These are the presentation slides from the Mass Transmit Webinar "How To Create Successful Mobile Email Marketing Campaigns."
The webinar covered the following topics:
1. Why You Need Effective Mobile Email Campaigns
2. How To Design Mobile Email Messages
3. The Technical Challenges Of Mobile Email
4. Responsive Email Design
5. Generating Conversions Through Mobile Email
More info including webinar video available here: http://masstransmit.com/mt-resources/webinar-create-successful-mobile-email-marketing-campaigns/
Insurance Professionals: Use Email Marketing To Do More With LessMass Transmit
Slides from the Mass Transmit webinar for insurance industry marketing professionals. The webinar showed ways to use email marketing to reduce time, budget and resources and increase results.
This presentation was prepared for entry-level email marketers. It covers the basics of email marketing including email benefits and value, design, content, copywriting, post campaign analysis and social media integration.
Mass Transmit Broadcast Blog Case StudyMass Transmit
Case study of the Mass Transmit Broadcast Blog presented at the BMA Carolinas "Best of B2B Marketing in the Carolinas" event. The event featured the Gold and "Best Of" winners from the 2012 BMA Carolinas ProAds Awards, where the Broadcast Blog won a Gold award
"Getting Started in Social Media" covers the basic social media topics businesses need to understand to begin their venture into social media. The presentation includes Preparing for Social Media, Executing Your Plan, Choosing Social Media Channels, Participation, Measuring and includes several case studies.
This version is meant to be used for the presentation. See my other files for a more comprehensive deck covering the same topics meant to be used as a leave-behind.
How to Leverage Social Media to Generate RevenueMass Transmit
The presentation "How to Leverage Social Media to Generate Revenue" provides details on how businesses can establish social media best practices and use social media to achieve business goals including increasing revenue.
"Email Marketing Rules" breaks down this complex, often misunderstood channel into 120 easy-to-understand rules. Check out these 120 email marketing rules to live by.
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
Insurance Professionals: Use Email Marketing To Do More With LessMass Transmit
Slides from the Mass Transmit webinar for insurance industry marketing professionals. The webinar showed ways to use email marketing to reduce time, budget and resources and increase results.
This presentation was prepared for entry-level email marketers. It covers the basics of email marketing including email benefits and value, design, content, copywriting, post campaign analysis and social media integration.
Mass Transmit Broadcast Blog Case StudyMass Transmit
Case study of the Mass Transmit Broadcast Blog presented at the BMA Carolinas "Best of B2B Marketing in the Carolinas" event. The event featured the Gold and "Best Of" winners from the 2012 BMA Carolinas ProAds Awards, where the Broadcast Blog won a Gold award
"Getting Started in Social Media" covers the basic social media topics businesses need to understand to begin their venture into social media. The presentation includes Preparing for Social Media, Executing Your Plan, Choosing Social Media Channels, Participation, Measuring and includes several case studies.
This version is meant to be used for the presentation. See my other files for a more comprehensive deck covering the same topics meant to be used as a leave-behind.
How to Leverage Social Media to Generate RevenueMass Transmit
The presentation "How to Leverage Social Media to Generate Revenue" provides details on how businesses can establish social media best practices and use social media to achieve business goals including increasing revenue.
"Email Marketing Rules" breaks down this complex, often misunderstood channel into 120 easy-to-understand rules. Check out these 120 email marketing rules to live by.
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
eMarketer Webinar: Best Practices for Email MarketingeMarketer
Join eMarketer Principal Analyst David Hallerman as he spotlights today’s best practices for email and offers tips for making it an integral part of overall marketing success.
