly.
Social Media 101 - Power Prospecting for the New Age ProfessionalPowered by Search
Discover how to use Social Media platforms such as Blogging, Twitter, Facebook, and Youtube to help you generate more leads, engage with your community, and monitor your brand's online reputation. This talk was delivered at the North York Civic Centre on behalf of Enteprise Toronto, a City of Toronto initiative.
How to have a killer ecommerce web site?Ali Tavanayan
In this slides with was a part of an event at
"Vancouver-Entrepreneurs-Group-Business-Network"
which named:
"The Art & Science Of Money Making Websites: Turn Your Site Into A Cash Machine"
It is about how to have The website that KILLs your customers’ resistance & SELLs your products!
How to have a killer ecommerce web site?Ali Tavanayan
In this slides with was a part of an event at
"Vancouver-Entrepreneurs-Group-Business-Network"
which named:
"The Art & Science Of Money Making Websites: Turn Your Site Into A Cash Machine"
It is about how to have The website that KILLs your customers’ resistance & SELLs your products!
Email marketing benchmarks and future trendsVbout.com
Find out the latest email marketing benchmarks and future trends that you can leverage to build a more effective email marketing strategy for your business.
gWave Consulting Internet Marketing Presentation: Cornerstone Wealth Mgt Pres...gWave Consulting
The document provides an overview of internet marketing best practices from gWave Consulting. It discusses who gWave is and the services they provide, including pay per click advertising, social media marketing, search engine optimization, and more. It also defines key concepts like search engine marketing and optimization. The document highlights opportunities in marketing to baby boomers online and advantages of search engine marketing over traditional advertising.
This session will present a survey of advanced web analytics that will provide deeper insights into whether a strategy is working, and how to create the infrastructure to glean those insights.
Gary Angel is President and CTO of one of the leading web analytics firms in the United States. Their practice focuses on Fortune 500 companies and global enterprises.
The document provides a checklist for auditing a website and digital strategy. It covers key topics such as infrastructure management, creative and user experience, promotion, analytics, and strategy. For each topic, it lists important questions to consider to evaluate things like site performance, design, user experience, analytics use, competitive landscape, and strategic alignment. The overall goal is to assess how well the website and digital efforts are supporting business objectives.
The document outlines a content marketing strategy for a regional marketing organization. It establishes an editorial mission to be an informational resource for shippers and logistics companies. The goals are to generate leads, increase brand awareness, and establish subject matter experts. It identifies key audiences and discusses content formats, distribution channels, and a timeline. It emphasizes measuring outcomes like leads and conversions over outputs like clicks and shares. Measurement is structured as a pyramid with primary goals and secondary/user level key performance indicators.
Social media marketing allows companies to communicate with customers in a two-way dialogue rather than a one-way monologue. It transforms customers from passive content readers into content providers. To succeed, companies must listen to customers, talk with them across interactive channels, energize brand ambassadors, and embrace customer feedback into all business areas. While social media implementation and measurement can be challenging, its benefits include content delivery, visibility, discoverability and viral growth when done effectively. The minimum effort includes listening, talking, energizing customers and supporting them, while embracing feedback across the business.
This document discusses using social media and web 2.0 technologies as part of an overall employee benefits communication strategy. It defines web 2.0 and social media, outlines the advantages such as boosting retention and engagement. It then provides tips on using different social media tools like blogs, microblogs, podcasts, social networks, and forums for benefits communication and increasing participation. Finally, it discusses keys to success and potential legal dangers to consider when implementing a social media strategy.
Social media is changing how people interact with each other and do business. It allows for broadcast messages to become interactive dialogues. While using social media is inevitable, businesses must decide how effectively to engage with customers on these new channels. An integrated social media strategy can generate revenue, promote products, improve customer service, and foster innovation if businesses listen to customers, consistently engage across multiple platforms, and address any crises rapidly. The most engaged brands on social media saw 18% revenue growth compared to a 6% loss for the least engaged brands.
Social CRM DeMystified: The Business & Customer Benefits Mzinga
The document discusses social CRM, including its definition, benefits, and how companies can get started with it. Social CRM is defined as transforming the customer experience through collaboration and engagement between customers and businesses. It provides benefits such as reducing costs, improving customer loyalty, and gaining market insights. The document provides examples of how companies have used social CRM and recommends businesses determine goals, recruit champions, focus on value, and monitor efforts.
This document provides an overview of social media marketing from a consulting firm called SAPPO & CO. It discusses what social media is, why businesses should use social media, how to develop a social media strategy, and the services SAPPO & CO offers to help clients with social media. The presentation is divided into several sections that cover topics such as understanding customers on social media, developing engaging content, managing social media campaigns, and ensuring strategies are optimized for business goals and growth. SAPPO & CO promotes its "Social Business Value Creation" approach and expertise in helping businesses of all sizes and industries succeed with social media.
