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Using Online Networking Tools For Career Success Career Week Spring 2011

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Using Online Networking Tools For Career Success Career Week Spring 2011

  1. 1. Using Social Networking Tools for Career Success Kathleen Kulik ‘06 & Ray Galvin
  2. 2. Roadmap <ul><li>Why is it important? </li></ul><ul><li>Do’s and Don’ts </li></ul><ul><li>Professional Online Identity </li></ul><ul><li>Building Your LinkedIn Profile </li></ul><ul><ul><li>100% Complete Profile </li></ul></ul><ul><ul><li>Connections </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Applications </li></ul></ul><ul><li>LinkedIn & Your Job Search </li></ul><ul><li>Resources </li></ul>
  3. 3. Why is it important? <ul><li>Presentation of Self : Your Brand </li></ul><ul><li>Professional presentation of self has always been important </li></ul><ul><ul><li>Well pressed suit: check </li></ul></ul><ul><ul><li>Well written and updated resume: check </li></ul></ul><ul><ul><li>Well rehearsed interview skills: check </li></ul></ul><ul><ul><li>Positive attitude: check </li></ul></ul><ul><ul><li>Online identity: check? </li></ul></ul>
  4. 4. Why is it important? <ul><li>Online Identity </li></ul><ul><li>Freedom of speech </li></ul><ul><ul><li>Often young adults use the internet to express themselves without regard to what other people think </li></ul></ul><ul><ul><li>If these expressions of self are not anonymous they can be damaging to your job search </li></ul></ul><ul><li>You never know who is reading about you online </li></ul><ul><ul><li>Employers have become very savvy at using the internet to their advantage to gather information about job candidates </li></ul></ul><ul><li>Do you know what your online identity says about you? </li></ul>
  5. 5. Why is it important? <ul><li>Online Identity: The Electronic Age </li></ul>
  6. 6. Online Etiquette Do’s and Don’ts <ul><li>DON’T </li></ul><ul><li>Post or tag inappropriate pictures </li></ul><ul><li>Post inappropriate comments or statuses </li></ul><ul><li>Complain about your current job </li></ul><ul><li>Post conflicting information to your resume </li></ul><ul><li>Over use or over share apps and games </li></ul><ul><li>Post information that you haven’t verified first </li></ul><ul><li>Use texting language (“2” when you mean “to”) </li></ul><ul><li>Cyber stalk (political or negative comments) </li></ul>
  7. 7. Online Etiquette Do’s and Don’ts <ul><li>DO </li></ul><ul><li>Use a professional email address </li></ul><ul><li>Voice mail messages should be professional </li></ul><ul><li>Clean up your profiles </li></ul><ul><li>Update your photographs </li></ul><ul><li>Reread what you wrote </li></ul><ul><li>Remove negative search results </li></ul><ul><li>Check your associations </li></ul><ul><li>Update your security settings </li></ul><ul><li>Always be honest and transparent </li></ul>
  8. 8. Professional Online Identity http://www.facebook.com/pages/Alma-Pitchford-M-Ed/145649562114541 http://twitter.com/#!/SAJansky http://www.linkedin.com/profile/view?id=19132400&authType=name&authToken=N8Ad
  9. 9. Building your LinkedIn profile <ul><li>www.linkedin.com/ </li></ul><ul><li>http://www.youtube.com/watch?v=JNl9RVrXLhM </li></ul><ul><li>Creating a 100% complete profile </li></ul><ul><li>Why it’s important? </li></ul><ul><ul><li>Builds credibility </li></ul></ul><ul><ul><li>Increases the likelihood that a recruiter will find your profile </li></ul></ul><ul><ul><li>Expands your network </li></ul></ul>
