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ki
THE MEDIUM IS THE MESSAGE
mgr Radosław Wolski
what is medium ?
let's play
Roles:
● a medium
● a few noises of chorus / disturbers
● a message receivers / customers
A scenes:
● phone cal...
broadcaster, medium, receiver
● sender / broadcaster use medium to communicate
● can't separate content from medium
types of content
● text
● visual (graphic, images, icons, sign language)
● audio-visual
media, new media
● what we call a media?
● what media do U use?
● which from these do U like to use?
● which are interacti...
yes, we (consumers) like interactivity
and audio-visuals content
● imagine a museum with new technology and museum that
we...
media literacy
● competencies that enable people to analyze, evaluate, and
create messages
● we „read“ a „text“ of culture...
analyze content
● https://archive.org/
● conclusions can show us the truth of our time, culture & who
we really are
the medium is the message
● „Understanding media: the extensions of man“ 1964,
Marshall McLuhan
internet
● M. McLuhan name world community as global village before
internet era
● what is internet?
● what is the charact...
liveplasma.com
(a structure)
compare
● as media receiver, compare literature content with internet
webpage
characteristic
● unlimited
● without beginning and without the end
● digital ontology is hyper
(hypertext, hiperlinks, hyp...
what is real, what is virtual?
think...
● how we get experience...
● how we discover world...
● do U use media?
● do U analyze what U receive?
we create...
● words
● images
● artifacts
● potentiality and virtual worlds
we create the world.
we create ourselves.
The medium is the message
The medium is the message
The medium is the message
The medium is the message
The medium is the message
The medium is the message
The medium is the message
The medium is the message
The medium is the message
The medium is the message
The medium is the message
The medium is the message
The medium is the message
The medium is the message
The medium is the message
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The medium is the message

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The medium is the message

  1. 1. ki THE MEDIUM IS THE MESSAGE mgr Radosław Wolski
  2. 2. what is medium ?
  3. 3. let's play Roles: ● a medium ● a few noises of chorus / disturbers ● a message receivers / customers A scenes: ● phone calling ● a keyword without speaking ● call a ghost / virtual person
  4. 4. broadcaster, medium, receiver ● sender / broadcaster use medium to communicate ● can't separate content from medium
  5. 5. types of content ● text ● visual (graphic, images, icons, sign language) ● audio-visual
  6. 6. media, new media ● what we call a media? ● what media do U use? ● which from these do U like to use? ● which are interactive? ● link each other with characteristic type of content
  7. 7. yes, we (consumers) like interactivity and audio-visuals content ● imagine a museum with new technology and museum that we know from the past – see, but don't touch anything!
  8. 8. media literacy ● competencies that enable people to analyze, evaluate, and create messages ● we „read“ a „text“ of culture ● a text of culture can be everything! (art painting, theatre play, clothes, games, webpages, literature, film, music, etc.)
  9. 9. analyze content ● https://archive.org/ ● conclusions can show us the truth of our time, culture & who we really are
  10. 10. the medium is the message ● „Understanding media: the extensions of man“ 1964, Marshall McLuhan
  11. 11. internet ● M. McLuhan name world community as global village before internet era ● what is internet? ● what is the characteristic / structure of internet?
  12. 12. liveplasma.com (a structure)
  13. 13. compare ● as media receiver, compare literature content with internet webpage
  14. 14. characteristic ● unlimited ● without beginning and without the end ● digital ontology is hyper (hypertext, hiperlinks, hyperspeed)
  15. 15. what is real, what is virtual?
  16. 16. think... ● how we get experience... ● how we discover world... ● do U use media? ● do U analyze what U receive?
  17. 17. we create... ● words ● images ● artifacts ● potentiality and virtual worlds we create the world. we create ourselves.

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