Intro to social media - YTA Peer Group PresentationAmplifi
The document discusses social media and its importance for businesses. It provides statistics on social media usage, trends in corporate social media strategies, and best practices. Specifically, it finds that most social media users are ages 18-33 but many over 50 also use it regularly. The majority of users engage on social platforms to stay connected with friends or make new contacts. Many companies are actively using social media for brand promotion, customer engagement, and marketing. The document advocates for a strategic approach to social media that focuses on content, connections, community, and conversion.
Donor Experience 101 Marketing For NonprofitsBridget Brandt
Donor Experience 101 provides tips for non-profit marketers to improve donor experiences. The document outlines 10 tips for developing an effective marketing plan including using storytelling, email marketing best practices, optimizing websites for donations, hosting impactful fundraising events, and leveraging social media. All aspects of donor touchpoints should work together to clearly communicate an organization's mission and impact.
This document provides an overview of key topics in social media and networking including platforms like Facebook, LinkedIn, and Twitter. It discusses best practices for using these platforms including being authentic, engaging audiences with questions, and establishing goals and metrics to measure return on investment. The document also covers more advanced topics like content strategies, corporate social media policies, and tools for tracking engagement.
This document provides an overview of key topics in social media and networking including platforms like Facebook, LinkedIn, and Twitter. It discusses best practices for using these platforms including being authentic, engaging audiences with questions, and establishing goals and metrics to measure return on investment. The document also covers more advanced topics like content strategies, corporate social media policies, and tools for tracking engagement.
oneforty - Performable Webinar: How Customer Lifecycle & Social Media Marketi...oneforty
The document discusses how customer lifecycle and social media marketing can improve results. It notes that today's customers are multi-channel and platforms and that customer experience is important. It then outlines how lifecycle marketing optimizes interactions across the entire customer journey. Finally, it discusses how social media is critical to the overall customer experience by allowing customers to find information from real people and engage with brands.
Essential Online Marketing by Nixon McInnesnixonmcinnes
This document provides information on various topics related to online marketing and social media including:
1. It discusses different types of blogs like those for big business, small business, entertainment, personal use, and mainstream media.
2. It then covers the benefits of blogging for organizations including lowering communication barriers, raising profile online, engaging in debates, and communicating changes quickly.
3. The document also discusses podcasting and its benefits like being accessible anytime and anywhere, using it for targeting audiences, and using it for various types of content like education, marketing, and entertainment.
SME Guide to Email and Social Media Marketinginspiresmeuk
John Hayes, EMEA Business Development Executive at email marketing firm iContact, gave a talk on email marketing and social media marketing at an event in London on January 26th 2012. The presentation explores the best ways for SME to leverage email and social media marketing in order to successfully reach out to current and potential customers.
B2B Digital Marketing Playbook for the COVID EraRohas Nagpal
Customers have changed.
Spending patterns have changed.
People's priorities have changed.
How people spend their time has changed.
So naturally, marketing techniques
NEED TO CHANGE.
The "B2B Digital Marketing Playbook for the COVID Era" recommends an 11-point approach:
1. Understand what you are selling
2. Understand whom you are selling to
3. Design your digital marketing strategy
4. Optimize your website
5. Incentivize influencers
6. Optimize your digital marketing assets
7. Distribute your digital marketing assets
8. Make it easy for potential customers to contact you
9. Aim for a 60-second response time
10. Use dynamic QR codes
11. Use Artificial Intelligence
CM - Tips and Best Practices @ Social Ogilvy Jon Nedza
The document provides 10 tips for community management on Facebook: 1) Include visual assets in posts for increased engagement; 2) Have someone review posts before publishing to catch errors; 3) Keep posts brief around 50 words as many check Facebook on mobile; 4) Be nimble and post timely, relevant content on popular news stories; 5) Respond to fans quickly and let them know if you need more time to address issues; 6) Get to know your fans beyond demographics to build relationships; 7) Live to serve your customers as they receive quick responses from other brands; 8) Donate to causes to support them, not for likes or engagement; 9) Moderate comments in a transparent way with clear guidelines; 10)
The document provides guidance on utilizing social media for small businesses, outlining five key steps: identifying the target audience; understanding which social media channels align with the audience; developing and sharing content tailored to the audience's needs and buyer's journey; utilizing paid advertising on channels like Facebook to promote content; and analyzing analytics to understand what content and strategies are most effective. Following these five steps can help small businesses better connect with customers and promote their brand through social media marketing.