  10. 10. Building your LinkedIn profile <ul><li>Display a professionally appropriate photo </li></ul><ul><li>Create the right headline </li></ul><ul><li>Write a keyword-rich summary that “sells” your skills and experience </li></ul><ul><li>Get strong, helpful recommendations </li></ul><ul><li>Tie your LinkedIn profile to your other efforts </li></ul><ul><li>Shorten your Public Profile to improve your SEO </li></ul>6 Golden Rules of Student LinkedIn Profile
  11. 11. Building your LinkedIn profile <ul><li>www.linkedin.com/ </li></ul><ul><li>Connections </li></ul><ul><li>Import your current email contacts </li></ul><ul><li>People you may know: colleagues, classmates, 2nd/3rd connections </li></ul><ul><li>Search </li></ul><ul><ul><li>Personalize your invitations </li></ul></ul><ul><ul><li>Connect with those you really know </li></ul></ul>
  12. 12. Building your LinkedIn profile <ul><li>www.linkedin.com/ </li></ul><ul><li>http://www.youtube.com/watch?v=F5CF1FEm_oA </li></ul><ul><li>Groups </li></ul><ul><li>650,000+ groups </li></ul><ul><ul><li>Industry </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Shared Interest </li></ul></ul><ul><li>Cleveland State University (Official Group) </li></ul><ul><ul><li>Subgroups for each college, current students, career networking, international programs, and much more </li></ul></ul>
  13. 13. Building your LinkedIn profile <ul><li>www.linkedin.com/ </li></ul><ul><li>Applications: </li></ul><ul><li>Reading Lists </li></ul><ul><li>Events </li></ul><ul><li>Slide Share </li></ul><ul><li>Box.net </li></ul><ul><li>Word Press </li></ul><ul><li>Plus many others… </li></ul>
  14. 14. LinkedIn & Your Job Search <ul><li>www.linkedin.com/ </li></ul><ul><li>Search Companies and “Follow” companies </li></ul><ul><li>Create a job search agents </li></ul><ul><li>Join Industry and Trade Groups </li></ul><ul><li>Follow people </li></ul><ul><li>Job Seeker Basic and Premium </li></ul>
  15. 15. Resources <ul><li>LinkedIn You Tube Channel </li></ul><ul><li>http://www.youtube.com/user/LinkedIn </li></ul><ul><ul><li>Grad Guide Videos (6 total) </li></ul></ul><ul><ul><li>In Tips Videos </li></ul></ul><ul><li>LinkedIn Webinars </li></ul><ul><li>http://learn.linkedin.com/training/ </li></ul><ul><li>New Grad Life </li></ul><ul><li>http://newgradlife.blogspot.com/ </li></ul><ul><li>There are also several books at the library and on Amazon about using LinkedIn </li></ul>
  16. 16. <ul><li>Questions? </li></ul>
  17. 17. Thank you for your time! <ul><li>Contact Us </li></ul><ul><li>Kathleen Kulik </li></ul><ul><ul><li>http://www.linkedin.com/in/kkulik </li></ul></ul><ul><ul><li>@CSU_Vikings or @CSU_YoungAlum </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>216-523-7289 </li></ul></ul><ul><li>Ray Galvin </li></ul><ul><li>http://www.linkedin.com/in/raygalvin </li></ul><ul><li>[email_address] </li></ul><ul><li>440-779-1310 </li></ul>
  18. 18. References <ul><li>LinkedIn You Tube Channel: http://www.youtube.com/user/LinkedIn </li></ul><ul><li>LinkedIn Learning Center: http://learn.linkedin.com/training/ </li></ul><ul><li>New Grad Life: http://newgradlife.blogspot.com/2009/11/7-things-college-grads-must-do-online_17.html </li></ul><ul><li>Online Degree Programs: http://www.onlinedegreeprograms.com/blog/2010/social-media-etiquette-for-students-50-crucial-rules/ </li></ul><ul><li>Yahoo: http://finance.yahoo.com/career-work/article/109267/6-career-killing-facebook-mistakes </li></ul><ul><li>Washington Post: http://www.washingtonpost.com/wp-dyn/content/article/2011/01/22/AR2011012203193.html </li></ul><ul><li>New York Times: http://bits.blogs.nytimes.com/2009/08/20/more-employers-use-social-networks-to-check-out-applicants/ </li></ul>

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