Email Marketing Trends 2009 - This is a presentation given to the Reno Tahoe Chapter of the AMA on January 21, 2009. Trends discussed include:
Beyond Customer Control – to Customer Expectations
Channel Explosion and Consumer Preferences
The Email Volume Overload
Customer Churn and Inactivity
Most Prospects Are Long Term
Consumer Adoption of Multiple Email “Devices”
Growth of Social Networks and Social Media
Today I want to share with you some tips for email marketing. Email marketing can be the most powerful strategie, if you are using it right.Here are the Top Nine Tips for e-mailings that generate more sales.
http://blog.riccardodavid.com/9-email-marketing-tips/
Mass Transmit: Getting Started in Social Media (leave-behind)Adam Holden-Bache
"Getting Started in Social Media" covers the basic social media topics businesses need to understand to begin their venture into social media. The presentation includes Preparing for Social Media, Executing Your Plan, Choosing Social Media Channels, Participation, Measuring and includes several case studies.
This version is meant to be used as a leave-behind. See my other files for a deck covering the same topics meant to be used while presenting this material.
Using Email Drip Campaigns to Thank Donors and Raise More FundsTechSoup
In this webinar, we will talk about email drip campaigns, what they are, where to set them up, and how to use them to raise more funds for your nonprofit. With Giving Tuesday coming soon, now is the perfect time to set up that email drip campaign to thank current donors and then ask them to reengage in six months and continue supporting your nonprofit.
Email marketing delivers the highest ROI of other marketing mediums. Statistically many small businesses are not using this to their advantage. A copy of the presentation from our mastermind meetup is here for reference.
Jeanne Hopkins, HubSpot's Director of Marketing, and Mark Kilens, a HubSpot Inbound Marketing Consultant, cover 60 of the most frequently asked questions on email marketing.
View the answers to these questions here: http://www.hubspot.com/60-email-marketing-questions-in-60-minutes/
How to Measure Email Marketing Success and ROI- Analysis of Key MetricsMakesbridge
Email marketing is an incredible channel to reach potential clients and maximize existing client base. But 2/3 of the campaigns prove to be inefficient. Why?
Given the fact that modern marketer wear multiple caps and are liable for many moving parts of their marketing mix, it’s simple for your email marketing data to become mixed up in all the metrics and KPI’s you need to watch out for.
As a result you won’t be able to measure success of a particular segment and may result in losing sight of the actual return on the investment. Measurement is the way to showing success. It’s the only way a marketer gauges progress, results, and actual return on investment.
In this post, we're trying to help marketers measure their marketing success and determine actual return on marketing investments.
The Best of the Best: Media and Publishing Newsletter EditionSailthru
53% of publishers have increased their email newsletter frequency. But, despite their efforts to ignite further engagement, clickthrough rates can be as low as 2%. Check out this Slideshare to learn how you can optimize your media newsletters to increase retention and engagement -- and a look at the brands who are getting it right.
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketingten24 Digital Solutions
This presentation covers:
B2B email marketing trends & stats:
- Where is e-mail headed?
- Where are other marketers spending - their time and money?
Email as part of integrated marketing:
- Email as a piece of online marketing strategy
- Implications and impact in social media
Email best practices & optimization:
- Optimizing and enhancing your messaging
- Tips and tricks to drive clickthrough and conversion
Analytics and measurement:
- How can you measure your success?
- What metrics are important?
For advertisers and affiliate managers: a workshop that will provide all with a better understanding of how to buy and measure the performance of their email campaigns.
Did you know that mobile is now the number one environment for email opens? A user's experience in a mobile environment for email is much different than a desktop one. Understanding the various methods of mobile email optimization is critical for any online marketer.
George Adamidis from ExactTarget lead the latest eCommerce Toronto Meetup on the different methods for optimizing email for both the mobile and desktop experience.
eMarketer Webinar: Best Practices for Email MarketingeMarketer
Join eMarketer Principal Analyst David Hallerman as he spotlights today’s best practices for email and offers tips for making it an integral part of overall marketing success.
