In this presentation I tell why selling agile without a goal is nonsense and why agile pilots fail so often from biz point of view. I presented these slides in Turku Agile Day 2010.

1. How to sell agile
to my manager?
Marko Taipale
Turku Agile Day 10

2. Marko Taipale
@markotaipale
huitale.blogspot.com
marko.taipale@huitale.com
I help companies to improve by
showing what I have done
how I have done it and
what I have learned about it.
I am a CTO of a lean startup

3. The Best Sales Guy

4. Know your product
Know your customer
Understand her need

5. Know your product

6. Know your customer

7. Understand her need

8. Value proposition

9. Financial
benefit

10. Functional
benefit

11. Emotional
benefit

13. “A goal without
a method
is nonsense.”
- W. Edwards Deming

14. Pilots are doomed to fail

15. Internal
Idea
approval
2d
2h

16. Internal Customer
Idea
approval approval
2d 1m
2h 2h

17. Selected
ideas
8
Internal Customer
Idea Resourcing
approval approval
2d 1m 6m
2h 2h 1d

18. Selected
ideas
8
Internal Customer
Idea Resourcing
approval approval
2d 1m 6m
2h 2h 1d
1w
Design
1m

19. Selected
ideas
8
Internal Customer
Idea Resourcing
approval approval
2d 1m 6m
2h 2h 1d
1w
6m
Design Development
1m 2m
15
Design
ready

20. Selected
ideas
8
Internal Customer
Idea Resourcing
approval approval
2d 1m 6m
2h 2h 1d
1w
6m 6m
Design Development Deployment
1m 2m 3w
15 12
Design Production
ready ready

21. Selected
ideas
8
Internal Customer
Idea Resourcing
approval approval
2d 1m 6m
2h 2h 1d
1w
6m 6m
Design Development Deployment
1m 2m 3w
15 12
Design Production
ready ready

22. Selected
ideas
8
Internal Customer
Idea Resourcing
approval approval
2d 1m 6m
2h 2h 1d
SCRUM!
1w
6m 6m
Design Development Deployment
1m 2m 3w
15 12
Design Production
ready ready

23. Offer
rejected

24. What is wrong?

25. ”An offer you can’t refuse”

27. Do not be
dogmatic!

28. “It’s taken me all my
life to learn what
not to play.”
- Dizzy-Gillespie

29. “All anyone asks for
is a chance
to work with pride.”
- W. Edwards Deming

30. marko.taipale@huitale.com
@markotaipale
huitale.blogspot.com