The document summarizes a presentation on how cultural studies concepts can improve information literacy instruction. It discusses key concepts from cultural studies like representation, ideology, rhetoric, and hegemony. It argues that media literacy is important for students to understand how the media constructs meaning and influences values and beliefs. The presentation emphasizes that students should not just consume media passively, but should learn to critically analyze and create media as well.

1. The Medium and
the Message:
How Cultural Studies Can Improve
Information Literacy Instruction
LILAC Conference
Manchester, England
27 March 2013
Jessica Critten
First Year Programs
Librarian
University of West Georgia

2. Cultural Studies

3. Media Literacy

4. Information
Literacy

5. How does
the media
affect us?

6. Representation&
Ideology&
Rhetoric&
Hegemony

7. The media is persuasive
Rhetoric

8. Media
representation
is tied to
power.
Hegemony

9. The media influences our
values and beliefs.
Ideology

10. The media constructs meaning.
Representation

11. We don't
just
consume
media, we
create it.
Empowerment

12. Questions?
Jessica Critten
First Year Programs Librarian
University of West Georgia
jcritten@westga.edu
Feel free to email for examples of
instructional materials.

13. References and further
reading
-Althusser, L. (1970), "Ideology and Ideological State Apparatuses" in
Lenin and Philosophy and other Essays, translated by Ben Brewster
-Gramsci, Antonio. Selections from the Prison Books. Lawrence and
Wishart: 1982.
-Hall, S. (1997). Representation: Cultural Representations and Signifying
Practices. London: SAGE Publications Ltd.
-hooks, b. (1994). Teaching to transgress: Education as the practice of
freedom. New York: Routledge.
-Kellner, D., & Share, J. (2007). "Critical Media Literacy Is Not an Option."
Learning Inquiry, 1(1), 59-69
-Rodesiler, L (2010). "Empowering Students Through Critical Media
Literacy: This Means War." Clearing House, 83 (5)