Email Marketing Trends 2009 - This is a presentation given to the Reno Tahoe Chapter of the AMA on January 21, 2009. Trends discussed include:
Beyond Customer Control – to Customer Expectations
Channel Explosion and Consumer Preferences
The Email Volume Overload
Customer Churn and Inactivity
Most Prospects Are Long Term
Consumer Adoption of Multiple Email “Devices”
Growth of Social Networks and Social Media
Today I want to share with you some tips for email marketing. Email marketing can be the most powerful strategie, if you are using it right.Here are the Top Nine Tips for e-mailings that generate more sales.
http://blog.riccardodavid.com/9-email-marketing-tips/
Mass Transmit: Getting Started in Social Media (leave-behind)Adam Holden-Bache
"Getting Started in Social Media" covers the basic social media topics businesses need to understand to begin their venture into social media. The presentation includes Preparing for Social Media, Executing Your Plan, Choosing Social Media Channels, Participation, Measuring and includes several case studies.
This version is meant to be used as a leave-behind. See my other files for a deck covering the same topics meant to be used while presenting this material.
Using Email Drip Campaigns to Thank Donors and Raise More FundsTechSoup
In this webinar, we will talk about email drip campaigns, what they are, where to set them up, and how to use them to raise more funds for your nonprofit. With Giving Tuesday coming soon, now is the perfect time to set up that email drip campaign to thank current donors and then ask them to reengage in six months and continue supporting your nonprofit.
Email marketing delivers the highest ROI of other marketing mediums. Statistically many small businesses are not using this to their advantage. A copy of the presentation from our mastermind meetup is here for reference.
Jeanne Hopkins, HubSpot's Director of Marketing, and Mark Kilens, a HubSpot Inbound Marketing Consultant, cover 60 of the most frequently asked questions on email marketing.
View the answers to these questions here: http://www.hubspot.com/60-email-marketing-questions-in-60-minutes/
How to Measure Email Marketing Success and ROI- Analysis of Key MetricsMakesbridge
Email marketing is an incredible channel to reach potential clients and maximize existing client base. But 2/3 of the campaigns prove to be inefficient. Why?
Given the fact that modern marketer wear multiple caps and are liable for many moving parts of their marketing mix, it’s simple for your email marketing data to become mixed up in all the metrics and KPI’s you need to watch out for.
As a result you won’t be able to measure success of a particular segment and may result in losing sight of the actual return on the investment. Measurement is the way to showing success. It’s the only way a marketer gauges progress, results, and actual return on investment.
In this post, we're trying to help marketers measure their marketing success and determine actual return on marketing investments.
The Best of the Best: Media and Publishing Newsletter EditionSailthru
53% of publishers have increased their email newsletter frequency. But, despite their efforts to ignite further engagement, clickthrough rates can be as low as 2%. Check out this Slideshare to learn how you can optimize your media newsletters to increase retention and engagement -- and a look at the brands who are getting it right.
Don’t Just Hit Send! Optimizing Email for Today’s Content Driven Marketingten24 Digital Solutions
This presentation covers:
B2B email marketing trends & stats:
- Where is e-mail headed?
- Where are other marketers spending - their time and money?
Email as part of integrated marketing:
- Email as a piece of online marketing strategy
- Implications and impact in social media
Email best practices & optimization:
- Optimizing and enhancing your messaging
- Tips and tricks to drive clickthrough and conversion
Analytics and measurement:
- How can you measure your success?
- What metrics are important?
For advertisers and affiliate managers: a workshop that will provide all with a better understanding of how to buy and measure the performance of their email campaigns.
Did you know that mobile is now the number one environment for email opens? A user's experience in a mobile environment for email is much different than a desktop one. Understanding the various methods of mobile email optimization is critical for any online marketer.
George Adamidis from ExactTarget lead the latest eCommerce Toronto Meetup on the different methods for optimizing email for both the mobile and desktop experience.
3sixty Live Boston: Designing for the Mobile InboxLitmus
Optimizing emails for the mobile experience is one of the top subjects that interactive marketers are talking about these days. In the June 3sixty Live Boston meeting, we feature this very popular topic and helped shed some light on all the terms you've been hearing.
Justine Jordan, Research & Education Director at Litmus, and Kristina Huffman, Design Practice Lead at ExactTarget, teamed up for an interactive presentation that enabled attendees with ideas and practical take-aways for creating mobile optimized emails.
