Best Digital marketing training courses in Pune. We Provide classroom practical training with Google certification &100% Job assistance.

1. What will I learn?
Understand SEO, Social Media & Online PR in a business context.
Plan your digital activity in the future and measure/evaluate results
Course Modules
•Overview of Digital Marketing
•Search Engine Optimization
•Social Media Marketing
•Email Marketing
•Content Marketing
•Web Analytics
•Writing a Digital Marketing Plan
By -Abhijeet

2. Digital Marketing
By Abhijeet Bane

4. Traditional
Outbound Marketing
• Telemarketing
• Trade shows
• Direct mail
• Email blasts
• Print ads
• TV/radio ads
Interruption based
New
Inbound Marketing
• SEO / SEM
• Blogging
• Social Media
• RSS (news feeds)
• Content marketing
• Viral videos
Permission based

6. Search Engine Optimization (SEO) is
a technique which helps search engines
find and rank your site higher than the
millions of other sites in search engines.
How do search engines work?
• Search engines are not humans
• Search engines crawl the Web to see what is there
• They follow links on your page
• They don’t see images, Flash movies, JavaScript
• After a page is crawled, the next step is to index its
content
• Search algorithms place different emphasis for
common factors like keyword density, links, or
Meta tags

7. Benefits of SEO :
1. Optimized Search Results –
increases the ranking of your website
on many search engines.
2. Increase Visibility – Search engine
optimization helps to increase search
engine visibility
3. Increased Online Traffic – This is a
result of increase visibility in the search
engines.
4. Cheap – If done properly, SEO
helps promote your website for little
cost.

8. Social Media Enlightenment

9. Social media is just about human beings
having conversations and relationships
through the use of online technology. It’s
simply a new form of mass media. It helps
SEO by building relationships that may
later
turn into links and sales
Social media networks

10. Email marketing is the act of sending a commercial
message, typically to a group of people, using email. In its
broadest sense, every email sent to a potential or current
customer could be considered email marketing.
why should go about email marketing ?
Cost – Email marketing is CHEAP, there are no two ways about it. Whether you do it
yourself, or through an email marketing agency, marketing to hundreds of consumers
via email is going to cost you tiddlywinks compared to other channels of advertising.
Success – Emails can be targeting specifically to the ideal consumer. With this concept in
mind, along with email cost-effectiveness, it’s no wonder that email marketing’s ROI
often blows other direct marketing strategies out of the water – The trick is that you
have to get it right!
Measurability and Flexibility – With the analytics available today it’s easy to track
responses to your emails exactly, in order to work out what parts of your campaign are
working and what parts aren’t. With this knowledge, you can then react instantly to
modify your campaign strategy if need be.

11. How to do it
Text – where people put
across views, opinions or
write blog posts.
Images – images and
photos
Audio – social media
enables you create
podcasts or radio shows
Video – video sites mean
that you can record
entertaining videos for the
world to see.
a type of marketing that involves the creation and sharing of online material (such as
videos, blogs, and social media posts) that does not explicitly promote a brand but is
intended to stimulate interest in its products or services.

12. Web analytics is the
measurement,
collection, analysis
and reporting of web
data for purposes of
understanding and
optimizing web
usage
https://en.wikipedia.org/wiki/Web_analytics
For more info hit the link

13. “Digital marketing & Social
Media should be
integrated with wider
business objectives”

14. this simply means breaking your plan down
into six bits: -
• Where are we now?
• Where do we want to go?
• How we are going to get there.
• Tactics - the details of strategy
• Action - putting the plan to work
• Control - measurement, monitoring, reviewing, updating
and modifying.
If you want to learn the digital marketing then just hit the
given linkhttps://schoolofinternetmarketing.co.in/