Use social networking to advance your career. Define your brand across all channels. Discover tools to help you market. Take charge of your online reputation and stand out in a cookie cutter world.
41. Position yourself as an expert. Determine your brand Create a matching profile Create accounts at all major places Get your knowledge out Develop a strategy for using videos Leverage for SEO Be active on your sites Become a voice of the industry
52. How social are you? Everybody is a genius. But, if you judge a fish by its ability to climb a tree, it will spend its whole life believing that it is stupid. ~Albert Einstein
Editor's Notes
Erik, SocialNomics: “We don’t have a choice on whether we do social media. The question is how well.”
Ask – coworkers, friends, trusted advisorsLook at characteristics, skills, talents and abilities
What’s your objective
High school friends, College friends and friends of friends on FacebookUse Linked in to connect with past colleagues, professional association members and professional peersUse Twellow to find the right people to follow by geography (twellowhood), or by industryPay attention to the “Who to follow” recommendations on Twitter
Profile focused on career, accomplishments and professional life.Participate to develop relationships.Daily: respond to inbox (intro, invites, inmails) Check answersWeekly – post on answers – 1x week
Business network for Business professional. Series of business networking tips on steroids.
LinkedIn….success stories: Two job seekers found Jobflikz via LinkedIn and have uploaded their video interviews to the site. Both candidates flew to Albuquerque for interviews with potential employers here. One is actually moving his family to Albuquerque this May!! Lots of hits have come to the site via LinkedIn as well as testimonials! LinkedIn is a wonderful employment source.
Six degrees of separations. Network directly. Ask friends to connect your with their friends. This is about business.
Facebook. Big BBQ. Don’t pitch. People get to know, like and trust you – selling happens later. Less formal than Linked in.
Ask – coworkers, friends, trusted advisorsLook at characteristics, skills, talents and abilities