Mobile Email Marketing: Small Screen, Big OpportunityMass Transmit
Slides from the Mass Transmit webinar "Mobile Email Marketing: Small Screen, Big Opportunity". The slides cover the opportunities available to email marketers due to the rise in smartphone penetration. Learn about mobile email design, programming and strategy.
Mobile Email Marketing: Small Screen, Big OpportunityTheClubhou.se
Mobile email usage is growing exponentially, but how does it impact your business?
This eye-opening educational session will provide you with the strategy and tactics you need to plan, execute and analyze successful mobile email marketing campaigns. Topics will cover:
- Determining the value of your mobile audience
- Crafting effective multi-platform campaigns
- Preparing for increased mobile utilization
- Assessing mobile email marketing effectiveness
What is a mobile responsive email?
Stream:20 take a look at the considerations when optimising your email templates to be mobile responsive. Statistics show percentage of increased users viewing emails on a mobile device.
Have you optimised your email template to suit your demographic audience?
Contact <info@stream20.com> for more informartion
www.stream20.com
This deck provides concise User Experience strategies for designing effective emails for mobile and different screen widths. With growing number of mobile devices and the shift to mobile e-commerce, its more than necessary to optimize emails for mobile devices.
Do you know how many subscribers are reading your emails on mobile devices? Do you even know what your emails look like on a mobile device?
This presentation tells you all you need to know to ensure your emails are designed and optimized for mobile devices, including: how to determine whether your subscribers are using mobile, key design elements for mobile devices, strategy tips and tricks to get recipients to act on your mobile emails, and the nuances of email on different mobile devices.
ASAE Lunch Learning Webinar: Email Trends: What's in Style for 2017HighRoad Solution
Clothes go out of style. Haircuts & facial hair go out of style. Shoes go out of style. Style is everything and especially in digital. Think about it—fonts, images, website layout—they all have a style that tells the user whether your organization “gets it” or not. We update our website before our email templates even though email is the #1 communication device that’s representing your organization’s brand to the member. For many of us, our emails are extremely out of date and need a makeover! Join this webinar to learn the looks and techniques that make people view your email as befitting a vibrant community.
Here's some of what it covers:
Mobile context
Mobile testing tools
Fixed vs. fluid layouts
Scalable layouts
Horizontal layouts
Designing for touch
Real-time content
Email Strategy and Design for a Multiscreen WorldAlex Williams
Join some of the smartest thinkers in the mobile/multiscreen email marketing design arena. Together they will tackle some of the toughest questions and offer real-life advice for getting multiscreen email right. Among the specific topics will include the following:
- Learning the implications of each major screen size and device
- Determining what devices your subscriber base is using and how and where they are converting
- Discussing the different types of design approaches, such as responsive and scalable, and which is the best fit based on your resources and expertise
- Creating a consistent user experience across email and Web/landing pages
- Examples and key best practices
- Communicating with your designer and programmer
- Testing, learning, optimization and measurement/analysis
- Future trends and predictions
This presentation was given at Silverpop Amplify 2013 on May 16, 2013 by Alex Williams, Trendline Interactive & Justine Jordan, Litmus.
Currently, a stunning 43% of all email opens occur on mobile devices, quickly overshadowing desktop opens (32%) and webmail opens (25%). Data from Litmus shows us that this percentage is up 38% in the last year alone. Basically, subscribers continue to use viewing environments that include many screen sizes.
In a recent case study, we demonstrate how CareerBuilder is getting better results than ever before by implementing mobile optimization techniques using a responsive design strategy in their recent email campaigns. These results included a 15-17% increase in open rates and a 21-24% increase in click-through rates—and it’s all from responding to the needs of their growing mobile audience.
Seventy percent of readers immediately delete emails that render poorly or require a lot of pinching and scrolling. On the other hand, responsive emails, designed to automatically adjust to any screen size, receive a 21% higher click-to-open rate than conventional emails. Here's how to design them and pitfalls to avoid.