Rehashing offline copy or boring marketing collateral for your website just doesn't cut it anymore. Your website, blogs, webinars, video and podcasts, social media, and other online content all offer you tremendous opportunities to connect with your customers and drive business. Sounds great right? It is. But only if you do it well, and create the kind of content that both resonates with your customers and meets your business objectives.
This document provides an introduction to using social media in business-to-business (B2B) contexts. It discusses how B2B differs from business-to-consumer in terms of purchase decisions being more complex and involving networks of influencers. The document outlines how B2B brands can position themselves and engage with various stakeholders in their "networks of persuasion" through social media. These stakeholders include customers, suppliers, trade associations, and collaborators. It also provides a top ten tips list for B2B social media strategists, emphasizing thinking about all network participants, using social media to distinguish the brand, and influencing rather than directly selling.
Lee Chadwicks's B2B Email Marketing presentation was performed for InBlackandWhite's B2B Digital Strategies seminar in Manchester.
http://inblackandwhite.tv/upcoming-events/b2b-digital-strategies-manchester/
B2B SEO requires a different strategy than B2C SEO. It is important to understand the B2B sales process and be visible at each stage of a customer's research. Key aspects of a successful B2B SEO strategy include engaging different types of buyers within an organization, carefully selecting relevant keywords, creating comprehensive content on the website and beyond, and getting other sites to link back to your content. The goal is to establish expertise and be found throughout the customer's research and buying process.
This document discusses how to leverage online communities for digital engagement and brand messaging. It outlines an approach that involves identifying relevant online conversations, communities, and influencers related to a brand's proposition and objectives. Data on conversations is analyzed to recommend who to engage with and what messages to use. The goal is to develop creative and measurable engagement campaigns by joining relevant conversations in an authentic way. Metrics are used to identify influential stakeholders and map how information flows between them on a given topic.
Community Memory 1973 was the first public bulletin board system experiment in Berkeley, California. It aimed to understand how people would exchange information via computer.
Online communities have evolved significantly since the 1970s, beginning with Usenet in 1979 and organized into topic-based newsgroups. Multi-user dungeons in the 1980s allowed for text-based virtual worlds. Chat rooms and bulletin board systems hosted on individual systems also emerged. Today, threaded internet forums and social networks facilitate online communities.
Gez Daring - Online Communities Dos and Don'tsInBlackandWhite
This document provides guidance on how to effectively engage with online communities. It lists dos and don'ts for businesses. The key dos include listening to conversations, monitoring your brand, responding and reacting to feedback both online and offline, being aware of trends, adding value to users' experiences, encouraging user generated content, and understanding the hidden benefits of social media engagement. The don'ts include just broadcasting messages, using social media indiscriminately, expecting users to automatically engage without adding value, engaging in misleading or illegal practices, and using legal threats against users. Real-world examples like Wispa, Obama campaigns, and Habitat's hashtag hijacking are provided.
Understanding the Social Media Landscape - Gez DaringInBlackandWhite
This document discusses strategies for engaging with social media. It recommends businesses listen to conversations, respond respectfully, monitor trends, add value for customers, encourage user participation, and set their brand free within communities rather than just broadcasting messages. The document warns against spamming, hijacking discussions, pushing sales too aggressively, or using legal threats in response to unfavorable content. Overall, it presents social media as an opportunity for businesses to engage audiences in a genuine, helpful way rather than just promoting themselves.
Open standards for online video will allow for easier sharing, editing and searching of video content. This will challenge brands and their copyright policies while providing opportunities for deeper consumer engagement. It will also require agencies and advertisers to develop new skills to leverage video assets across different platforms and social media. Mobile devices will increasingly be used to both consume and distribute user-generated video online.
Presentation done by Gerard Daring of KMP Digitata on the 16th and 17th September for InBlackandWhite's "Social Media and Buzz Monitoring" Seminar. inblackandwhite.tv
Presentation done by Jon Keefe of KMP Digitata on the 16th and 17th September for InBlackandWhite's "Social Media and Buzz Monitoring" Seminar. inblackandwhite.tv
Market Sentinel provides reputation and brand monitoring, analysis, and management services. Their tools and techniques include influence analysis, buzz monitoring, sentiment tracking, and recommendations to improve social media strategies. Some client success stories include helping H&R Block grow awareness by 52% and tax services business by 11%, and aiding Cadbury in relaunching the Wispa bar which led to over 80 million bars sold.
Simon Rogers, Head of Sales at Market Sentinel presents "How to manage your reputation and measure the ROI."
Simon presented at KMP Digitata's Reputation Management seminar on the 7th May at the MDDA in Manchester.
