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Twitter For Business Workshop


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How & Why to use Twitter for business

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Twitter For Business Workshop

  1. 1.
  2. 2. Is Social Media a Fad?<br />Welcome to the Revolution<br />
  3. 3. Twitter For Business<br />
  4. 4. Introductions<br />Your Name<br />Company/Organisation <br />Twitter Account? Yes or no, How many?<br />What are you looking for from this training course<br />
  5. 5. Recognise Anyone?<br />
  6. 6. Today’s Workshop<br />Brand Awareness Through Social Networking<br />What is Twitter<br />Why Tweet<br />Examples of Local Successes<br />Getting Started<br />Do’s and Don’ts<br />Tools<br />What Else Should You Be Doing?<br />What Next?<br />
  7. 7. What brand name comes to mind when I say ‘hamburger’?<br />
  8. 8. What brand name comes to mind when I say ‘soft drink’?<br />
  9. 9. What brand name comes to mind when people think of your product or service?<br />Your Name?<br />Or Your Competitor’s<br />
  10. 10. Staying Top Of Mind<br />Social Media can help you or your brand stay ‘top of mind’ with your prospects and customers<br />Is time spent on social networking a cost or an investment? <br />It depends on the results<br />
  11. 11. What is Twitter<br />Social network with 54m visitors<br />Each post no longer SMS text message<br />Valued at $1billion<br />422% Growth in 2008<br />1382% since Feb 2009<br />Retention rate less than FaceBook (300m)<br />Its very mobile<br />Could become a search engine<br />
  12. 12. The biggest challenges for most business owners…<br />Lead Generation- generating additional sales enquiries - prospects<br />Conversion- turning more prospects into - paying customers<br />Customer Retention- strengthen customer relationships - reduce attrition rates<br />Penetration, Up-sell, Cross-sell- Maximise sales to existing customers - make more profit<br />Business Process- Streamline to increase service or cut costs<br />
  13. 13. Actually, the biggest challenge is being heard, getting noticed and remembered…<br />Whatreally makes you special?<br />“Why should I do business with you, instead of any and every other option available to me, including the option of doing absolutely nothing at all?”<br />
  14. 14. Gone are the days when we sell AT people. <br />The time has come for us to engage with our audience on a more personal level. The tools that will allow us to do that are now here, and these are called Social Media and they enable us to build powerful Social Networks. <br />Using this new medium we have to be careful, and pay particular attention to how we engage with people. We need to choose our words very carefully and we must construct our messages so that we appeal directly to our audience’s hearts and minds..........Paul Sage<br />The Future – its not garlic bread!<br />
  15. 15. Is it history?<br />Actually YES<br />
  16. 16. PULSE <br /> of the <br />PLANE<br />Google Search Demo<br />NickCable & topsweena<br />
  17. 17. Who is using it?<br />
  18. 18. Why Tweet<br />Get to know other local businesses<br />Learn from others Worldwide<br />Share your ideas and experience<br />Find new suppliers<br />Find new customers<br />Monitor your brand<br />Engage with your customers<br />
  19. 19. 3 Steps To Twitter Happiness:<br />
  20. 20. Examples of Local Successes<br />Jigsaw Business Services<br />
  21. 21. Examples of Local Successes<br />Organic Farmers & Growers<br />
  22. 22. Examples of Local Successes<br />
  23. 23. Examples of Local Success<br />
  24. 24. Examples of Local Success<br />
  25. 25. Examples of Local Success<br />
  26. 26. Examples of Local Successes<br />Naked Pizza – New Orleans (but why not here?)<br />
  27. 27. Example of UK New Starter<br />
  28. 28. Getting Started<br />Set objective<br />Local <br />International<br />Brand<br />Your name or your company’s<br />Setting Up an Account<br />
  29. 29. Step 1 – Create An Account<br />
  30. 30. Step 2 – Find & Make Friends<br />
  31. 31. Update Your Settings<br />Your URL (Website address)<br />Your One Line Bio<br />Your Location<br />Don’t ‘Protect my updates’<br />Picture<br />Design<br />
  32. 32. Find People<br />
  33. 33. The Jargon<br />Tweet<br />Following<br />Followers<br />@NickCable<br />RT or Re-Tweet<br />Reply<br />Direct Message<br />Favourites<br />#Tags<br />
  34. 34. Do&apos;s and Don&apos;ts<br />Do<br />Ask questions<br />Answer Questions<br />ReTweet interesting Tweets<br />Don&apos;t<br />Try to sell on your first contact<br />Be spammy<br />Be dull<br />Let Twitter consume you!<br />
  35. 35. Twitter Tools<br />This list is accelerating quicker than you can say<br /> “I want an iPhone”<br />Check out<br />
  36. 36. Seesmic Desktop<br /><br />
  37. 37.<br />
  38. 38.<br />
  39. 39. (formerly Tweetlater)<br />
  40. 40.<br />
  41. 41.<br />Warning -Make sure you have posted at least 50 Tweets before going heavy on Twollo.<br />
  42. 42. (for advanced users)<br />
  43. 43. Twitter Karma<br />
  44. 44. – URL shortener<br />
  45. 45. What Else Should You Be Doing?<br /> - professional relationships<br /> - good for search engines<br /> - good regionally<br />Tweet your blogs (<br />Use<br />Facebook – keep personal life seperate!<br />
  46. 46. – professional relationships<br />
  47. 47. – good for search engines<br />
  48. 48. – good regionally<br />
  49. 49. Start a Blog –<br />
  50. 50. FaceBook page for fans<br />
  51. 51. What Next?<br />Register on Twitter<br />Let us know your email address now so we can send you this presentation<br />Email us back with your Twitter username<br />We’ll email a list of everyone&apos;s Twitter usernames in a few days time so you and future Yorkshire workshop attendees can follow each other<br />
  52. 52.
  53. 53. A Bit About Irun<br />Business development specialists who use the Internet to grow businesses<br />Clients big and small UK wide including Holiday Inn Express and Thames Water<br />If you need<br />More Enquiries<br />Better Conversion<br />Higher Customer Retention<br />Cross & Up Sell your portfolio<br />Do it more economically<br />Then Call Us<br />
  54. 54. Any Questions ?<br />Then all tips gratefully received!<br />Follow me @NickCable<br />&<br />GET TWEETING<br />