You'll find everything you need to know here, from the latest technology and best practice, to surprising statistics.
Mobile marketing is big news for B2B. We've all got around-the-clock internet access at our fingertips now. We can check emails, browse websites and book meetings - at work, at home or on the move. Consequently, PC is no longer the principal business tool. Indeed 70% of today's under-40s consider mobile their primary communication tool. What's more, mobile internet access has overtaken desktop internet access.
Similar to How To Create Successful Mobile Email Marketing Campaigns (20)
How To Create Successful Mobile Email Marketing Campaigns
1. HOW TO CREATE SUCCESSFUL
MOBILE EMAIL MARKETING CAMPAIGNS
2. ADAM Q. HOLDEN-BACHE CEO, MASS TRANSMIT
AHOLDEN-BACHE@MASSTRANSMIT.COM | @ADAMHOLDENBACHE
RICH BARRETT CREATIVE DIRECTOR, MASS TRANSMIT
RBARRETT@MASSTRANSMIT.COM | @RICHCBARRETT
3. Mass Transmit
Mass Transmit provides professional marketers with
Mass Transmit = email tools, services and expertise. We create email
Email Marketing
communications, manage data integration, deliver
email campaigns and measure campaign
performance. We produce email marketing that
generates measurable results.
Mass Transmit
4. About Mass Transmit
We re headquartered in New York City with offices
in Charlotte NC and Seattle WA.
Our 22-person team is comprised of strategists,
creatives and techies; all of whom are thought-
leaders in their respective specialties.
We ve been neck-deep in online marketing since
1996 and along the way have provided services to
a wide range of clients including….
Mass Transmit
7. Why You Need Effective
Mobile Email Campaigns
Mass Transmit
8. The Rise Of The Smartphone
• 234 million mobile users in the US
• 119.3 million smartphone users
• 51% of all mobile users use smartphones
(up from 38% last year)
• 2 out of 3 new purchases are smartphones
• Smartphones will outsell PC s by end of
this year
Mass Transmit
10. 82% of smartphone users
check and send email with their device.
Mass Transmit
11. 38% of all emails are opened on a mobile device,
an increase of 80% over the past 6 months.
Now more than desktop (33%) or webmail (31%).
Source: Litmus, September 2012
Mass Transmit
14. Email Opens By Device
Source: Litmus, October 2012
Mass Transmit
15. Most Popular Email Clients
Apple iOS (iPhone & iPad) 35% Yahoo! Mail 10%
Outlook 20% Gmail 8%
Live Hotmail 14% Google Android 5%
Apple Mail 11% Windows Live Mail 2%
Mass Transmit
16. 90% of smartphone owners
access the same email account on mobile
and desktop.
Mass Transmit
17. 10% of consumers use mobile as
their primary device for checking email.
Mass Transmit
18. 39% of companies said their mobile strategy was
non-existent , and 48% don t know if their emails
are read on mobile devices.
Mass Transmit
21. The Mobile Inbox
Front-load subject lines
35 characters or less for iPhone
Pre-headers are important
Keep them short
(under 80 characters)
Use to supplement subject line
Mass Transmit
22. Content Considerations
• Keep it short and to the point
• Direct, easy to see calls to action
• Divide content into sections
• Prioritize content blocks by stacking
• Remove low priority content or link to it on your mobile-friendly web site
Mass Transmit
24. Plan For iPhone Scaling
Email widths at 640px will scale evenly
to the iPhone standard of 320px
Mass Transmit
25. Design for touch
• Buttons should be 44x44px minimum with 10px padding to
accommodate touch
• Design entire sections to be clickable
• Consider adding additional clickable space around buttons
• Longer text links work better as they provide more room for
touch
Mass Transmit
27. Text To Win
• Headlines should be at least 30px
• Body Copy should be 14px minimum
• Try to avoid using font sizes below 13px
• iOS will auto-scale small text sizes up to 13px. This may break your
layout!
