Mass Transmit provides digital marketing services including email, social media, and mobile marketing. They are headquartered in New York with additional offices, and have a team of 22 specialists. They have been providing online marketing services since 1996 to a wide range of clients. The webinar discusses challenges such as creating meaningful communications, generating leads, maximizing email content, increasing budgets, brand compliance, and preparing for mobile. Solutions include segmentation, triggering emails, social sharing, approvals, and mobile optimization.

2. Adam Q. Holden-Bache CEO, Mass Transmit aholden-bache@masstransmit.com | @adamholdenbache Marla Chupack VP, Director of Client Relations, Mass Transmit marla.chupack@masstransmit.com | @orchata8

3. We provide the services , tools , and expertise that enterprises need to create and manage digital communications across email , social , and mobile marketing channels.

4. We’ re headquartered in New York City with offices in Charlotte NC and Seattle WA. Our 22-person team is comprised of strategists , creatives and techies ; all of whom are thought-leaders in their respective specialties. We’ve been neck-deep in online marketing since 1996 and along the way have provided services to a wide range of clients including… Company

6. SEM Twitter hashtag: #mtwebinar

8. SEM Create More Meaningful Email Communications

12. SEM Generate More Leads For Your Sales Team

13. Lead Generation Opportunities

14. Collect The Right Data

15. Webinar Poll: Segmentation Do you currently use data segmentation to improve your email campaign performance?

16. Email Segmentation: Results

17. Example: Generate More Leads

18. Seize lead-generation opportunities like events and downloads to build pre-segmented and pre-qualified lists. #mtwebinar Tweet-worthy Takeaway:

19. SEM Maximize The Use Of Email Marketing Content

23. Webinar Poll: Sharing and Archiving What tactics do you use to cross-promote your email marketing content?

24. Share and archive your email messages to maximize the value of your email marketing content. #mtwebinar Tweet-worthy Takeaway:

25. SEM Get Management To Increase Your Budget

27. Email: Leading Marketing Channel

28. Knowledge, socialization and tie-in to corporate objectives are the key elements to obtaining a larger email budget. #mtwebinar Tweet-worthy Takeaway:

29. SEM Get Agents To Create Brand Compliant Emails

30. Create Brand Compliant Messages Approved Emailer is a web-based application that allows corporate marketers to create approved communications that can be emailed to consumers by their marketing agents.

31. Approved Emailer

33. SEM Prepare Your Campaigns For Mobile Devices

35. Smartphones: Platform Market Share Source: Nielsen, September, 2011

36. Webinar Poll: Mobile Platform What mobile platform to you use to read or send email?

37. 82% of smartphone users check and send email with their device . Source: Google “ The Mobile Movement: Understanding Smartphone Users ” April, 2011

38. 20% of all emails are opened on a mobile device. Trends show mobile email opens increasing 51% every 3 months . Source: Knotice “ Mobile Email Opens Report ” , November2011

39. Source: Campaign Monitor, June 2011 Most Popular Email Clients

40. 90% of smartphone owners access the same email account on mobile and desktop . Source: Exact Target Channel Preference Survey

41. 20% of all email opens are on a mobile device. Prepare your emails for mobile display. #mtwebinar Tweet-worthy Takeaway:

43. SEM Q&A Ask questions in chat window or via Twitter using #mtwebinar

45. Slideshare: Presentation can be viewed at http://slideshare.net/masstransmit

46. Let’s Connect: Mass Transmit Broadcast Blog Read or Subscribe

47. Adam Q. Holden-Bache 704-706-2670 x200 [email_address] @adamholdenbache Marla Chuapack 646.797.4349 x102 [email_address] @orchata8