The document outlines a pre-agile training session conducted by Wonful Consulting, focusing on building products based on customer needs rather than assumptions. It includes techniques for empathetic interviewing and insights generation, alongside strategies for organizing information and generating actionable solutions. Participants are encouraged to apply the learned techniques through collaborative practice and ideation activities.

1. Pre-Agile Training
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wonful consulting.
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2. In pairs, answer:
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“What do you hope to give, and get,
from today?”
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“What’s a big challenge you face that
requires more agility or creativity?”

3. Agenda Overview
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4. PreAgile
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“Stop Building the Wrong
Thing Really Well”

5. How many products are built
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1. Have awesome idea for a product and build it.
2. Develop value prop.
3. Get customers.
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Sometimes this works.
But most times, it doesn’t.

6. How products should be built
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1. Customer
2. Their Problem
3. Your Solution

7. PreAgile Design Loop
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8. PreAgile Design Loop
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Scales up and down

9. Empathy
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How can we
experience empathy?

10. Rule #1: Pull, Don’t Push
Rule #2: No Ice Cream Questions
Rule #3: No Leading Questions
Rule #4: Past Behavior --> Future Behavior
Rule #5: Actual Self vs. Ideal Self
Rule #6: No Pitching
Rule #7: “N of 1” is Not Proof
Rule #8: No Seeding.
Rule #9: Stories > Statements
Part 1: The Rules
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11. So how do you get
someone telling
stories?
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12. Technique #1: “5 Why’s”
Technique #2: “Tell me more.”
Interviewing Tactics
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13. Technique #1: “5 Why’s”
Technique #2: “Tell me more.”
Technique #3: “Tell me about the last time...”
Technique #4: “What do you mean by...”
Technique #5: “How are you dealing with your
problem now?”
Technique #6: Silence is Golden
Technique #7: Walk away.
Interviewing Tactics
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14. Question #1: “What if they never talk about the
problem I’m trying to solve?”
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Question #2: “How do I put these into a survey?”
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Question #3:
Face2Face>Skype>Phone>Email>Pigeons
F.A.Q.
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15. Fluid Adjustment
Break
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10 minutes.

16. Split into teams of 3.
Practice time!
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B
CA
Interviewer
Takes notes Interviewee

17. “Tell me about the last big project
you were involved with…”
Problem topic:
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18. How do we organize
all this information?
Affinity Mapping
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19. Take themes from Affinity Mapping,
rewrite them as insights.
Insight Generation
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20. Rewrite insights as ACTIONABLE
“How might we…” statements.
How Might We…
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21. Choose a “How Might We”
and solve it.
Generating Solutions
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22. Desirability
DVF
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ViabilityFeasibility

23. Product Development
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24. Built empathy with a “customer”
Learned more about their problems
Organized our learnings
Generated insights
Made them actionable
Brainstormed solutions
Prioritized solutions
What did we do?
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25. wonful
wonful consulting.
Zachary Cohn
Fisher Qua
zaccohn@gmail.com
fisher@back-loop.com
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Want to learn more?
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