• Can eliminate auto-adjust for iPhone and Android:
-webkit-text-size-adjust: none;
• Remember iOS devices will change dates, times and addresses to
blue links. You can use styles to override that.
Mass Transmit
28. Mobile Design Best Practices
• Think about mobile first
• Stack content, avoid columns
• Make content areas fluid, not fixed
• Simple, bold images are the most clear and readable
• Keep file size at a minimum
Mass Transmit
29. Special Considerations For iPhone 5
• More content above the
fold
• Consider adjusting
media query settings to
(max-device-width:
568px) vs. 480px for
the iPhone 4.
Mass Transmit
32. Understand Your Audience
• Use email client detection services to understand how much of your
audience is on mobile devices and their platform breakdown.
(Services available from Litmus and Return Path)
• Optimize your emails based on mobile detection reporting.
Mass Transmit
33. Scalable vs. Fixed
Scalable emails are designed and programmed so the
layout adjusts to the width of the environment where it
is read.
Fixed emails are usually designed at 320px to display
nicely on a mobile device, but look skinny when
displayed on desktop clients.
Don t go fixed, go scalable.
Mass Transmit
34. HTML
• All leading mobile platforms support HTML, but images are blocked in
some platforms
• There is little need for a Text or mobile friendly version message
Mass Transmit
36. Viewport Meta Tag
<meta name= viewport content= width=device-width,
initial-scale=1.0 >
Add the Viewport Meta Tag to assure the email scales
and fits the width of the iPhone.
Without the Viewport tag, the email is initially zoomed
out too far with extra white space on the side.
This will only help with scaling on iPhone but it doesn t
adversely affect the way your email displays on other
devices.
Mass Transmit
39. What Is Responsive Design?
One HTML file that uses CSS and media queries
to display certain content and layout based on
the device displaying the email.
Mass Transmit
40. Responsive Design Benefits
• Creates a truly mobile optimized message
• Allows you to reformat content specifically for mobile users
• Allows you to hide and/or reveal content for mobile vs. desktop
audiences
Mass Transmit
41. Responsive Design Challenges
• Doesn t work everywhere
• Requires designing at least two versions of the message
• Programming can be complicated
Mass Transmit
42. Non-Responsive Email Responsive Email
Content Scales Down Content Reformats
Mass Transmit
44. Responsive Design Options
• Change font styles for better legibility
Hide, move or wrap blocks of content
Resize an image
Hide or move an image
Swap, crop or hide a background image
Mass Transmit
45. Is Responsive Design Right For You?
• If your recipients are reading your emails on both Apple and Android
devices, consider responsive design.
• If you have content heavy newsletters, consider responsive design.
• If you have a large mobile audience and have the budget, consider
responsive design (try it and test results).
Mass Transmit
48. Have A Great Call-To-Action
• Unique offer (email only offers work great)
• Very visible call-to-action copy and button
• Put call-to-action at top of message (and maybe bottom too)
• Make call-to-action easy to click
Mass Transmit
49. Plan For Mobile Beyond Email
Mobile marketing is not limited to email. Your email will
likely link to your web site, landing pages, blog or social
media channels. Are they optimized for mobile?
Consider responsive design for your web site too!
Mass Transmit
50. Track And Analyze
• Track conversions from email to web by using tracking pixel
• Review the mobile stats in your web site analytics
Mass Transmit
52. Tweet-worthy Takeaway:
A complete mobile email marketing experience
includes a mobile optimized destination.
#mtwebinar
Mass Transmit
53. Takeaways:
• Mobile email is here and growing fast
• There s no standardization between mobile devices
• Users will flip-flop between desktop and mobile
• A mobile optimized email can work for desktop, tablet and smartphone
• Coding emails for specific devices is possible but challenging
Mass Transmit
55. For Webinar Attendees Only:
Free Mobile Readiness Assessment
• See how your email renders across devices, full report
• Get specific suggestions for improvements
Email us
webinar@masstransmit.com
(please include a copy or link to your email)
Mass Transmit