Marko Taipale shares stories from coaching companies through agile adoption challenges. The first story describes helping a subcontractor deliver a project on time by analyzing 600 use cases and improving delivery from 100 to 25 months. The second story addresses misaligned goals between development and sales causing performance issues. The third story shows improving a gaming company's time to market from 24 to 3 months by optimizing the whole product development system rather than just individual teams. Lessons focus on analyzing systems holistically and aligning incentives rather than blaming individuals.