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Finding a product that people want to buy and use
The document discusses the process of identifying and validating a product idea aimed at helping parents manage sick children, focusing on customer discovery and problem-solving. It emphasizes the importance of understanding customer needs, using a minimum viable product (MVP) to test solutions, and iterating based on feedback. Marko Taipale outlines a model for agile business development, integrating concepts like customer-problem fit, problem-solution fit, and scaling strategies.
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Finding a product that people want to buy and use
- 1. Finding a productthat people want to buy and use Marko Taipale @markotaipale
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- 3. Idea Magic Fairy in 15mins 3 years old being sick HELP! Mother of 2
- 4. What would youdo next?
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- 6. Validate Develop plug concept Buildand sell plug Find customer with hole Validate Find more customers Sell more Refine plug Scale company
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- 10. Idea Magic Fairy in 15mins 3 years old being sick HELP! Mother of 2
- 11. Who has thisproblem?
- 12. Customer: Father /Mother Problem: Got to get to work
- 13. It is aguess, right?
- 14. How would youfigure it out?
- 15. Mother of 2Me Wouldyou buy this idea?
- 16. Mother of 2Me Wouldyou buy this idea? Imagine a scenario… Could you walk me trough what happens? ! Ok, what are the problems you face? What I am trying to find out?
- 17. What I foundout.. • 15 min is not a problem, the following days are.. • I’d see that paying to solve this problem would be my employers responsibility • There is a free service … but they do not have any SLAs • Trust is the biggest emotional issue
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- 19. Idea Magic Fairy in 15mins 3 years old being sick HELP! Mother of 2 Employer Let me pay this
- 20. Customer: Company User: Father/Mother Problem:Save money by taking care of sick kids
- 21. What I foundout.. • 300+ hrs / family lost (in age of 27-45) • Customer acknowledges the problem .. and would pay if somebody would fix the problem
- 22. “Validating” that they havethis problem
- 23. Customer-Problem fit Who ismy customer? What is her problem?
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- 26. CustomerMe Do you wantto buy this?
- 27. CustomerMe Do you wantto buy this? You mentioned that you have these problems… ! Now we thought this very hard and came up a possible solutions, would you like to see it? ! What do you like, what do you do not like? (and why?) ! How would you like to have it? ! What are the things you could live out? ! When/would you be willing to test this out? ! How much would you be ready to invest into this? What I am trying to find out?
- 28. Minimum Viable Product ! =the thing we need to do to learn the most
- 29. “Validating” that they needthis solution for fixing the problem
- 30. User centered design canhelp us Next 6 slides were originally presented by Ari Tanninen - check http://www.slideshare.net/aritanninen/design-up-front-is-back-v2
- 31. M O BI L E A P P L I C AT I O N L O W - F I PA P E R P R O T O T Y P E Image: flickr / Samuel Mann
- 32. F U TU R E L I B R A RY S E R V I C E D R A M A , L O W - F I P H Y S I C A L P R O T O T Y P E , W I Z A R D O F O Z Concept, picture & video: Pirjo Kivistö, Marika Latvala, Mia Rahkonen, Terhi Kärpänen, Mikko Tenni / Laurea University of Applied Sciences
- 33. TA L KI N G S P O R T S WAT C H W I Z A R D O F O Z Concept and pictures: Juho Vesanto, Marjo Karjalainen, Sami Virtanen, Irina Ylikylä, Riikka Heloma / Laurea University of Applied Sciences Prototype User
- 34. C A SE M A N A G E M E N T S Y S T E M A N D P R O C E S S D E S I G N G A M E Image: Ari Tanninen, Gosei Oy
- 35. C O NS U M E R S E R V I C E W I T H W E B T O U C H P O I N T S S E R V I C E B L U E P R I N T Image: Gosei Oy
- 36. C O NS U M E R S E R V I C E W I T H W E B T O U C H P O I N T S D R A M A Image: Gosei Oy
- 37. CustomerMe Do you wantto buy this?
- 38. CustomerMe Do you wantto buy this? ! If this fixes the problem, how valuable it would be for you? How much you pay for this? !
- 39. So what havewe done so far..
- 40. Customer-Problem fit Who ismy customer? What is her problem? Problem-Solution fit Does my solution fix the problem?
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- 42. Customer-Problem fit Who ismy customer? What is her problem? Problem-Solution fit Does my solution fix the problem? Product-Market fit Is there a market for my product? Scale How can I grow the company?
- 43. Summary • Idea ->Find the customer with the problem • Problem -> Figure out the solution, check with customers, use MVP to maximise learning, ask cash in “day 1” • Use simple tools to share and co-create • Iterate & validate
- 44. The model as“one big picture”
- 45. Idea Customer- Problem fit Problem- solution fit Product- marketfit Scaling Find customer candidates Build in- depth customer understanding Capture problems Validate Choose problem Design solution concept Validate Design & build MVP Sell Create new customers Refine product Develop business model Validate Develop everything Build company Model of business and product development by Marko and Ari
- 46. How agile software developmentfits into this?
- 47. Idea Customer- Problem fit Problem- solution fit Product- marketfit Scaling Agile SW Dev Developing in slices Fast feedback Frequent delivery User metrics Coordination
- 48. How do wedo this everyday?
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- 53. CP fit PS fit PMfit Hypos Assumptions Model Our understanding Reality Customers Riskiest ! assumption Success criteria Experiment Results Validated Learnings Out of the building
- 55. What do youguys think of all this?
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