Are you ready to manage your company's reputation?InBlackandWhite
The MD of KMP Digitata, Jon Keefe presents the case for companies to use social media as part of the Marketing Strategy, as well as stressing the importance of making sure that your company is ready to manage the workload of social media.
The document discusses web content strategy and management. It defines web content as written material for websites and discusses how content should remain constant while delivery platforms may change. It emphasizes making content portable and machine-readable through semantic markup. This allows both users and software to understand the structure and meaning of content. Semantic tagging of content also improves performance, allows content reuse in different contexts, and facilitates content sharing.
Creative Virtual, Chris Ezekiel's presentationInBlackandWhite
The document introduces an AI virtual assistant solution called Creative Virtual that can be implemented on websites to provide natural language interactions for users. The solution uses rule-based artificial intelligence and dialogue trees to understand users and complete tasks or transactions. It also provides reporting tools to analyze user data and improve the system. Creative Virtual has been successfully implemented for many large companies to reduce call volumes and improve customer experience.
This document discusses web content strategy and management. It addresses how content can be delivered across multiple platforms while maintaining a consistent brand identity and user experience. It also explains the importance of semantic markup for content, which allows both users and software to understand the structure and meaning of content. When done properly, a semantic approach to web content has benefits like improved performance, reusability and portability of content across delivery channels.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Company Valuation webinar series - Tuesday, 4 June 2024
Tempero Social Media Presentation
1.
2. We manage Social Media for the following companies… Media & Publishing Children’s Retail & FMCG Retail & FMCG Sport Government, Corporate & Non-Profit Social Networking
3.
4.
5.
6.
7.
8. Pop Quiz In the 90 / 9 / 1 rule – which of these 3 figures corresponds to the number of users visiting your site that will regularly post in your user generated content area?
9. Pop Quiz In the 90 / 9 / 1 rule - what figure corresponds to the number of users visiting your site that will regularly post in your user generated content area? Answer = 1 Posting figures are often lower than expected, although beware the surprise traffic bump.
10.
11.
12.
13. Some of the reasons for why we moderate… "if i was u i wud just keep cuming on her and revising ur maths and maybe get sum maths books x"
14. Some of the reasons for why we moderate… "please help my mummy, she is 26 years old and she thinks shes fat and ugly but I dont think she is!! Her tummy and boobys are saggy and has lots of stretch marks, she has always wanted new boobys!! I have £500 saved up in my bank and could use that money to buy her new clothes or a new hair piece. if you need to ring me you can e-mail my auntie at ( email address and phone no was attached ) love ( full name was supplied ) age 11 xx“
15. Some of the reasons for why we moderate… “ This is an amazing gun i have bagged 47 woodpigeon and 31 rabbis ”
16. Some of the reasons for why we moderate… “ There was a mod who liked to hunt All day and all night because he’s a **** Nor for him the work of butcher or banker He likes to ban and suspend because he’s a ****** He sits all day in his suit and hat Reads my threads all the time because he’s a ****”
17.
18. Pop Quiz As of 9.30 this morning, how many fans had signed up to the official Coca Cola Facebook page?
19. Pop Quiz As of 11am this morning, how many fans had signed up to the official Coca Cola Facebook page? Answer = 3,395,346 (7,000 more than Monday) Before setting up a Facebook profile for your brand, think… “ Why would my customers or users interact with it and what can we get out of it?”
20.
21.
22.
23. Pop Quiz How many platforms do the Tempero moderators currently use on an average daily basis?
24. Pop Quiz How many platforms do the Tempero moderators currently use on an average daily basis? Answer = 70 There are hundreds of platforms to choose from but very, very few have the ability to effectively manage high traffic communities both in terms of moderation and general administration.
25. Our top ten mistakes to avoid 10. Spending too much 9. Underestimating the need for marketing 8. Not moderating – cutting corners 7. Over moderating (ALWAYS allow feedback) 6. Developing pointless technology 5. Underestimating the time needed 4. Valuing quantity over quality 3. Following trends – “all our competitors are using Bebo, Twitter, Facebook” 2. Ignoring the legal consequences of publishing content 1. Underestimating the power of your user
26.
27.
28. Thank you for your time For further information please contact: [email_address] www.tempero.co.uk +44 20 7636 1200
Editor's Notes
<number><number>
We manage Social Media, in particularly the moderation aspect And we manage and moderate millions of messages a month 24/7 in 6 languages across:Message BoardsBlogsSocial NetworksLive ChatMobile servicesCompetition entriesAudio, Video, PicturesProduct Reviews We consult on the strategy, development and implementation to ensure our clients use the right solution for their projectsWe also provide end-to-end solutions with leading technology partners as we don’t believe there is one solution to meet everyone’s requirements